Advantages and Disadvantages of Watching TV and Advertisements.

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Currently in society, television and advertisements a very important route to send the latest information or message to every household all over the world. According to the 00 Van Dusseldorp & Partners, ¡°There is 1% increase in amount of people watching TV.¡±(Europemedia). People receive knowledge much easier at home. Television gives a very convenient way to connect to the outside, even if people live in a remote place. People can know a new product on the market through the advertisement; it provides the function of a new product for the people who want to buy it, and people can make the decision about whether to buy the product or not.


Television provides the news everyday, and people know what happens all over the world. For example, a big accident or war which does not happen in your neighborhood or in your country, will be introduced it in very detail. People can have the knowledge of what is happening, and have a reaction. Moreover, ¡°Various TV programs provided by public television stations give millions of children in the U.S valuable learning experience.¡± (Picus). In addition to school education, children also can adsorb knowledge from television, like History, Science, Health care etc. Television is also a kind of relaxation, for instance, movies or films are shown by the television stations, which entertain people in their leisure time. Moreover, watching television is a kind of activity for which you don¡¯t have to move much, which decrease your release of energy. On the other hand, advertisements also provide information about various products on the market. Advertisements always use different ways to introduce their product in order to attract people to buy it. Providers can use advertisement to increase their product¡¯s reputation. Its can persuade customers to buy their product. For this reason, advertisements are increasing market activities indirectly.


Although television and advertisements provide useful information and give us fun, too much will have a negative side-effect. My baby only eats his food when the TV is on. (Post). This is happening because children spend too much time in front of television especially during the summer holiday. It¡¯s become a necessary activity for children everyday. Moreover, watching too much TV will cause a bad effect on children¡¯s health, ¡°It will affect both his eyes and mind. Watching TV almost stops the power of imagination and some children then tend to act like cartoon characters which would affect their mental balance.¡± (Post) Some programs on the television involve violence or sex, ¡°Of course there are good programs on TV. But such programs will be beneficial for a child only if the parent also sits along with the child.¡± (Post) Therefore, it is necessary for the parent to watch TV with children and give them correct advice. However, most of parents never do this. ¡°Excessive television viewing by children causes violent behavior.¡± (The Christian Science Monitor) Adult¡¯s behavior can also be affected by movies and films, ¡°The adults, when exposed to more than an hour of TV a day, showed the same increased inclination toward violence that other researchers have often found in younger, supposedly more impressionable subjects.¡± (The Christian Science Monitor) Therefore, we have to be careful to choose which programs to watch.


Some advertisements emphasize their information to persuade potential customers to buy their product; therefore, customer cannot fully trust the information of the advertisement. For example, alcohol advertisements will give the wrong image to the audience, that drinking is the mature and attractive. Some young adults will easily believe this without the good advice. Moreover, there are many junk advertisements on the television, ¡°Viewers today can watch more hours of trash than ever - or more hours of useful programming.¡± (The Christian Science Monitor1) When watching TV, it is hard to avoid wasting time on watching junk programs or advertisements. And now, people tend to spend much more time watching television rather than other activities. This means that people tend to waste more time watching junk during their day. However, people cannot go without a certain amount of television.


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When watching the television, parents should sit next to their children and give assistance, or they can choose suitable programs for their children. The adults also have to behave themselves and watch less television, and try to do other activities instead of sitting at home and watching the television. ¡°Perhaps a more educated public is exercising more discretion, especially when it has more choices. With more warnings about violent content being given, viewers have more control over what to watch.¡± (The Christian Science Monitor)


The government should hold some programs for people to educate themselves on the proper ways to watch television, and set up some guidelines to control the violent programming and advertisements. Instead of parent, the school also has to give good advice for their students and hold more outdoor activities especially during summer holiday, like a reading class, for them to spend their leisure time rather than watching television at home. I think that various solutions can provide proper methods for people to handle the side-effects of television and advertisements.


EuropeMedia¡± 00 Van Dusseldorp & Partners, August , 00. http//www.vandusseldorp.com/


Picus, Lawrence O, ¡°Education.¡± World book Online Americas Edition November 1, 00. http//www.worldbookonline.com/ar?/na/ar/co/ar/740.htm.


Post, Jakarta, ¡°Watching TV stops childs imagination.¡± Asia Africa Intelligence Wire, August , 00 pNA.


¡°Refining TV-Watching.¡± The Christian Science Monitor, April 4, 00 p1


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