Essay: Are advances in technology making us more efficient, or just creating more barriers to entry for the average person?

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In the past years, scientists and engineers have put their minds together to produce the most impressive inventions ever. The work of these individuals affects everyone daily whether it is through communication, housing, transportation, education, and entertainment. However, one of the biggest sectors that use technology for its use is business.


With the creation of the Internet, many companies began to put their business on the web hoping for customers. The competition for scarce resources inevitably breeds conflict. Advances in technology give the average person a disadvantage, or a barrier to entry, over bigger companies.


Things have changed over the years. In the past, businesses were protected from competition. By having merit, confidence that one will provide a needed service, and a decent product, one expected to gain a profit. Failure of a business was seen purely as poor judgement. However, technology, among other factors, has changed that. Now, competence alone will not aid in finding success.


Technology has advanced including the birth of the Internet and e-business. Presently, certain businesses with many resources are able to use the advantage of the Internet to convert to online business. This makes it almost impossible for weaker companies to compete with stronger ones due to the fact that stronger companies are well-resourced and well-funded. Many invest a lot of money to reduce the amount of work to make things easier for themselves so that everything may be done electronically. The web is used to attract to more customers and it has a bigger impact on customer relationships. This is because customers want instant communication. It also adds convenience and benefits, making it fast and easy to shop and compare prices. This is what technology provides. However, there are a huge number of smaller marketplaces that have to use home-developed software to provide their service. Technology is one of the most significant barriers.


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Once these resources are found and put to good use, there are still other bigger challenges that come across that a weaker company may not be able to handle. One challenge would be integrating different technologies. Technology is fast-changing and it is almost impossible to catch up with it without the right resources. Another would be the strong emphasis on training. Many are used to doing things the old way and so one would have to convert all the knowledge one has gained to effectively know how to use technology for their own advantage.


Besides taking advantage of the worldwide web and computer technology, network television also makes it easier for markets to attract attention from consumers. Television and Internet advertising easily beat a lesser publicized company. These resources are not something that the average person can get a hold of, unquestionably hindering their business.


No one knows what the next technological breakthrough for buyers will be. It is impossible for anyone to catch up with fast-changing technology. However, with the scarce resources of technology in the hands of bigger companies, the world will continue to creep closer and closer to a winner-take-all society.


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