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aColes Express. It is said that Coles employs the largest number of non-government employers in Australia (over 170,000 staff), and has over 544,700 shareholders. It also has a long history in Australia, more than 100 years.


According to Coles corporate review, their slogan is ‘we are innovative industry leaders, who provide customers with value, convenience and superior service.’


The corporate website said Coles takes its responsibility seriously, supporting and fundraising for various charities. Those areas include Australian Recycled Cartonboard, Cards for Planet Ark, Clean Up Australia, Coles indigenous food fund, Cancer Council Australia, diabetes week, guide dogs Australia, juvenile diabetes research foundation, make-a-wish foundation, Salvation Army and SIDS and kids.


Coles also strives to be an environmentally responsible business and in all areas attempts to minimise its impact on the environment. In May 000 Coles Victoria won a Sustainable Energy Authority Award in the category of Best Retail / Service Provider, recognising Coles outstanding achievement in energy management.


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. Recent Activities


Coles Myer has a new board of directors and a new $ billion petrol and convenience store division, but it will be an old business with a long history that dictates whether chief executive John Fletcher has a long tenure at the retailer.


On September of 00, Coles Myers has finally detailed a five-year plan to cut annual supply-chain costs by $45 million after 008. On the Financial Review, it says the big changes include fewer warehouses (from 41 to 4), more efficient trucking routes to pick up more goods direct from suppliers, and a switch to modular storage racks and trolleys.


4. Strengths


4.1 Technology


The technology used by Coles Myer is rather advanced, its entire business is heavily automated through the use of industry standard bar-coding technology for stock control and inventory management. Recently, Coles are spending more money on renew its IT systems. The Coles Myer CEO John Fletcher said that, after a 1-month review of the supply chain and IT platforms, it would spend $604 million to revamp its IT systems, reshape the distribution centre network and improve the logistics in its supermarket.


Well-performed technology system could make the whole company work very efficiently, as well as provide the customers with convenience and good services.


4. Culture and diversity


Coles puts great emphasis on developing their staff, and tried hard to create a positive workplace culture. They are expecting a so-called ‘ Diversity Management’, which aims to provide an environment that works for everyone. They believe that employee diversity could generate an exciting and dynamic range of ideas, perspectives and experiences.


4. Large coverage and facilitate transport


For Coles owns a very large number of supermarkets, customers could always find one near them. Further more,


4.4 Ethics


Coles Myer has one of the most advanced approaches to the environment in the Australian retail industry and is committed to continuous improvement in its environmental management.


As Australia’s largest retailer with many thousands of customers and suppliers, Coles Myer intends to drive change by working closely with these key stakeholders to reduce environmental impact and improve community and supplier education and awareness.





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