We are ready to represent the best custom paper writing assistance that can cope with any task like Finance even at the eleventh hour. The matter is that we posses the greatest base of expert writers. Our staff of freelance writers includes approximately 300 experienced writers are at your disposal all year round. They are striving to provide the best ever services to the most desperate students that have already lost the hope for academic success. We offer the range of the most widely required, however, not recommended for college use papers. It is advisable to use our examples like Finance in learning at public-education level. Get prepared and be smart with our best essay samples cheap and fast! Get in touch and we will write excellent custom coursework or essay especially for you.
Finance
Accounting is the information system that measures business activities, processes that information into reports, and communicates the results to decision makers. Accounting is often called the language of business(Horngren, 1). Within the language of business ethical behaviors are and should be monitored. The Financial Accounting Standards Board (FASB) monitors the accounting professionals. These accounting professionals hold positions such as the American Institute of Certified Public Accountants (AICPA), Institute of Management Accountant (IMA), Certified Public Accountants, and Certified Management Accountants. The Values added Rules and values in ethical decision making article discusses four steps to ethical decision making of which will be discussed in its entirety later on in the paper. The article demonstrates through the process of ethical accounting rules this could help the employee and the organization. In the event that it does not help the employee, Verschoor suggest resigning from the company.
Ethics is the moral standard that guides professional decisions. Some of the problems that companies face are employees that do not follow set guidelines that have been incorporated in the company. In addition to enforcing ethics there are four steps that companies should follow to reinforce company ethics.
· Identify the facts and the issues
1. Who will be affected by (who are the stakeholders of) my decisions?
. What will be the short and the long-term consequences of possible courses of action?
· Identify applicable values
1. How possible courses of action impact potential stakeholders?
. What considerations should I have with regard to
· The rights of stakeholders
· Justice among stake holders
· The short and long-term balance of good among stakeholders
· Stakeholders to whom I am justifiably partial?
· My gut feeling about what is the right thing?
· What I think those whom I respect for their virtue would judge to be the right thing
· Seek Help if needed
1. Which course of action might keep me awake at night
. Can my supervisor or the Human Resources department provide guidance
· Reach the best decision based on the available information
1. Is my decision legal and within the organization policy
. Do organizational values and my personal values support my decision? (Verschoor, 000)
I am the accounting payroll clerk for my job and there is also peer that handles the expenses part of accounting of which is scrutinized very carefully. The accounting department has to handle all matters as fragile as possible because none of the engineers are on site. Therefore we have to check and then recheck and then check again to make sure all documentations are correct. We exercise the four above mentioned steps primarily to make sure all monies are being distributed properly. I believe this policy should be updated, reviewed every six months so that no fraudulency will never slip through the cracks. For instance let’s take the submitting of a time sheet, in order for the employee to get their proper pay per every two weeks, they have to list the hours worked, the job number for the hours worked the project number that is attached to the job number along with their signature, the clients signature and the company. By doing this it will ensure that there is no fraudulent timesheets being paid. Although, there was one employee caught behaving unethically. He turned the same timesheet that he was paid for two months prior but just changed the date, but because I keep record of all time sheets I was able to identify the duplicate timesheet immediately. Fortunately he was not awarded the money because of the misappropriate behavior and the company was saved from theft.
Although the above mention ethical steps are appropriate for companies to incorporate some employees will still behave unethically. Basically employees will ultimately do what the hearts desire, I am sure some companies are more lenient than others when it involves ethics. On the contrary when it comes to behaving unethically in the area in accounting I believe companies should be very strict; because proper accounting coupled with following company ethics is the adhesive that helps companies stay in business. Accounting ethics are very important, not only will it save the company money but also the employee’s jobs.
References
Gitman, L. J., Horngren, C. T., Harrison, W. T. Jr., & Bamber, L. S. (00). Financial
analysis for managers (Vol. I). Boston Pearson Custom Publishing.
Verschoor, Curtis C (000) Values added Rules and values in ethical decision making. Montvale Institute of Management Accountants
Mind that the sample papers like Finance presented are to be used for review only. In order to warn you and eliminate any plagiarism writing intentions, it is highly recommended not to use the essays in class. In cases you experience difficulties with essay writing in class and for in class use, order original papers with our expert writers. Cheap custom papers can be written from scratch for each customer that entrusts his or her academic success to our writing team. Order your unique assignment from the best custom writing services cheap and fast!
Saturday, 11 August 2012
Friday, 10 August 2012
renaissance
We are ready to represent the best custom paper writing assistance that can cope with any task like renaissance even at the eleventh hour. The matter is that we posses the greatest base of expert writers. Our staff of freelance writers includes approximately 300 experienced writers are at your disposal all year round. They are striving to provide the best ever services to the most desperate students that have already lost the hope for academic success. We offer the range of the most widely required, however, not recommended for college use papers. It is advisable to use our examples like renaissance in learning at public-education level. Get prepared and be smart with our best essay samples cheap and fast! Get in touch and we will write excellent custom coursework or essay especially for you.
Renaissance Period
The Renaissance
The renaissance approximately started in the 100 hundreds and finished in the 1600 hundreds. The European countries that embraced the renaissance culture were Spain, Italy and the Netherlands. The Renaissance means Rebirth. The ancient Greece and ancient Rome were civilizations who acted as role models during the Renaissance. The Catholic Church did not like the ideas of the Renaissance because they did not want their authority to be questioned. The reformation was the reforming of the church.
People who lived in the Renaissance
Johann Gutenberg was important because he invented the printing press. Some great writers who lived in the Renaissance period were William Shakespeare and Thomas More. A big discovery that made a big difference to Europe was that Christopher Columbus discovered that the world was not flat. The first major city of the Renaissance was Florence. This was when the Medici Family became its rulers. Even though the church was powerful, Nicholas Copernicus objected to the teachings that the church made about the earth being the middle of the universe. However, Nicholas Copernicus believed that the sun was the middle of the universe. After this, the population began to question the church’s teachings.
The Superstitions of the Renaissance people were the witches. Upper class people only had the money to go to school and the most important subject was Latin. They went to school for ten hours per day and six days a week. The three genius artists of the high Renaissance were Michael Angelo, who painted the ceiling of a church, Raphael, who painted the Madonna and child, and Leonardo Da Vinci, who painted the Mona Lisa.
Artists of the Renaissance period focused on making their paintings more realistic.
Martin Luther was born in Eisleben, Germany in 148. He is the son of Hans Luther. His father wanted him to be a lawyer but Martin Luther wanted to study the Scriptures. Then he came to become a powerful and influential preacher. He died in his hometown, Eisleben, Germany in February 1546. He was buried in the castle church in Wittenberg.
Mind that the sample papers like renaissance presented are to be used for review only. In order to warn you and eliminate any plagiarism writing intentions, it is highly recommended not to use the essays in class. In cases you experience difficulties with essay writing in class and for in class use, order original papers with our expert writers. Cheap custom papers can be written from scratch for each customer that entrusts his or her academic success to our writing team. Order your unique assignment from the best custom writing services cheap and fast!
Renaissance Period
The Renaissance
The renaissance approximately started in the 100 hundreds and finished in the 1600 hundreds. The European countries that embraced the renaissance culture were Spain, Italy and the Netherlands. The Renaissance means Rebirth. The ancient Greece and ancient Rome were civilizations who acted as role models during the Renaissance. The Catholic Church did not like the ideas of the Renaissance because they did not want their authority to be questioned. The reformation was the reforming of the church.
People who lived in the Renaissance
Johann Gutenberg was important because he invented the printing press. Some great writers who lived in the Renaissance period were William Shakespeare and Thomas More. A big discovery that made a big difference to Europe was that Christopher Columbus discovered that the world was not flat. The first major city of the Renaissance was Florence. This was when the Medici Family became its rulers. Even though the church was powerful, Nicholas Copernicus objected to the teachings that the church made about the earth being the middle of the universe. However, Nicholas Copernicus believed that the sun was the middle of the universe. After this, the population began to question the church’s teachings.
The Superstitions of the Renaissance people were the witches. Upper class people only had the money to go to school and the most important subject was Latin. They went to school for ten hours per day and six days a week. The three genius artists of the high Renaissance were Michael Angelo, who painted the ceiling of a church, Raphael, who painted the Madonna and child, and Leonardo Da Vinci, who painted the Mona Lisa.
Artists of the Renaissance period focused on making their paintings more realistic.
Martin Luther was born in Eisleben, Germany in 148. He is the son of Hans Luther. His father wanted him to be a lawyer but Martin Luther wanted to study the Scriptures. Then he came to become a powerful and influential preacher. He died in his hometown, Eisleben, Germany in February 1546. He was buried in the castle church in Wittenberg.
Mind that the sample papers like renaissance presented are to be used for review only. In order to warn you and eliminate any plagiarism writing intentions, it is highly recommended not to use the essays in class. In cases you experience difficulties with essay writing in class and for in class use, order original papers with our expert writers. Cheap custom papers can be written from scratch for each customer that entrusts his or her academic success to our writing team. Order your unique assignment from the best custom writing services cheap and fast!
Monday, 6 August 2012
Competitive Forces
We are ready to represent the best custom paper writing assistance that can cope with any task like Competitive Forces even at the eleventh hour. The matter is that we posses the greatest base of expert writers. Our staff of freelance writers includes approximately 300 experienced writers are at your disposal all year round. They are striving to provide the best ever services to the most desperate students that have already lost the hope for academic success. We offer the range of the most widely required, however, not recommended for college use papers. It is advisable to use our examples like Competitive Forces in learning at public-education level. Get prepared and be smart with our best essay samples cheap and fast! Get in touch and we will write excellent custom coursework or essay especially for you.
In his book Competitive Strategy Techniques for Analyzing Industries and Competitors, Michael Porter discusses five forces that drive competition within every industry and every market. The forces that he identifies are the threat of entry by new competition, the intense rivalry amongst existing competitors, the threat of substitute products, the bargaining power of suppliers, and the bargaining power buyers.
The first part of Porter’s model deals with the threat of new competition. According to Porter, the easier that it is for other companies to enter the market, the higher the level of competition will be amongst the existing companies within the industry. This threat of new competition drives companies to set a high level of service or value to customers that will be extremely difficult or costly for new entrants to duplicate. Porter identifies some key barriers that would discourage a company from attempting to enter into the market. Companies that already have footing in the industry benefit from the cost advantages of a large-scale operation. This is known as economies of scale, and makes it difficult for smaller firms to run profitable operations. Brand preference and customer loyalty makes it difficult for new competition to draw customers away from companies already in the market. Government policies such as tariffs and legal monopolies are another important barrier that faces new competition. These are just a few of the barriers that face new companies that attempt to enter into a market.
The intense competition amongst existing firms in an industry is another of Porter’s competitive forces. This high level of competition is influenced by many factors in the industry. A larger number of firms increases the level of competition, because the firms are forced to compete for the same customers. If the market’s growth has slowed, this will also increase the competition as firms struggle to gain market share. There is little difference in the products offered by companies in the same industry which forces a high level of price competition. High fixed costs also increase competition. Firms must produce a high level of product in order to keep low unit costs. The firms are in turn stuck with a large inventory to sell which in turn leads to even more price competition. As the ability of customers to switch from one product to another becomes easier, the competition to maintain customers increases. Finally, high exit barriers keep companies stuck in the industry. In an industry with highly specialized equipment the ability to sell it becomes increasingly difficult. This forces a firm to remain in business no matter how unprofitable the venture has become. All these factors cause the intense competition that Porter discusses.
Porter also discusses the threat of substitute products as yet another force that drives competition. If substitute products are being offered at lower prices and perform better than a threat exists. Firms offering the substitute products could take a significant market share from the existing competition. There are many factors that affect how much of a threat a substitute product poses. The threat of substitute products shares some of the same determining factors as the threat of new competition. Brand loyalty of customers, the switching costs for customers, and the performance of substitutes are just some of these factors. A firm whose customers have little brand loyalty will suffer greatly from substitute products. However an industry in which products are switched between with a high cost to the customer will diminish the threat of substitute products. Finally, if a substitute product provides equal quality and function at a lower cost than products already in the market than existing firms will lose a large market share.
The fourth competitive force that Michael Porter discussed in his book was the bargaining power of suppliers. A powerful supplier can have a powerful control over the industry. Certain aspects must fall into place if a supplier is to have a powerful control over the industry. A supplier’s bargaining power will be high in cases where there are a few major suppliers instead of many smaller suppliers. If a supplier provides a material that cannot be substituted than once again the suppliers will have the upper hand. As with the other forces described earlier, a high cost of switching suppliers increases the bargaining power of suppliers.
The final competitive force is the bargaining power of buyers. The factors that control the power of the buyer are nearly identical to those that control the power of suppliers. A small amount of buyers forces competitors to offer the highest quality products at competitive prices. Buyers will have little bargaining power when there are high costs associated with switching products.
The threat of new competition, rivalry amongst competitors, the threat of substitute products, the bargaining power of suppliers, and the bargaining power of buyers are all a part of Porter’s competitive force model. The five competitive forces Porter presented drive competition in all industries. The impact of each of the five forces is controlled by several factors. In many ways the factors that control the affects each force has are related. For example, switching costs influence every one of the five competitive forces. These competitive forces affect markets and industries all over the world, and firms must be able to control these forces in order to remain competitive in the market.
Mind that the sample papers like Competitive Forces presented are to be used for review only. In order to warn you and eliminate any plagiarism writing intentions, it is highly recommended not to use the essays in class. In cases you experience difficulties with essay writing in class and for in class use, order original papers with our expert writers. Cheap custom papers can be written from scratch for each customer that entrusts his or her academic success to our writing team. Order your unique assignment from the best custom writing services cheap and fast!
In his book Competitive Strategy Techniques for Analyzing Industries and Competitors, Michael Porter discusses five forces that drive competition within every industry and every market. The forces that he identifies are the threat of entry by new competition, the intense rivalry amongst existing competitors, the threat of substitute products, the bargaining power of suppliers, and the bargaining power buyers.
The first part of Porter’s model deals with the threat of new competition. According to Porter, the easier that it is for other companies to enter the market, the higher the level of competition will be amongst the existing companies within the industry. This threat of new competition drives companies to set a high level of service or value to customers that will be extremely difficult or costly for new entrants to duplicate. Porter identifies some key barriers that would discourage a company from attempting to enter into the market. Companies that already have footing in the industry benefit from the cost advantages of a large-scale operation. This is known as economies of scale, and makes it difficult for smaller firms to run profitable operations. Brand preference and customer loyalty makes it difficult for new competition to draw customers away from companies already in the market. Government policies such as tariffs and legal monopolies are another important barrier that faces new competition. These are just a few of the barriers that face new companies that attempt to enter into a market.
The intense competition amongst existing firms in an industry is another of Porter’s competitive forces. This high level of competition is influenced by many factors in the industry. A larger number of firms increases the level of competition, because the firms are forced to compete for the same customers. If the market’s growth has slowed, this will also increase the competition as firms struggle to gain market share. There is little difference in the products offered by companies in the same industry which forces a high level of price competition. High fixed costs also increase competition. Firms must produce a high level of product in order to keep low unit costs. The firms are in turn stuck with a large inventory to sell which in turn leads to even more price competition. As the ability of customers to switch from one product to another becomes easier, the competition to maintain customers increases. Finally, high exit barriers keep companies stuck in the industry. In an industry with highly specialized equipment the ability to sell it becomes increasingly difficult. This forces a firm to remain in business no matter how unprofitable the venture has become. All these factors cause the intense competition that Porter discusses.
Porter also discusses the threat of substitute products as yet another force that drives competition. If substitute products are being offered at lower prices and perform better than a threat exists. Firms offering the substitute products could take a significant market share from the existing competition. There are many factors that affect how much of a threat a substitute product poses. The threat of substitute products shares some of the same determining factors as the threat of new competition. Brand loyalty of customers, the switching costs for customers, and the performance of substitutes are just some of these factors. A firm whose customers have little brand loyalty will suffer greatly from substitute products. However an industry in which products are switched between with a high cost to the customer will diminish the threat of substitute products. Finally, if a substitute product provides equal quality and function at a lower cost than products already in the market than existing firms will lose a large market share.
The fourth competitive force that Michael Porter discussed in his book was the bargaining power of suppliers. A powerful supplier can have a powerful control over the industry. Certain aspects must fall into place if a supplier is to have a powerful control over the industry. A supplier’s bargaining power will be high in cases where there are a few major suppliers instead of many smaller suppliers. If a supplier provides a material that cannot be substituted than once again the suppliers will have the upper hand. As with the other forces described earlier, a high cost of switching suppliers increases the bargaining power of suppliers.
The final competitive force is the bargaining power of buyers. The factors that control the power of the buyer are nearly identical to those that control the power of suppliers. A small amount of buyers forces competitors to offer the highest quality products at competitive prices. Buyers will have little bargaining power when there are high costs associated with switching products.
The threat of new competition, rivalry amongst competitors, the threat of substitute products, the bargaining power of suppliers, and the bargaining power of buyers are all a part of Porter’s competitive force model. The five competitive forces Porter presented drive competition in all industries. The impact of each of the five forces is controlled by several factors. In many ways the factors that control the affects each force has are related. For example, switching costs influence every one of the five competitive forces. These competitive forces affect markets and industries all over the world, and firms must be able to control these forces in order to remain competitive in the market.
Mind that the sample papers like Competitive Forces presented are to be used for review only. In order to warn you and eliminate any plagiarism writing intentions, it is highly recommended not to use the essays in class. In cases you experience difficulties with essay writing in class and for in class use, order original papers with our expert writers. Cheap custom papers can be written from scratch for each customer that entrusts his or her academic success to our writing team. Order your unique assignment from the best custom writing services cheap and fast!
Wednesday, 1 August 2012
Canada is the best country
We are ready to represent the best custom paper writing assistance that can cope with any task like Canada is the best country even at the eleventh hour. The matter is that we posses the greatest base of expert writers. Our staff of freelance writers includes approximately 300 experienced writers are at your disposal all year round. They are striving to provide the best ever services to the most desperate students that have already lost the hope for academic success. We offer the range of the most widely required, however, not recommended for college use papers. It is advisable to use our examples like Canada is the best country in learning at public-education level. Get prepared and be smart with our best essay samples cheap and fast! Get in touch and we will write excellent custom coursework or essay especially for you.
THE BEST COUNTRY
To be the best at something means to surpass all others in quality or excellence. Certain characteristics or factors are what makes something the best. Canada is a country where there are many opportunities to succeed and lead a great life. Everyone including immigrants are welcome to share in the countrys prosperity and community life. Yes, without a doubt, Canada is the best country because of their many, many attributes.
Canada is well known to have exceptional health care and medicine. There are many hospitals all around the country to help cure the sick. They carry the finest physicians, nurses, technicians and support staff to ensure that patients are treated well, and that they get the best care possible. Canada has made breakthroughs in cancer treatment and was the first to discover insulin. Canada has one of the world’s best health systems. Every citizen and permanent resident is covered by insurance plan of the province he/she lives in. Canada also provides the world’s best quality essential health services including doctors’ fee and hospital charges.
Another area that Canada strives to make better each and every day is education and social welfare. Canada is a country with high educational achievement. They have the best educated people with the highest literacy rate in the world. Canada offers free primary and secondary education and subsidized post-secondary studies and makes it mandatory for students to attend school until they are 16-17 years old. Canada is a leader and an example for other countries. To the best of their abilities they try to help people in any way possible. They give aid to developing countries and they set up anti-smoking campaigns so that people can lead and develop healthy lives. Statistics show that Canadians live longer that anyone on the planet with exceptions to people in Japan and Iceland (high life expectancy). After Canada placed first in a global glimpse of human development, it showed that Canada puts its citizens first, above everything else and that Canada tries to improve human nature, relationships and lifestyles. Canada is also a welfare state, meaning that the government takes care of its citizen’s basic social services.
One last important quality Canada acquires is the freedom. Everyone is treated equally despite their race, sex, religion, values, beliefs, customs, traditions, etc. There is social harmony between races and anyone is free to maintain their ethnic and cultural heritage, yet participating freely in Canadian customs and traditions. This country guarantees everyone the rights to equality, mobility freedom of speech, assembly and association. Canada is a model of how people of different national backgrounds and cultures can live and work together in peace, prosperity and mutual respect. All Canadians were viewed as honest, friendly and polite as well as being considered a generous, peaceful, and compassionate land.
As a nation, people are united as one. Canada is a strong, fit, and vigorous country. In a place where the choice is ours, and free will lies upon our fingertips, take advantage and prosper. Canada, the true home, one that holds the spirits of the free. Not just a country but a community bound together with the chains of hope and love. When locked, the chains create an armour, an armour of heart, one heart which will not be broken.
Mind that the sample papers like Canada is the best country presented are to be used for review only. In order to warn you and eliminate any plagiarism writing intentions, it is highly recommended not to use the essays in class. In cases you experience difficulties with essay writing in class and for in class use, order original papers with our expert writers. Cheap custom papers can be written from scratch for each customer that entrusts his or her academic success to our writing team. Order your unique assignment from the best custom writing services cheap and fast!
THE BEST COUNTRY
To be the best at something means to surpass all others in quality or excellence. Certain characteristics or factors are what makes something the best. Canada is a country where there are many opportunities to succeed and lead a great life. Everyone including immigrants are welcome to share in the countrys prosperity and community life. Yes, without a doubt, Canada is the best country because of their many, many attributes.
Canada is well known to have exceptional health care and medicine. There are many hospitals all around the country to help cure the sick. They carry the finest physicians, nurses, technicians and support staff to ensure that patients are treated well, and that they get the best care possible. Canada has made breakthroughs in cancer treatment and was the first to discover insulin. Canada has one of the world’s best health systems. Every citizen and permanent resident is covered by insurance plan of the province he/she lives in. Canada also provides the world’s best quality essential health services including doctors’ fee and hospital charges.
Another area that Canada strives to make better each and every day is education and social welfare. Canada is a country with high educational achievement. They have the best educated people with the highest literacy rate in the world. Canada offers free primary and secondary education and subsidized post-secondary studies and makes it mandatory for students to attend school until they are 16-17 years old. Canada is a leader and an example for other countries. To the best of their abilities they try to help people in any way possible. They give aid to developing countries and they set up anti-smoking campaigns so that people can lead and develop healthy lives. Statistics show that Canadians live longer that anyone on the planet with exceptions to people in Japan and Iceland (high life expectancy). After Canada placed first in a global glimpse of human development, it showed that Canada puts its citizens first, above everything else and that Canada tries to improve human nature, relationships and lifestyles. Canada is also a welfare state, meaning that the government takes care of its citizen’s basic social services.
One last important quality Canada acquires is the freedom. Everyone is treated equally despite their race, sex, religion, values, beliefs, customs, traditions, etc. There is social harmony between races and anyone is free to maintain their ethnic and cultural heritage, yet participating freely in Canadian customs and traditions. This country guarantees everyone the rights to equality, mobility freedom of speech, assembly and association. Canada is a model of how people of different national backgrounds and cultures can live and work together in peace, prosperity and mutual respect. All Canadians were viewed as honest, friendly and polite as well as being considered a generous, peaceful, and compassionate land.
As a nation, people are united as one. Canada is a strong, fit, and vigorous country. In a place where the choice is ours, and free will lies upon our fingertips, take advantage and prosper. Canada, the true home, one that holds the spirits of the free. Not just a country but a community bound together with the chains of hope and love. When locked, the chains create an armour, an armour of heart, one heart which will not be broken.
Mind that the sample papers like Canada is the best country presented are to be used for review only. In order to warn you and eliminate any plagiarism writing intentions, it is highly recommended not to use the essays in class. In cases you experience difficulties with essay writing in class and for in class use, order original papers with our expert writers. Cheap custom papers can be written from scratch for each customer that entrusts his or her academic success to our writing team. Order your unique assignment from the best custom writing services cheap and fast!
Sunday, 29 July 2012
Choices
We are ready to represent the best custom paper writing assistance that can cope with any task like Choices even at the eleventh hour. The matter is that we posses the greatest base of expert writers. Our staff of freelance writers includes approximately 300 experienced writers are at your disposal all year round. They are striving to provide the best ever services to the most desperate students that have already lost the hope for academic success. We offer the range of the most widely required, however, not recommended for college use papers. It is advisable to use our examples like Choices in learning at public-education level. Get prepared and be smart with our best essay samples cheap and fast! Get in touch and we will write excellent custom coursework or essay especially for you.
Making choices are a valuable thing in your life. They allow you to choice what you want to do. Influences are also important. If you see someone you look up to doing something you are more likely to do that same, because you think its cool. When you make a decision you are usually given choices. Without choices there would not be decisions. Then life would be so much easier. You should always make good decision in your life and stay around people who make good choices because if you fall with the wrong crowd then you might end up making poor choices that can cost you your life.
In the short story The Censors Juan made a choice I do not agree with. He decided that he would want to become censors. He wanted to read letters that people wrote and censor them. He wrote a letter to a girl name Mariana and he was talking bad about the government. That is against the law were he is. No one is to talk bad about the government. He got so wrapped up in his work that finally when he got her letter, he censored it. There were antigovernment sentences in it, which is against the law. The government went and killed both of them. Making bad choices may end up causing people to end their life.
In conclusion people need to start making better decisions in there. So make good decisions in your life if you want to live life to the fullest.
Mind that the sample papers like Choices presented are to be used for review only. In order to warn you and eliminate any plagiarism writing intentions, it is highly recommended not to use the essays in class. In cases you experience difficulties with essay writing in class and for in class use, order original papers with our expert writers. Cheap custom papers can be written from scratch for each customer that entrusts his or her academic success to our writing team. Order your unique assignment from the best custom writing services cheap and fast!
Making choices are a valuable thing in your life. They allow you to choice what you want to do. Influences are also important. If you see someone you look up to doing something you are more likely to do that same, because you think its cool. When you make a decision you are usually given choices. Without choices there would not be decisions. Then life would be so much easier. You should always make good decision in your life and stay around people who make good choices because if you fall with the wrong crowd then you might end up making poor choices that can cost you your life.
In the short story The Censors Juan made a choice I do not agree with. He decided that he would want to become censors. He wanted to read letters that people wrote and censor them. He wrote a letter to a girl name Mariana and he was talking bad about the government. That is against the law were he is. No one is to talk bad about the government. He got so wrapped up in his work that finally when he got her letter, he censored it. There were antigovernment sentences in it, which is against the law. The government went and killed both of them. Making bad choices may end up causing people to end their life.
In conclusion people need to start making better decisions in there. So make good decisions in your life if you want to live life to the fullest.
Mind that the sample papers like Choices presented are to be used for review only. In order to warn you and eliminate any plagiarism writing intentions, it is highly recommended not to use the essays in class. In cases you experience difficulties with essay writing in class and for in class use, order original papers with our expert writers. Cheap custom papers can be written from scratch for each customer that entrusts his or her academic success to our writing team. Order your unique assignment from the best custom writing services cheap and fast!
AdvertisingLevi Type 1 Jeans
We are ready to represent the best custom paper writing assistance that can cope with any task like AdvertisingLevi Type 1 Jeans even at the eleventh hour. The matter is that we posses the greatest base of expert writers. Our staff of freelance writers includes approximately 300 experienced writers are at your disposal all year round. They are striving to provide the best ever services to the most desperate students that have already lost the hope for academic success. We offer the range of the most widely required, however, not recommended for college use papers. It is advisable to use our examples like AdvertisingLevi Type 1 Jeans in learning at public-education level. Get prepared and be smart with our best essay samples cheap and fast! Get in touch and we will write excellent custom coursework or essay especially for you.
1) Introduction to the brand and a brief description. Who makes the product? Why is it successful? What message is the manufacturer trying to communicate to the target audience?
“Levi Strauss was a visionary businessman who believed in simple and enduring ideas, such as quality and integrity.” In 185 Levi Strauss arrived on the shores of booming San Francisco and founded a company which would later become one of the worlds leading branded organisations, marketing its products in more than one hundred companies world wide. Since its founding Levi Strauss has sold more than .5 billion pairs of jeans and was described by Times magazines millennium issue as the best fashion of the 0th Century beating out the mini skirt and the little black dress.
The company’s pivotal moment came when the idea of putting rivets at the points of strain on the pants, such as on the pocket corner and at the base of the button fly. Once the patent was in place the product was brought to life through mass production. Within time all working men were buying the innovative new pants and spreading the word of its unrivalled durability.
Phil Marineau was the president and chief executive officer of Levi Strauss & Co was quoted as saying,
“Levi Jeans have been virtually worn by everyone, from the cowboys who forged the American West to the young people who tore down the Berlin Wall. Generations of people have worn Levis as a symbol of freedom, individuality and fun. This is why the brand has stood the test of time and is so appealing to today to consumers of all ages in more that 100 countries world wide.”
Originality is at the core of Levi Strauss. A pioneering spirit that started with the invention of blue jeans and permeates through the business. This year Levi Strauss has inspired a new denim line of clothing, Levi Type1 Jeans, which is the particular product covered in this report.
Although time has passed and needs have changed the essence of Levi Jeans has remained the same. Grounded in the past but re�invented, this new innovation demonstrates the boldness, the strength and the true iconic style, which still lives on in Levis. Type1 Jeans are designed for the determined and uncompromising person, the new pioneers.
After 150 years in business, Levi Type1 jeans are a celebration of the rich heritage, amplifying everything that makes Levis bolder and stronger. Echoing and intensifying the iconic trade marks that have become synonymous with Levi Jeans the deep indigo colouring, exaggerated button, striking rivets, brighter stitching and enlarged button loops.
“Levi Type1 Jeans are sexy and streetwise, this is a radical new take on a timeless style.” (Type1 website)
Branding and Levi Strauss
Branding is about making choices, helping you protect who you are or more importantly who you want to be. So brands are just a way of short cutting your, not only decision making, but also helping you define your identity.” (Chris Nhurko brand expert). Levi Jeans has two particular trademarks, which are synonymous with its name creating a unique and distinct identity
1. The distinct double arc of stitching � known as the arcuate stitching design � has adorned the back pockets of Levi Jeans since their inception and is one of the oldster apparel trademarks still in use today. This stitching represents the durability and strength of the Levi product.
. Secondly, the red tab which is evident on every pair of Levi jeans. This is the Levi trademark symbol and is used to distinguish Levis from imitations and competitors.
There are 4 different strategies, which you can approach branding with
· Corporate
· Family umbrella
· Range branding
· Individual branding
Levi falls under the corporate banner because the Levi name is the most prominent feature of the products. It is not know financially how much the Levi brand is worth but Joe Middleton, the European President of the company states “Our brand is our most important asset. It’s more valuable than our factories, our buildings, our warehouses and inventory.” (www.bbc.co.uk) Levi jeans leads the denim market (key not bulletin), which makes it easier to launch new products using the company name. This doe have certain risks such as if the product fails it could damage the brand as a whole.
The following characteristics makes the Levi Type 1 jeans unique
1. Enlarged buttons
. Enlarge button loops
. Deep indigo colouring
4. Bright arcuate stitching
5. Striking rivets
The unique selling points aim to create a bold and striking new product. Which is why they adopted a “Bold New Breed.” This new product sets out to amplify the synonymous iconic features turning them into a bold pair of Levi Type 1 Jeans
) What is the Latest advertising used? Consider ads from the same campaign but using different media in this section.
This form of advertising is known as above the line promotions, which is advertising placed in paid for media, such as the press, radio, TV and cinema. The ‘line’ is one in an advertising agency’s accounts, above which are shown its earnings on a commission basis, form the buying of media space from clients.
The purpose of advertising is to
q Create awareness
q Increase sales
q Display a product image and create associations
q Inform people about products
q Remind people about the product
q Encourage trial
q Modify attitudes
For the two different types of advertising media used by Levi Type 1 Jeans I have selected magazines and television. The Levis Type 1 advertising campaign is part of an integrated campaign including posters, and print, digital and retail, TV and cinema. The multi million pound campaign is the most expensive yet � although the company is refusing to disclose its exact cost. The catch phrase through out the campaign is “A Bold New Breed” and the defining elements which make this product unique are displayed vividly the deep indigo denim, and exaggerated buttons, rivets, stitching, actuate red tab and patch icons.
TV
The commercial is shot in Sunset Boulevard, which shows a “Bold New Breed” of Mice hybrids turning the tables on their natural predator - the cat, by kidnapping it. The mice issue a ransom demand to its owner who has to hand over bundles of cash to get her beloved pet back.
Actual real life mice were screen tested for the mice hybrid parts. They were ultimately selected if their characteristics were similar to that of the human models. The head actions of the mice were achieved by tempting them with honey sticks and the mice were even groomed before their close ups. The human bodies were used so that the sexiness of the jeans could be retained.
The background music also is used to support the overall idea of the advert. It is entitled “Payback Time” and is quite a fitting choice due to the underlying theme of revenge and rebellion which is prevalent in the advert.
Television is a useful advertising tool to use and with the growth of digital Television it looks set to improve even more. The way was cleared for digital television to go ahead by the broadcasting act 16 and sine then the market has grown quite considerably. A communications agency has predicted by 005 55% of the population of the UK will have access to digital TV.
Levis has in the past benefited greatly from advertising on TV (The 185 advert featuring Nick Karmen stripping down to his boxer shorts was credited by boosting sale by 800%) (www.levi.com) and as the market continues to grow they will be able to get their message across to a wider audience.
Advantages Disadvantages
- Reach large audience - Most expensive of all media
With single exposure
- Allows for high degree of - High production costs
Creativity
- Allows demonstrations - Lack of selectivity
- Flexibility as to scheduling - Long lead times for booking
And production
Magazines
Through the use of magazine advertising Levis has set about distilling the product down to its defining elements, highlighting the features that make this product distinctive
· The enhanced stitching
· The indigo backdrop
· Enlarged belt loops and pockets
They have still however, been careful to retain the sexiness of the human form.
The ABC Advertising Association has just said that while readership of newspapers is in decline magazine readership continues to grow, 80% of UK adults read consumer magazines and Heat magazine grew by nearly 00,000 actively purchased copies year on year. (Which is where this example is from)
The Periodicals Publishers Association had published these statistics
· Circulation has increased by 11m or .4 percent
· Consumers spend £605 million more each year on magazines
· The number of consumer magazines has increased by 5% since 1
With these facts and figures it can be said that it would be wise to advertise in magazines. Apart from it being cheaper than advertising on TV and the growth rate of the market it is also easier to target your audience. For example Levi advertises in Heat, which is read by mainly 18 � 0 year olds and is the target market Levi aims for.
Advantages Disadvantages
- High circulation - High costs of production
- High quality of reproduction - Long lead times
- Potential high prestige
- Reader motivation
Hierarchy of effects
Ranges of models have been developed that propose a sequence of response that occurs as a result of a message being received by the audience. The principle that underlies these models is that promotions act as a stimulus which gives rise to a “conditioned response”. These models suggest that effective communication must carry its audience through the sequence of responses, hence its term ‘hierarchy of effects’.
The models have many weaknesses, the most significant being their simplification of a complex psychological and behavioural process. The audience is seen as a passive recipient of messages as opposed to an active seeker and participant in the communication process. Consumer research has shown that many consumers set pre-determined parameters within which a purpose decision might be made, such as price range and style of product.
The model, which will be used to demonstrate the launching of the Levi Type 1 Jeans, will be demonstrated through the Aida Model
ATTENTION - through its unique advertising campaign Levi Type 1 Jeans should capture the attention of the consumer.
INTEREST - once the attention gained, the information and product displayed should serve to interest the consumer.
DESIRE - the product needs to be displayed in such a way so that once interest has been achieved the advert needs to provoke a desire to purchase the new Levi Type 1 Jeans.
ACTION - finally once all these stages have been passed, it is the ultimate goal for the actual products to be purchased, hence, action.
The agency used by the manufacturer to promote the brand. Include a background of the agency, any other products they promote and their role in the advertising process of your selected brand.
Leadership
Nigel Bogle, CEO
JohnHegarty, chairman & creative director
Simon Sherwood, group managing director
Sovereigns Publishing Limited has described Bartle, Bogle and Hegarty as “one of those unusual agencies. Renowned for its creativity � it has consistently outflanked its rivals at Cannes and other festival � it has an approach to developing international campaigns that is virtually unique.” BBH is credited with winning the Queens Award for Export in 16 and 17 � the only ad agency to ever achieve this � and has continually shown to a conservative advertising world that international, unifying advertising solutions are frequently best produced in one place and in 001 Marketing Magazine (UK) named BBH its “Agency of the Year.
BBH has always based its structures and processes around one primary objective to ensure the very best strongest creative ideas for their clients. The agency operates through offices in London, New York City, Singapore and Tokyo offering local and global ad services to its clients. BBH -- which was founded in 18 by John Bartle, Nigel Bogle, and John Hegarty -- is 4% owned by the advertising conglomerate Leo Burnett. Advertising Age rank the agency as the # ad organisation worldwide in 001, with estimated gross income of $74m on billings of $581m.
BBH aims to create for their clients and to lead in creating shared noise and interest around brands, to make them more valuable. Very simply BBH is the fame factory.
Ever since it’s founding in 18 BBH has been making Levi Jeans a “gotta have” fashion. Levis were on of their founding clients and this year they celebrate working together to create truly famous advertising which has helped to build one of the best known global brands and a denim market leader worldwide.
In the early 80’s Levis was in a denim market that had no clear brand leadership, sales had peaked in 181but were now in decline. The challenge to BBH was how to present the Levi 501 brand as a cool and desirable product and to drive sales. In order to do this they decided to capture the enduring values of youth
· Sex
· Rebellion
· Freedom
· Individuality
And Levis was catapulted into super stardom as the product and its advertising campaign, thanks to BBH, became a smash hit and created enormous and long lasting fame for the brand. The campaign started an immediate brand turn both in image and in sales, and in the ten years following the 185 airing Levis volume of sales increased by 80%
Beliefs
1. The power of creativity and the primacy of the idea
. Encouraging ideas from any source
. The right of everyone to be listened to
4. The fundamental importance of effectiveness and accountability
5. Processes that liberate creativity
6. Client relationships that encourage equal status, allowing best advice
7. An organisation without politics
8. Providing opportunity, stimulation and consideration to all who work with us
. The need for honesty decency and integrity in al that we do
10. The obligations these beliefs place upon us
Major Clients
§ Audi
§ Diageo
§ Electrolux
§ Interbrew
§ Whitbread
§ Polaroid
§ Sony Ericsson
§ Unilever
§ X-box
§ Johnnie Walker
Details of at least below the line techniques used by the manufacturer to promote the brand
Definition
“The planned and sustained effort to establish and maintain goodwill and understanding between an organisation and its publics.” (Institute of Public Relations)
Mechanisms
· Press releases
· Publicity
· Product or service literature
· Product placement
· Promotional videos
· Exhibitions and shows
· Sports and art sponsorship
Publicity � generating editorial coverage
When Levi Strauss died the San Francisco bulletin headline read “Levi Strauss, merchant, philanthropist, dies peacefully at his home.” Levi gave blue jeans to the world, but also exemplified leadership in business ethics and social responsibility.
Levi Strauss has generated a great deal of positive publicity through its fight against AIDS campaign. In 18 Levi Strauss became the first corporation to tackle the emerging issue of HIV/AIDS. Since that time, the company has been a leader in organising the corporate world in the fight against HIV/AIDS. Numerous organisations have recognised the company for its leadership and in 187 The New York Times wrote “Levi Strauss, the jean maker long known for its unusual commitment to employees, and for its philanthropic activities, is considered a leader in the AIDS movement.” The Levi Strauss foundation has made more than $5 million in grants for HIV/AIDS care and prevention in the last two decades. This sort of publicity enables the company to be seen more positively in the minds of people.
Press Releases � damage control
If a company is going through a crisis a press release is released which will counter the crisis which is taking place. A press release, however, is not always about damage control it can also be about new developments the company is about to embark upon, for example, a merger or a launch of a new product.
A recent press release which Levi Strauss has just issued is the exciting new launch of its website as well as the launching of a new type of Jean (see appendix). With the supermarkets battling it out to sell Levi Jeans cheaply the company countered this with manufacturing a new type of jean which can be sold cheaply and thus not affecting the prestigious images which are synonymous with the product.
Websites
Most companies of any size now have a site on the Internet and Levi is no exception. As a celebrations of its 150 year old heritage the company has just unveiled a ground breaking website which “brings to the forefront the very soul of the Levi brand and kick starts a new generation of website”. (Press Release, see appendix)
A website is a collection of screens providing information in text and graphic form, any of which can be viewed simply by clicking the appropriate button, word or image on the screen. The user generally starts at the sites home page which sets out the contents of the site. Besides the improved central navigation bar the website offers not only brand information for 8 European markets, available in five different languages (English, German, French, Spanish, and Italian) but also three ways to experience the Levi brand online
- Historical timeline which guides the user through the history of the Levi brand
- A rational experience which allows the user to navigate the content in a classic, organised way
- A random experience where the content appears randomly onto the screen
This new approach renders the site “dynamic, flexible and scalable. It creates an organic, living site rooted in the Levis brand ethos of individuality, freedom rebelliousness and pioneering edge.” (www.levistrauss.com)
The Levi website was designed by Lateral, the brand digital marketing agency. The aim is to offer a true cutting edge platform for the brand without pop ups and multiple sub sites. The designers used the catch line “make them your own” to personalise the sight according to preferences so now each time an individual logs on he will receive a totally specific and unique experience, ensuring that the site is attractive, easy to use and appealing to return to.
The Internet is reckoned to be currently the fastest growing communications medium in Britain. It is thought hat use is growing at between 10% and 15% per month. Recent research has suggested that by the end of 001 m people will have access to the Internet through work or home. The figure accounts for almost half the UK population so that is why Levi saw fit to create such an innovative website. (see appendix for print out of front page)
“I am really proud that at the same time we are celebrating the 150th anniversary of Levi Strauss & Co. and the 10 year old heritage of the Levi brand we are able to challenge ourselves more than ever and push the boundaries to offer our consumers relevant product, look and communication innovation.” (Kenny Wilson, Brand president)
Levis has realised that the internet is an important communication device, especially in the day and age and have hence designed a sate of the art Internet experience in the form of their website, ensuring an informative, easy to use interactive experience. This enables the company to portray its ethos in an accessible as well as practical way.
Sales Promotion
The Institute of Sales Promotion (ISP) defines sales promotion as “a range to tactical marketing techniques, designed with in a strategic marketing framework, to add value to a product or service, in order to achieve a specific sales and marketing objective.”
Objectives
Increase awareness and interest amongst target audiences
Achieve a switch in buying behaviour from competitor brands to your company’s brand
Incentivise consumers to make forward purchase of your brand, thus shutting out competitor purchase opportunities
Increase brand display allocated to your store
Smooth seasonal dips in demand for our product
Generate a consumer database from mail in applicants
A current sales promotion which Levi Strauss is undertaking is through the use of a “Student Snapfax” which is a magnetic booklet which is supplied to students in 17 different cities nationwide with pages of student discounts in a variety of different stores. In order to demonstrate how effective this sales promotion is I undertook a survey firstly to see how many people used their Snapfax and then of those people who used their Snapfax how many actually used it to shop at The Levi Store.
8% Used 51% used it once in Levi Store
5% Never used it 10% used it more than once
6% lost it % never used it in a Levi Store
So potentially 68 people out of 100 at universities who have access to the Snapfax shop at the Levi store making use of the sales promotion. So it can be said that the Sales Promotion is a success due to the numbers who make use of it. It is quite apt for the Levi Company to advertise in the Snapfax due to their target audience being in the 18 � 0 year old range.
Conclusion
The integrated advertising campaign which Levi Strauss has launched has been, in my opinion and a number of people I have spoken to, been very effective. The television advert due to its uniqueness is quite attention grabbing and definitely arouses interest due to the unusual concept of mice hybrids. The magazine advert is very clear and simple and distils the product down to its defining elements. The unique selling points are displayed in a vivid and simple way. The website is very clear in indicating where products can be purchased, not only in a specific country but a specific continent too. The Levi Type 1 integrated advertising campaign is very clear in identifying the brand and organisation leaving no room for obscurity. The advertising campaign is also acceptable to a range of stakeholder audiences and won’t offend anyone.
As a recommendation I feel that the website should be made more accessible when I went to browse it on my computer it had to have a specific programme downloaded in order for the web page to run. This may be off putting for a prospective customer who can’t be bothered to download the programme needed in order to browse the Levi web site.
The television advert, although unusual, should not use the mice hybrids as many people found them quite off putting. Most people whom I spoke with decided that they were not a wise option and should not be used. They were described as “too weird.” A point to mention though is that everyone who watched the advert once remembered the hybrids, although not positively, they were successful in recalling the advert to people’s minds.
I think another recommendation should be that Levi Strauss should make the television advert less busy. There is so much going at once that no one really understands the message. It is not altogether clear and only after watching it a few times does the message come across clearly. The telephone call has no meaning to some people and then only at the end to people understand the kidnapping and ransom story. The fact that everyone is wearing Levi clothes too should be played on. There are people wearing new Type 1 mini skirts but no one realises this due to the speed and sometimes obscure approach which is used in shooting the advert.
Mind that the sample papers like AdvertisingLevi Type 1 Jeans presented are to be used for review only. In order to warn you and eliminate any plagiarism writing intentions, it is highly recommended not to use the essays in class. In cases you experience difficulties with essay writing in class and for in class use, order original papers with our expert writers. Cheap custom papers can be written from scratch for each customer that entrusts his or her academic success to our writing team. Order your unique assignment from the best custom writing services cheap and fast!
1) Introduction to the brand and a brief description. Who makes the product? Why is it successful? What message is the manufacturer trying to communicate to the target audience?
“Levi Strauss was a visionary businessman who believed in simple and enduring ideas, such as quality and integrity.” In 185 Levi Strauss arrived on the shores of booming San Francisco and founded a company which would later become one of the worlds leading branded organisations, marketing its products in more than one hundred companies world wide. Since its founding Levi Strauss has sold more than .5 billion pairs of jeans and was described by Times magazines millennium issue as the best fashion of the 0th Century beating out the mini skirt and the little black dress.
The company’s pivotal moment came when the idea of putting rivets at the points of strain on the pants, such as on the pocket corner and at the base of the button fly. Once the patent was in place the product was brought to life through mass production. Within time all working men were buying the innovative new pants and spreading the word of its unrivalled durability.
Phil Marineau was the president and chief executive officer of Levi Strauss & Co was quoted as saying,
“Levi Jeans have been virtually worn by everyone, from the cowboys who forged the American West to the young people who tore down the Berlin Wall. Generations of people have worn Levis as a symbol of freedom, individuality and fun. This is why the brand has stood the test of time and is so appealing to today to consumers of all ages in more that 100 countries world wide.”
Originality is at the core of Levi Strauss. A pioneering spirit that started with the invention of blue jeans and permeates through the business. This year Levi Strauss has inspired a new denim line of clothing, Levi Type1 Jeans, which is the particular product covered in this report.
Although time has passed and needs have changed the essence of Levi Jeans has remained the same. Grounded in the past but re�invented, this new innovation demonstrates the boldness, the strength and the true iconic style, which still lives on in Levis. Type1 Jeans are designed for the determined and uncompromising person, the new pioneers.
After 150 years in business, Levi Type1 jeans are a celebration of the rich heritage, amplifying everything that makes Levis bolder and stronger. Echoing and intensifying the iconic trade marks that have become synonymous with Levi Jeans the deep indigo colouring, exaggerated button, striking rivets, brighter stitching and enlarged button loops.
“Levi Type1 Jeans are sexy and streetwise, this is a radical new take on a timeless style.” (Type1 website)
Branding and Levi Strauss
Branding is about making choices, helping you protect who you are or more importantly who you want to be. So brands are just a way of short cutting your, not only decision making, but also helping you define your identity.” (Chris Nhurko brand expert). Levi Jeans has two particular trademarks, which are synonymous with its name creating a unique and distinct identity
1. The distinct double arc of stitching � known as the arcuate stitching design � has adorned the back pockets of Levi Jeans since their inception and is one of the oldster apparel trademarks still in use today. This stitching represents the durability and strength of the Levi product.
. Secondly, the red tab which is evident on every pair of Levi jeans. This is the Levi trademark symbol and is used to distinguish Levis from imitations and competitors.
There are 4 different strategies, which you can approach branding with
· Corporate
· Family umbrella
· Range branding
· Individual branding
Levi falls under the corporate banner because the Levi name is the most prominent feature of the products. It is not know financially how much the Levi brand is worth but Joe Middleton, the European President of the company states “Our brand is our most important asset. It’s more valuable than our factories, our buildings, our warehouses and inventory.” (www.bbc.co.uk) Levi jeans leads the denim market (key not bulletin), which makes it easier to launch new products using the company name. This doe have certain risks such as if the product fails it could damage the brand as a whole.
The following characteristics makes the Levi Type 1 jeans unique
1. Enlarged buttons
. Enlarge button loops
. Deep indigo colouring
4. Bright arcuate stitching
5. Striking rivets
The unique selling points aim to create a bold and striking new product. Which is why they adopted a “Bold New Breed.” This new product sets out to amplify the synonymous iconic features turning them into a bold pair of Levi Type 1 Jeans
) What is the Latest advertising used? Consider ads from the same campaign but using different media in this section.
This form of advertising is known as above the line promotions, which is advertising placed in paid for media, such as the press, radio, TV and cinema. The ‘line’ is one in an advertising agency’s accounts, above which are shown its earnings on a commission basis, form the buying of media space from clients.
The purpose of advertising is to
q Create awareness
q Increase sales
q Display a product image and create associations
q Inform people about products
q Remind people about the product
q Encourage trial
q Modify attitudes
For the two different types of advertising media used by Levi Type 1 Jeans I have selected magazines and television. The Levis Type 1 advertising campaign is part of an integrated campaign including posters, and print, digital and retail, TV and cinema. The multi million pound campaign is the most expensive yet � although the company is refusing to disclose its exact cost. The catch phrase through out the campaign is “A Bold New Breed” and the defining elements which make this product unique are displayed vividly the deep indigo denim, and exaggerated buttons, rivets, stitching, actuate red tab and patch icons.
TV
The commercial is shot in Sunset Boulevard, which shows a “Bold New Breed” of Mice hybrids turning the tables on their natural predator - the cat, by kidnapping it. The mice issue a ransom demand to its owner who has to hand over bundles of cash to get her beloved pet back.
Actual real life mice were screen tested for the mice hybrid parts. They were ultimately selected if their characteristics were similar to that of the human models. The head actions of the mice were achieved by tempting them with honey sticks and the mice were even groomed before their close ups. The human bodies were used so that the sexiness of the jeans could be retained.
The background music also is used to support the overall idea of the advert. It is entitled “Payback Time” and is quite a fitting choice due to the underlying theme of revenge and rebellion which is prevalent in the advert.
Television is a useful advertising tool to use and with the growth of digital Television it looks set to improve even more. The way was cleared for digital television to go ahead by the broadcasting act 16 and sine then the market has grown quite considerably. A communications agency has predicted by 005 55% of the population of the UK will have access to digital TV.
Levis has in the past benefited greatly from advertising on TV (The 185 advert featuring Nick Karmen stripping down to his boxer shorts was credited by boosting sale by 800%) (www.levi.com) and as the market continues to grow they will be able to get their message across to a wider audience.
Advantages Disadvantages
- Reach large audience - Most expensive of all media
With single exposure
- Allows for high degree of - High production costs
Creativity
- Allows demonstrations - Lack of selectivity
- Flexibility as to scheduling - Long lead times for booking
And production
Magazines
Through the use of magazine advertising Levis has set about distilling the product down to its defining elements, highlighting the features that make this product distinctive
· The enhanced stitching
· The indigo backdrop
· Enlarged belt loops and pockets
They have still however, been careful to retain the sexiness of the human form.
The ABC Advertising Association has just said that while readership of newspapers is in decline magazine readership continues to grow, 80% of UK adults read consumer magazines and Heat magazine grew by nearly 00,000 actively purchased copies year on year. (Which is where this example is from)
The Periodicals Publishers Association had published these statistics
· Circulation has increased by 11m or .4 percent
· Consumers spend £605 million more each year on magazines
· The number of consumer magazines has increased by 5% since 1
With these facts and figures it can be said that it would be wise to advertise in magazines. Apart from it being cheaper than advertising on TV and the growth rate of the market it is also easier to target your audience. For example Levi advertises in Heat, which is read by mainly 18 � 0 year olds and is the target market Levi aims for.
Advantages Disadvantages
- High circulation - High costs of production
- High quality of reproduction - Long lead times
- Potential high prestige
- Reader motivation
Hierarchy of effects
Ranges of models have been developed that propose a sequence of response that occurs as a result of a message being received by the audience. The principle that underlies these models is that promotions act as a stimulus which gives rise to a “conditioned response”. These models suggest that effective communication must carry its audience through the sequence of responses, hence its term ‘hierarchy of effects’.
The models have many weaknesses, the most significant being their simplification of a complex psychological and behavioural process. The audience is seen as a passive recipient of messages as opposed to an active seeker and participant in the communication process. Consumer research has shown that many consumers set pre-determined parameters within which a purpose decision might be made, such as price range and style of product.
The model, which will be used to demonstrate the launching of the Levi Type 1 Jeans, will be demonstrated through the Aida Model
ATTENTION - through its unique advertising campaign Levi Type 1 Jeans should capture the attention of the consumer.
INTEREST - once the attention gained, the information and product displayed should serve to interest the consumer.
DESIRE - the product needs to be displayed in such a way so that once interest has been achieved the advert needs to provoke a desire to purchase the new Levi Type 1 Jeans.
ACTION - finally once all these stages have been passed, it is the ultimate goal for the actual products to be purchased, hence, action.
The agency used by the manufacturer to promote the brand. Include a background of the agency, any other products they promote and their role in the advertising process of your selected brand.
Leadership
Nigel Bogle, CEO
JohnHegarty, chairman & creative director
Simon Sherwood, group managing director
Sovereigns Publishing Limited has described Bartle, Bogle and Hegarty as “one of those unusual agencies. Renowned for its creativity � it has consistently outflanked its rivals at Cannes and other festival � it has an approach to developing international campaigns that is virtually unique.” BBH is credited with winning the Queens Award for Export in 16 and 17 � the only ad agency to ever achieve this � and has continually shown to a conservative advertising world that international, unifying advertising solutions are frequently best produced in one place and in 001 Marketing Magazine (UK) named BBH its “Agency of the Year.
BBH has always based its structures and processes around one primary objective to ensure the very best strongest creative ideas for their clients. The agency operates through offices in London, New York City, Singapore and Tokyo offering local and global ad services to its clients. BBH -- which was founded in 18 by John Bartle, Nigel Bogle, and John Hegarty -- is 4% owned by the advertising conglomerate Leo Burnett. Advertising Age rank the agency as the # ad organisation worldwide in 001, with estimated gross income of $74m on billings of $581m.
BBH aims to create for their clients and to lead in creating shared noise and interest around brands, to make them more valuable. Very simply BBH is the fame factory.
Ever since it’s founding in 18 BBH has been making Levi Jeans a “gotta have” fashion. Levis were on of their founding clients and this year they celebrate working together to create truly famous advertising which has helped to build one of the best known global brands and a denim market leader worldwide.
In the early 80’s Levis was in a denim market that had no clear brand leadership, sales had peaked in 181but were now in decline. The challenge to BBH was how to present the Levi 501 brand as a cool and desirable product and to drive sales. In order to do this they decided to capture the enduring values of youth
· Sex
· Rebellion
· Freedom
· Individuality
And Levis was catapulted into super stardom as the product and its advertising campaign, thanks to BBH, became a smash hit and created enormous and long lasting fame for the brand. The campaign started an immediate brand turn both in image and in sales, and in the ten years following the 185 airing Levis volume of sales increased by 80%
Beliefs
1. The power of creativity and the primacy of the idea
. Encouraging ideas from any source
. The right of everyone to be listened to
4. The fundamental importance of effectiveness and accountability
5. Processes that liberate creativity
6. Client relationships that encourage equal status, allowing best advice
7. An organisation without politics
8. Providing opportunity, stimulation and consideration to all who work with us
. The need for honesty decency and integrity in al that we do
10. The obligations these beliefs place upon us
Major Clients
§ Audi
§ Diageo
§ Electrolux
§ Interbrew
§ Whitbread
§ Polaroid
§ Sony Ericsson
§ Unilever
§ X-box
§ Johnnie Walker
Details of at least below the line techniques used by the manufacturer to promote the brand
Definition
“The planned and sustained effort to establish and maintain goodwill and understanding between an organisation and its publics.” (Institute of Public Relations)
Mechanisms
· Press releases
· Publicity
· Product or service literature
· Product placement
· Promotional videos
· Exhibitions and shows
· Sports and art sponsorship
Publicity � generating editorial coverage
When Levi Strauss died the San Francisco bulletin headline read “Levi Strauss, merchant, philanthropist, dies peacefully at his home.” Levi gave blue jeans to the world, but also exemplified leadership in business ethics and social responsibility.
Levi Strauss has generated a great deal of positive publicity through its fight against AIDS campaign. In 18 Levi Strauss became the first corporation to tackle the emerging issue of HIV/AIDS. Since that time, the company has been a leader in organising the corporate world in the fight against HIV/AIDS. Numerous organisations have recognised the company for its leadership and in 187 The New York Times wrote “Levi Strauss, the jean maker long known for its unusual commitment to employees, and for its philanthropic activities, is considered a leader in the AIDS movement.” The Levi Strauss foundation has made more than $5 million in grants for HIV/AIDS care and prevention in the last two decades. This sort of publicity enables the company to be seen more positively in the minds of people.
Press Releases � damage control
If a company is going through a crisis a press release is released which will counter the crisis which is taking place. A press release, however, is not always about damage control it can also be about new developments the company is about to embark upon, for example, a merger or a launch of a new product.
A recent press release which Levi Strauss has just issued is the exciting new launch of its website as well as the launching of a new type of Jean (see appendix). With the supermarkets battling it out to sell Levi Jeans cheaply the company countered this with manufacturing a new type of jean which can be sold cheaply and thus not affecting the prestigious images which are synonymous with the product.
Websites
Most companies of any size now have a site on the Internet and Levi is no exception. As a celebrations of its 150 year old heritage the company has just unveiled a ground breaking website which “brings to the forefront the very soul of the Levi brand and kick starts a new generation of website”. (Press Release, see appendix)
A website is a collection of screens providing information in text and graphic form, any of which can be viewed simply by clicking the appropriate button, word or image on the screen. The user generally starts at the sites home page which sets out the contents of the site. Besides the improved central navigation bar the website offers not only brand information for 8 European markets, available in five different languages (English, German, French, Spanish, and Italian) but also three ways to experience the Levi brand online
- Historical timeline which guides the user through the history of the Levi brand
- A rational experience which allows the user to navigate the content in a classic, organised way
- A random experience where the content appears randomly onto the screen
This new approach renders the site “dynamic, flexible and scalable. It creates an organic, living site rooted in the Levis brand ethos of individuality, freedom rebelliousness and pioneering edge.” (www.levistrauss.com)
The Levi website was designed by Lateral, the brand digital marketing agency. The aim is to offer a true cutting edge platform for the brand without pop ups and multiple sub sites. The designers used the catch line “make them your own” to personalise the sight according to preferences so now each time an individual logs on he will receive a totally specific and unique experience, ensuring that the site is attractive, easy to use and appealing to return to.
The Internet is reckoned to be currently the fastest growing communications medium in Britain. It is thought hat use is growing at between 10% and 15% per month. Recent research has suggested that by the end of 001 m people will have access to the Internet through work or home. The figure accounts for almost half the UK population so that is why Levi saw fit to create such an innovative website. (see appendix for print out of front page)
“I am really proud that at the same time we are celebrating the 150th anniversary of Levi Strauss & Co. and the 10 year old heritage of the Levi brand we are able to challenge ourselves more than ever and push the boundaries to offer our consumers relevant product, look and communication innovation.” (Kenny Wilson, Brand president)
Levis has realised that the internet is an important communication device, especially in the day and age and have hence designed a sate of the art Internet experience in the form of their website, ensuring an informative, easy to use interactive experience. This enables the company to portray its ethos in an accessible as well as practical way.
Sales Promotion
The Institute of Sales Promotion (ISP) defines sales promotion as “a range to tactical marketing techniques, designed with in a strategic marketing framework, to add value to a product or service, in order to achieve a specific sales and marketing objective.”
Objectives
Increase awareness and interest amongst target audiences
Achieve a switch in buying behaviour from competitor brands to your company’s brand
Incentivise consumers to make forward purchase of your brand, thus shutting out competitor purchase opportunities
Increase brand display allocated to your store
Smooth seasonal dips in demand for our product
Generate a consumer database from mail in applicants
A current sales promotion which Levi Strauss is undertaking is through the use of a “Student Snapfax” which is a magnetic booklet which is supplied to students in 17 different cities nationwide with pages of student discounts in a variety of different stores. In order to demonstrate how effective this sales promotion is I undertook a survey firstly to see how many people used their Snapfax and then of those people who used their Snapfax how many actually used it to shop at The Levi Store.
8% Used 51% used it once in Levi Store
5% Never used it 10% used it more than once
6% lost it % never used it in a Levi Store
So potentially 68 people out of 100 at universities who have access to the Snapfax shop at the Levi store making use of the sales promotion. So it can be said that the Sales Promotion is a success due to the numbers who make use of it. It is quite apt for the Levi Company to advertise in the Snapfax due to their target audience being in the 18 � 0 year old range.
Conclusion
The integrated advertising campaign which Levi Strauss has launched has been, in my opinion and a number of people I have spoken to, been very effective. The television advert due to its uniqueness is quite attention grabbing and definitely arouses interest due to the unusual concept of mice hybrids. The magazine advert is very clear and simple and distils the product down to its defining elements. The unique selling points are displayed in a vivid and simple way. The website is very clear in indicating where products can be purchased, not only in a specific country but a specific continent too. The Levi Type 1 integrated advertising campaign is very clear in identifying the brand and organisation leaving no room for obscurity. The advertising campaign is also acceptable to a range of stakeholder audiences and won’t offend anyone.
As a recommendation I feel that the website should be made more accessible when I went to browse it on my computer it had to have a specific programme downloaded in order for the web page to run. This may be off putting for a prospective customer who can’t be bothered to download the programme needed in order to browse the Levi web site.
The television advert, although unusual, should not use the mice hybrids as many people found them quite off putting. Most people whom I spoke with decided that they were not a wise option and should not be used. They were described as “too weird.” A point to mention though is that everyone who watched the advert once remembered the hybrids, although not positively, they were successful in recalling the advert to people’s minds.
I think another recommendation should be that Levi Strauss should make the television advert less busy. There is so much going at once that no one really understands the message. It is not altogether clear and only after watching it a few times does the message come across clearly. The telephone call has no meaning to some people and then only at the end to people understand the kidnapping and ransom story. The fact that everyone is wearing Levi clothes too should be played on. There are people wearing new Type 1 mini skirts but no one realises this due to the speed and sometimes obscure approach which is used in shooting the advert.
Mind that the sample papers like AdvertisingLevi Type 1 Jeans presented are to be used for review only. In order to warn you and eliminate any plagiarism writing intentions, it is highly recommended not to use the essays in class. In cases you experience difficulties with essay writing in class and for in class use, order original papers with our expert writers. Cheap custom papers can be written from scratch for each customer that entrusts his or her academic success to our writing team. Order your unique assignment from the best custom writing services cheap and fast!
Friday, 27 July 2012
emma and clueless
We are ready to represent the best custom paper writing assistance that can cope with any task like emma and clueless even at the eleventh hour. The matter is that we posses the greatest base of expert writers. Our staff of freelance writers includes approximately 300 experienced writers are at your disposal all year round. They are striving to provide the best ever services to the most desperate students that have already lost the hope for academic success. We offer the range of the most widely required, however, not recommended for college use papers. It is advisable to use our examples like emma and clueless in learning at public-education level. Get prepared and be smart with our best essay samples cheap and fast! Get in touch and we will write excellent custom coursework or essay especially for you.
Clueless is a fantastic contemporary text based on the early 1800s version of Emma by Jane Austen. The two texts have many similarities that prove the adaptation, but have both been changed in order to reflect the new values inherent by their different cultural contexts.
Clueless uses many similar characters and the same basic storyline to retell the classic. However, there is one major difference between the two taxts. Many critiques have stated that Austens Emma was a feminist text, that reflected the views of only a minority at that point in time. Clueless is believed to be quite the opposite.
Said to be modern and true-to-life, Clueless tells the story of a naive girl, who believes that her popularity and place in society will get her cleanly through life. Viewers are shocked at the major differences between the texts, and the ways in which society has evolved. They are awed at how far society has come. I laugh in the face of these mislead imbosils. In fact, Clueless forces women to take a step backwards! The film concludes with Dionnne, Cher and Tai (along with other females) fighting for the bouquet and Miss Geists wedding. These girls hurry to the fight when told that they may miss the throwing, hence proving the olden day belief that women need men to complete their lives. If this film truly reflected the contemporary liberated woman, it would conclude with Cher coming to terms with her faults, but working on them to live a gratifying life as a single woman of the world.
Although the varying media forces viewers to respond to the texts differently, the same message is still brought through... women always have, and always will need men!
Clueless is an excellent transformation of Austens classic Emma as it sucessfully adapts the same values, ideals and themes of the earlier cultural context (although, without taking into mind, the way in which society has changed.)
Mind that the sample papers like emma and clueless presented are to be used for review only. In order to warn you and eliminate any plagiarism writing intentions, it is highly recommended not to use the essays in class. In cases you experience difficulties with essay writing in class and for in class use, order original papers with our expert writers. Cheap custom papers can be written from scratch for each customer that entrusts his or her academic success to our writing team. Order your unique assignment from the best custom writing services cheap and fast!
Clueless is a fantastic contemporary text based on the early 1800s version of Emma by Jane Austen. The two texts have many similarities that prove the adaptation, but have both been changed in order to reflect the new values inherent by their different cultural contexts.
Clueless uses many similar characters and the same basic storyline to retell the classic. However, there is one major difference between the two taxts. Many critiques have stated that Austens Emma was a feminist text, that reflected the views of only a minority at that point in time. Clueless is believed to be quite the opposite.
Said to be modern and true-to-life, Clueless tells the story of a naive girl, who believes that her popularity and place in society will get her cleanly through life. Viewers are shocked at the major differences between the texts, and the ways in which society has evolved. They are awed at how far society has come. I laugh in the face of these mislead imbosils. In fact, Clueless forces women to take a step backwards! The film concludes with Dionnne, Cher and Tai (along with other females) fighting for the bouquet and Miss Geists wedding. These girls hurry to the fight when told that they may miss the throwing, hence proving the olden day belief that women need men to complete their lives. If this film truly reflected the contemporary liberated woman, it would conclude with Cher coming to terms with her faults, but working on them to live a gratifying life as a single woman of the world.
Although the varying media forces viewers to respond to the texts differently, the same message is still brought through... women always have, and always will need men!
Clueless is an excellent transformation of Austens classic Emma as it sucessfully adapts the same values, ideals and themes of the earlier cultural context (although, without taking into mind, the way in which society has changed.)
Mind that the sample papers like emma and clueless presented are to be used for review only. In order to warn you and eliminate any plagiarism writing intentions, it is highly recommended not to use the essays in class. In cases you experience difficulties with essay writing in class and for in class use, order original papers with our expert writers. Cheap custom papers can be written from scratch for each customer that entrusts his or her academic success to our writing team. Order your unique assignment from the best custom writing services cheap and fast!
Subscribe to:
Posts (Atom)