BRIEF ANALYSIS OF THE SNAKE RIVER PLAIN WITH EMPHASIS ON THE CRATERS OF THE MOON

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BRIEF ANALYSIS OF THE SNAKE RIVER PLAIN WITH EMPHASIS ON THE CRATERS OF THE MOON

INTRODUCTION

The Snake River Plain (SRP) is an arc that extends 400 miles from east to west across southern Idaho (Figure 1). It is 50 miles wide at its narrowest point to the east and 15 miles wide at the Yellowstone Plateau. There are many different theories for the origin of the SRP including a depression, a down warp, a graben, and a rift. The east and west portions of the SRP are uniform in topography; however, there are major structural and geophysical differences. The geological and geophysical anomalies vary from the east section of the SRP to the center section and on to the western section.




The western section of the SRP is a fault-bound basin filled by interbedded volcanic rocks and lakebed sediments of Tertiary and Quaternary age. Well-drilling has produced core samples showing 11,150 feet of alternating sediment and volcanic rocks before terminating into granite. Geologists speculate the granite could be a southern extension of the Idaho Batholith (Link and Phoenix, 14). The SRP consists mainly of basaltic lava less than 700 Ka with most of the vents east of Twin Falls in the eastern Snake River Plain. Much of the central SRP is covered by volcanics, including the Craters of the Moon National Monument. This paper will briefly describe the SRP and its topography, with the main focus concentrating on the Craters of the Moon National Monument. It will discuss the sources of the flows, types of lava extruded, stratigraphy, reoccurrence intervals, and when the next eruption is expected.

Figure 1. Picture of the Snake River Plains extending from east to west across the southern portion of Idaho (from Digital Atlas, 000).

THE SNAKE RIVER PLAIN

According to Alt and Hyndman (15), the SRP is made up of layers of rhyolite covered by a basalt crust. The eastern SRP and the western SRP are very different stratigraphically, even though they look very similar on the surface. The SRP is the track of a hot spot, a plume of magma that has worked its way to the surface through the continental plate. The initial lava erupted is rhyolite, which is very viscous and therefore leads to a violent eruption. The chemical and mineral composition of the magma changes with each eruption and thus the viscosity decreases, changing the eruption characteristics to the more effusive basaltic magma. This is why the layers are rhyolite covered by basalt. Traveling from east to west along the arc of the SRP to the western tip cinder cones and extinct rhyolite volcanoes can be seen all along the way, such as Big Southern Butte, Middle Butte, East Butte, and the Menan Buttes (Figure ).

The three buttes that can be seen when traveling west to Arco on Highway 0 are East Butte, Middle Butte, and Big Southern Butte (Link and Phoenix, 14). All three are rhyolite domes. Big Southern Butte has been dated at about 00 Ka, East Butte at about 600 Ka, and Middle Butte has not been dated because the rhyolite did not break through the basalt crust. The stratigraphy of the central and eastern portions of the SRP are Quaternary and Tertiary sediments (QTs) up to 00 feet (ft) thick, tertiary basalt (Tb) up to 1000 ft thick, quaternary basalt (Qb) and quaternary tertiary basalt up to 6000 ft thick with some thin layers of quaternary wind blown (Qw) and alluvial (Qa) deposits up to 40 ft thick (Figure ). Upon reaching the eastern end of the SRP at the Island Park and Yellowstone Park areas, the calderas become noticeable to an aware traveler. The steep climb that eventually flattens out is one indicator, and the noticeable bowl-shape of the two calderas is another. The Island Park Caldera, thought to be the largest symmetrical caldera in the world, was created by alternating eruptions of rhyolite and basalt from vents along the caldera floor. It is an elliptical collapse structure 18 to miles in diameter located in the center of a rhyolite shield. The Yellowstone plateau is underlain by Quaternary rhyolite covered by wind blown loess.

Figure . Cross-section of the Snake River Plain (from Digital Atlas, 000).

CRATERS OF THE MOON

Craters of the Moon National Monument is the product of basaltic volcanic activity dated between 15 Ka and 1 Ka that quit erupting about Ka. It is located approximately 18 miles southwest of Arco on Highway 0/6, and covers approximately 1600 square kilometers (Figure 4). It is very intriguing to look at with its aa lava (pronounced “ah-ah”), pahoehoe lava (pronounced “pah-hoy-hoy”), and lava bombs. Pahoehoe lava is a relatively smooth, ropy lava that was less viscous when extruded. This low viscosity is what gives this lava the smooth, pleated texture seen at the Craters lava field. Lava bombs come in three categories spindle bombs; ribbon bombs; and breadcrust that ranges in length from ½ inch to ft, and form as airborne blobs of molten lava cool and harden as they fall to the earth. Nearly every type of lava feature associated with basaltic volcanism can be found at Craters of the Moon. There are cinder cones, lava tubes, spatter cones, and tree molds to be seen, allowing the geologist a wide variety of volcanics to study. Lava tubes are formed when the lava flows fluidly along the ground and the outer layer cools and hardens, but the molten lava inside continues to flow, eventually draining out leaving a hollow tube or cave in its wake. The Craters of the Moon lava flows originated from the Great Rift, which is a series of north-northwest trending fractures extending 50 miles from the north margin of the eastern SRP Plain south to the Snake River (Hughes et al., 1).

Figure 4. Craters of the Moon Geologic map (modified from Digital Atlas, 000).

CONCLUSION

The SRP is an anomaly that has intrigued geologist for decades. With its complex lava flows, varied stratigraphy, and series of caldera complexes, it will keep geologists busy for decades yet to come. There is, however, an inherent danger in this area due to the possibility of future eruptions of the Yellowstone Caldera (~700 Ka recurrence interval) and the very real possibility of the Craters of the Moon erupting again in the near future (~ Ka-.5 Ka recurrence interval).

REFERENCES

Alt, D., and Hyndman, D. W., 15, Northwest Exposures A Geologic Story of the Northwest Missoula, Mountain Press Publishing Company, 44 p.

Digital Atlas, 000, available URL http//imnh.isu.edu/digitalatlas/, accessed May 8, 00.

Hughes, S. S., Smith, R. P., Hackett, W. R., and Anderson, S. R., 1, Mafic Volcanism and Environmental Geology of the Eastern Snake River Plain, Idaho, in Hughes, S. S. et al, ed., Guidebook to the Geology of Eastern Idaho Idaho State Museum of Natural History, Pocatello, Idaho, Guidebook, p. 14-168.

Link, P. K., and Phoenix, E. C., 14, Rocks, Rails, and Trails Pocatello, Idaho State University, 18 p.

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children are victims of all ages

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Children are victims of all ages

Children are the victims of all ages and eras. They are sensitive and fragile, as they always need the adults’ advice, care and love. However, through this age of materialism people forget their beloved children because they are either dreaming of money or fame. Therefore, we always realize that the children are trying to cling to their lives alone.

Several people have had the dream to correct the sins and errors of the human society. Hamlet Prince of Denmark, a Shakespearean tragedy, tells the story of a young man, by the name of Hamlet, who gained the knowledge of a terrible incident that his kingdom had suffered. Hamlet is a victim of his own humanity. The decisions he must make, make him human, and his indecisiveness makes him a man. Hamlet was a victim and a hero within his kingdom. He had knowledge of the vicious deception brought upon by his uncle, and he was the only person capable of correcting or at least trying to justify the death of his father. He was the only child of his parents, however, his father’s ghost asked Hamlet to avenge his death, and Hamlet’s procrastination to do so adds to his humanity. The play dramatizes the perpetual struggle to which all civilization that is genuine is doomed (Alexander 184). Hamlet reconciles his mothers hasty actions after the death of his father in lines one hundred thirty-seven through one hundred fifty-seven (Hamlet Prince 71). He begins with, But not two months dead! --Nay, not so much, not two, which clearly shows disgust in the hastiness of the marriage between his mother and his uncle. Hamlet is considered as Shakespearean victim, Hamlet is a complex story of revenge, the lack of love, and the ”madness of Hamlet.




Hamlet is presented by Shakespeare as the ideal man. Hamlet is what every man should be and as such an extreme, he is also presented with an extreme situation. He is a superman among men (G.W. Knight 8).

As for The Glass Menagerie by Tennessee Williams (111-18), the idea conveyed in this play is that of image versus reality. The main theme of this play is about a frustrated family who are deserted by the father and each character escapes his/her reality in a different way. Amanda Wingfield, she is the mother of Tom and Laura and often digresses back to memories of her former days on the southern plantation farm and her night with 17 gentleman callers. Laura, she is the crippled and very shy daughter of Amanda who keeps her hard pressed to finding a husband. Tom is also pressed by his mother to find his sister a gentleman caller, and to keep the job at the shoe factory to support the family. Jim O’Connor is a friend of Tom from the factory who Tom invites to dinner and Amanda treats as Laura’s first gentleman caller. “On those occasions they call me - Ell Diablo! Oh, I could tell you things to make you sleepless! My enemies plan to dynamite this place. They’re going to blow us all sky-high some night! I’ll be glad, very happy, and so will you! You’ll go up, up on a broomstick, over Blue Mountain with seventeen gentlemen callers!” Tom says this to Amanda in a fit of rage.

Laura has her own imaginary reality through her glass menagerie her private world, and the breaking of it .The unicorn is Laura’s singularity, her return to reality, and her return to her retreat back into her world. . Another philosophy is that of escape. Tom tries to escape, and eventually does in the footsteps of his father. Laura is not seeking as hard to escape as Tom, although it would do her some good to escape her world and Amanda’s. She comes close with Jim, but is devastated and regresses back into her world, probably deeper than she was before.

In order to characterize Antigone as a heroine , it is important to study Antigone’s early childhood, which displays the origins of the characteristics found in her that make her a feminist. In Oedipus of Colonus, Sophocles illustrates these qualities that Antigone possesses. During the first twenty years of her life, Antigone spends her time secluded from society with her blind, exiled father, Oedipus. Sophocles sums up her childhood in the following soliloquy by OedipusSince her childhood ended and her body gained its power, has wandered ever with me, an old man’s governess; often in the wild forest without shoes, and hungry, beaten by many rains tired by the sun; yet she rejected the sweet life of home so that her father should have sustenance (Fitzgerald 104). Because she is secluded, Antigone never has to take her place in society as a woman. Without a female role model to show her how a woman is supposed to act, there is no one to raise her as a woman. She spends her days taking care of her blind father and leading him. She is his eyes and thus sees through the eyes of a male. She does not see the barriers that faced most women of the time. A sort of role reversal takes place between her and her father. She takes the position of the father and head of the family while her blind, helpless father acts as the child dependent upon Antigone for survival. She is in charge of making the decisions, caring for him, and being his shoulder as well as his eyes. In leading him and caring for him, she develops herself into a much stronger woman than the women of her society, becoming strong both mentally and physically. It is during this time in her life that Sophocles develops Antigone’s most important trait, her strong will. Antigone uses the characteristics and qualities that have developed inside of her through the years towards fighting for that which she believes. When the king denies her brother a proper burial and makes it illegal for anyone to bury him in Sophocles’ Antigone, Antigone decides it is up to her to take justice into her own hands and give him a proper burial. Ibsen writes typical of the ways that the characters might talk in relation to their position and their relationship with each other. Nora, committed forgery, not to save her husbands life, but to redecorate her house. Soul-struggles. Oppressed and bewildered by belief in authority, she loses her faith in her own moral right and ability to bring up her children. Bitterness. A mother in the society of to-day, like certain insects, (ought to) go away and die when she has done her duty towards the continuance of the species. Love of life, of home, of husband and children and kin. Now and then a womanlike shaking off of cares. Then a sudden return of apprehension and dread. She must bear it all alone. The catastrophe approaches, inexorably, inevitably. Despair, struggle, and disaster. The children Nora plays with her children and treats them like dolls. “NORA Never see him again. Never. Never. Never. Never see the children again. Them too. Never. Never. Oh - the icy black water! Oh - that bottomless - that -! Oh, if only it were all over! Now he’s got it - he’s reading it. Oh, no, no! Not yet! Goodbye, Torvald! Goodbye, my darlings.” Nora says this to herself when Torvald had left to his study to read the mail. The children are always the ones who pay the price of the adults’ mistakes.

M. Butterfly draws attention to the issue of western stereotyping of Asia, Hwang attacks western stereotypes by refiguring the well-known Madama Butterfly theme. Using Brechtian devices that place the viewer in a position to critically evaluate the representations in his play, Hwang hopes to break the century-old butterfly myth of Asian submissiveness to western dominance. M. Butterfly is originally written to be performed and not read, Hwang uses the narrator to describe the stage for the reader. Therefore, most of the narrator’s comments are related to how the characters move on stage, and how the stage itself looks like; “They start to walk about the stage. It is a summer night on the Beijing streets. Sounds of the city play on the house speakers” (Hwang 1). Hwang’s technique in M. Butterfly , the narrator is trying to be as objective and concise as possible; “Lights fade up to reveal Rene Gallimard, 65, in a prison cell. He wears a comfortable bathrobe, and looks old and tired. The sparsely furnished cell contains a wooden crate upon which sits a hot plate with a kettle, and a portable recorder” (Hwang 1). The only two describing words in this presentation of Gallimard and his cell are “comfortable” and “sparsely.” different. The narrator in M. Butterfly does not have the role a database revealing new facts about the characters but to describe the stage and the characters’ movements. Once again, it is important not to interpret that as a weakness in Hwang’s writing, but as another perspective on how to tell the reader about the secrets. Instead of doing it through the narrator, Hwang does it in a clever way through the conversation between characters

“Song ‘No…let me…keep my clothes…’

Gallimard ‘But…’

Song ‘Please…it all frightens me. I’m a modest Chinese girl’” (Hwang 40).

This quote, when read again after we know how the plot ends, is an obvious hint about what is yet to come. However, when read for the first time, the reader accepts Song’s excuse that she is “a modest Chinese girl.” However, Hwang leaves more to the reader to interpret by him- or herself; “Song, playing Butterfly, sings the lines from the opera in her own voice�which, though not classical, should be decent” (Hwang 15). “Decent” is in this case the narrator’s opinion, and the word probably has many different meanings depending on who reads it.

OEDIPUS”Oh my piteous children, known, well known to me are the desires wherewith ye have come well wot I that ye suffer all; yet, sufferers as ye are, there is not one of you whose suffering is as mine. “To Laius, King of Thebes, an oracle foretold that the child born to him by his queen Jocasta would slay his father and wed his mother. So when in time a son was born the infants feet were riveted together and he was left to die on Mount Cithaeron. But a shepherd found the babe and tended him, and delivered him to another shepherd who took him to his master, the King or Corinth. Polybus being childless adopted the boy, who grew up believing that he was indeed the Kings son. Afterwards doubting his parentage he inquired of the Delphic god and heard himself the weird declared before to Laius. Wherefore he fled from what he deemed his fathers house and in his flight he encountered and unwillingly slew his father Laius. Arriving at Thebes he answered the riddle of the Sphinx and the grateful Thebans made their deliverer king. So he reigned in the room of Laius, and espoused the widowed queen. Children were born to them and Thebes prospered under his rule, but again a grievous plague fell upon the city. Again the oracle was consulted and it bade them purge themselves of blood-guiltiness. Oedipus denounces the crime of which he is unaware, and undertakes to track out the criminal. Step by step it is brought home to him that he is the man. The closing scene reveals Jocasta slain by her own hand and Oedipus blinded by his own act and praying for death or exile. Here the children conflict is Oedipus himself and his own children.

Finally, we have to believe that the childhood of any person is the paintings of his character in the future. As a matter of fact, some children fall in the ocean of sins, others fall in the sea of distress and most of them feel frustrated. However, the lucky ones who find a real psychological care are very few .In other words, the fulfilling of our children’s needs must be our main target in life. If we are fortunate we might learn something about human nature from those dramatic plays we read in class.



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Marketing Concepts

We are ready to represent the best custom paper writing assistance that can cope with any task like Marketing Concepts even at the eleventh hour. The matter is that we posses the greatest base of expert writers. Our staff of freelance writers includes approximately 300 experienced writers are at your disposal all year round. They are striving to provide the best ever services to the most desperate students that have already lost the hope for academic success. We offer the range of the most widely required, however, not recommended for college use papers. It is advisable to use our examples like Marketing Concepts in learning at public-education level. Get prepared and be smart with our best essay samples cheap and fast! Get in touch and we will write excellent custom coursework or essay especially for you.

This course taught me three marketing concepts that are key elements in the service industry. First of all, core customers must always be kept first and foremost in the mind of the marketers. It must be recognized that different segments of buyers demand different channels of distribution. Finally, it is essential to determine what specific elements produce quality in the mind of the consumer.

It is imperative for a company to never abandon the needs of its primary customers. Many times, in an attempt to bring in new customers, a company will alter its merchandise line to appeal to a different target market. However, in the meantime it may also be dissatisfying its most loyal customers. Exhibit 1 illustrates a situation in which the majority of a company’s revenue stems from one type of its stores. In this case, the company cannot afford to lose sight of its current strength and customers because of the high proportion of revenue generated from this segment.

The use of appropriate channels of distribution for specific market segments is crucial to recognize. In Exhibit , shoppers are divided into three different types of segments. Each type within the segment has a varying means of buying the company’s merchandise. If the company distinguishes the way in which that specific consumer wants to buy, the company can save in advertising costs and better appeal to that respective customer.

Finally, a company must identify what customers’ perception of quality includes and strive to improve in areas that it lacking in. Exhibit lays out five key elements to service quality. Customers’ will have varying demands for certain dimensions depending on the specific service and company. The company must work to improve its weaknesses all around, but especially in those areas where there is a sizeable gap between the quality of services being desired and the customers’ opinion of what is actually being offered. Customer satisfaction is vital to a service company because a big determining factor of its success is this intangible perception.




In conclusion, retaining core customers, choosing suitable distribution channels for different market segments, and satisfying the customers’ demands for service quality are all critical factors in services marketing.

“THE CUSTOMERS’ NEEDS ARE THE KEY!”



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E-BusinessAC omparison of the Dell and Compaq Websites

We are ready to represent the best custom paper writing assistance that can cope with any task like E-BusinessAC omparison of the Dell and Compaq Websites even at the eleventh hour. The matter is that we posses the greatest base of expert writers. Our staff of freelance writers includes approximately 300 experienced writers are at your disposal all year round. They are striving to provide the best ever services to the most desperate students that have already lost the hope for academic success. We offer the range of the most widely required, however, not recommended for college use papers. It is advisable to use our examples like E-BusinessAC omparison of the Dell and Compaq Websites in learning at public-education level. Get prepared and be smart with our best essay samples cheap and fast! Get in touch and we will write excellent custom coursework or essay especially for you.

E-Business

A comparison of the Websites for

Dell and Compaq Computers




Introduction

e-Business The conduct of business with the assistance of telecommunications equipment and the Internet

e-Commerce The conduct of commerce transactions having the objective of supplying commodities, goods and services on the Internet.

I believe the terms e-Commerce and IBM’s coined term e-Business are interchangeable and mean essentially the same thing. These definitions I believe, will allow the most effective way of analyzing the two business modules I have chosen for this paper.

The two business modules are websites that offer similar products and services namely computers, these sites are

Dell computers http//www.euro.dell.com/countries/uk/enu/gen/default.htm

Hewlett Packard (HP) http//www.hp.com/country/uk/eng/welcome.html

The Market

Marketers need to promote what customers want. However what the customer considers of value from their purchase is the benefit(s) derived from it. These benefits can be wide ranging i.e. do they help the environment, does this company contribute to charities, the after sales service.

Marketing is not just about these things, it entails a much more complex framework and this must include four crucial areas Analysis, Planning, Implementation and Control. Within e-Business, analysis is of great importance, it will show you where an opportunity exists or could exist, appropriates initiation of a new value chain, identifies which segment of the market to target and establish possible tactics of potential competitors. The value chain, being the business model, can be very simple but also very complex.

“The value system can be thought of as the entire ‘chain’ of suppliers, distributors, competitors, buyers, and intermediaries that bring an existing offering to the market”.

(J. F. Rayport & B. J. Jaworski, 001 7)

Market segmentation very rarely rewards companies on their intended objectives because there are different segmentation approaches and each of them must be conducive with the way the company approaches the market. Segmentation consists of many variables geographic; demographic; behavioral; situational; and psychographics to name but a few, and having the right blend could mean success or failure. However with the use of e-Business some of these variables pose less of a problem than they previously did. E-Business reduces the geographic ties with the use of the Internet. Potential consumer information that was previously very difficult to obtain can be acquired from various data information providers such as www.nua.ie/surveys and cr.yp.to/surveys.html. Using the Internet to increase the sales pipeline you must focus on understanding your target audience; have an effective Internet Marketing Strategy; deliver the message on what your product to increase the conversation about your website; and finally analyze your strategy to improve it and, as an on flow of that, improve the Return of Investment (ROI). These aspects overlap and relate to each other.

To achieve a better understanding of the market the use of a SWOT analysis as a framework to help decision-making is favorable. Both Dell and HP need to constantly assess their situation under each of the headings

• Strengths what their advantages are, what do you do well

• Weaknesses what could they improve, what do they do badly, what they should avoid

• Opportunities identify emerging trends and advantageous circumstances’)

• Threats what are the obstacles, where is the competition, is the change in technology threatening their position, could any identified threats harm profits.

By doing this, they should be in a better position to plan for all eventualities and better able to focus activities to where they are strong and where the greatest opportunities lie.

Micro-marketing

Micro-marketing is the process of individualizing marketing, so that the product fits the customer perfectly. Dell does this much more convincingly than HP. However much of the marketing that Dell and HP undertake seems to fit fairly well into this category.

As the Internet companies become more profit-driven and accountable, marketing research must play a role in providing actionable measurements of marketing efforts. Marketers need to develop their research techniques which will provide them with the ability to correlate market spending to resultant returns in sales and profits. The use of databanks will provide marketers with research results which will assist the marketer in thoroughly understanding the relationship that the consumer has with the brand and how that relationship may be optimized from a profit point of view.

Product Life Cycle

To be able to market their product(s) properly, Dell and HP must be aware of the product life cycle of its product(s). The standard product life cycle tends to have five phases

• Development

• Introduction

• Growth

• Maturity

• Decline

It can also be shown graphically. This graph has two lines-one to show the level of profit and one to show the level of sales

Firms will often try to use extension strategies. These are techniques to try to delay the decline stage of the product life cycle. The maturity stage is a good stage for the company in terms of generating cash. The costs of developing the product and establishing it in the market are paid and it tends to then be at a profitable stage. The longer the company can extend this stage the better it will be for them. Dell does not purchase components until a customer has ordered the component; this allows Dell to stay up to date with the changes within technology without worrying too much about the product life cycle.

The Product/Service

Dell and HP sell basically the same product(s) computers. They sell them to the same market segments at similar prices and with similar benefits. What lies beneath the surface is what makes one company more profitable than the other. After all, profit is the primary focus as you need this in order to continue business, expand and diversify. You need a profit to continue business, to expand and to diversify.

Dell’s Business Model

This is very simple make-to-order, cash is received before the product is built or delivered and produces custom results from standard inputs. Cleverly, they reversed the designing and customizing of the individual systems back out to the customer on the website. This gives the potential customer complete control on the specifications of the product and a higher level of service.

“Dell has a negative cash conversion of five business days, meaning customers pay Dell for their computers, on average, about a week before the money goes out to the suppliers of parts for those very same computers”.

(E. I. Schwartz, 1 118)

HP’s Business Model

Again very simple combine the products, services and partnerships to produce cost-effective systems integrated into their global services and deliver an end-to-end business continuity solution designed to meet everybody’s needs.

Timmers (1) describes a business model as

• An architecture for the project, service and information flows, including a description of the various business actors and their roles; and

• A description of the potential benefits for the various business actors; and

• A description of the sources of revenue.

If you get the business model correct, the harder you work, the more money you make. If you get the business model wrong, no matter how hard you work, you will end up losing more and more money. The Business Model is supplanting, to some extent, the Business Plan. The Business Model is defined as the engine of the business. It is where and how the business acquires money from the customers, how it uses that money by tracking cash streams from customers and throughout the business to the suppliers, how product and services flow from the suppliers and the customers in the reverse direction and finally there is an orthogonal connection dimension that shows how the business connects with its customers.

Dell and HP

What Dell and HP learnt from the burst of the dot.com bubble was that they had to offer something different from all previous suppliers of computers and to do this they developed a value chain which comprises of the following

• Unique websites

• Control of their product line

• Introduction of new products on a regular basis

• Provide a customer-friendly service

• Ensure safe and efficient on-line payment

• Keeping their promise

Soon Dell became not just a company name and logo but a brand which encompassed the customer’s entire experience with the company. The brand ‘Dell’ defines simply the immediate image, emotion, or message experienced when a person thinks of the company and its products. This ‘brand’ has enabled Dell to pioneer the Internet computer sales industry and has allowed them to gain market share and create customer loyalty.

“Dells shares have appreciated more than 0,000-fold since 10”.

(E. I. Schwartz, 1 118)

Creating customer loyalty is very important on the Internet as timescales are short, competition intense and mistakes can be costly. Dell got where it is because they are the most efficient marketer and assembler of other people’s computer and software technology.

“Customer support is the most beneficial�and least applauded�application on the web”.

(P. B. Seybold, 18 47)

One of the causes that made HP re-evaluate their business model was information released to the general public. It was reported in 17 by Business Week that Dell was selling increasingly well via the Internet. So we must ask ourselves how does the Internet transform business models when the processes used by HP and Dell to produce a computer are completely different?

HP Dell

Component forecast Component forecast

Batch Assembly Customer order

Storage at a factory Customized assembly

Customer order Stocks on the “road”

Customized at the reseller Delivered to the end user

Delivered to the user

Internet Population

With the development of their websites getting people to visit it and, once there, make it interesting enough so they stay and make a purchase is something completely different. This is where Dell excels and all the rest are followers.

Dell’s services provide a complete package; from the customer designing the computer they want to solutions based on real world needs. These services can be offered individually or on a company level fully supported by highly qualified support staff located all over the globe. From the moment you visit the website you feel as though it is a one-on-one service where you can track what stage your order is at in construction and feel safe and secure with the customer orientated view they project. HP does follow this methodology where the customer always comes first and offer very similar services but what are the keys to success with e-Business? The two charts below give you an example of the Internet population, favorable language and revenue from Internet products and services.

(http//glreach.com/globstats/)

Worldwide Internet and Intranet Products and Services, 16 and 000

Source International Data Corporation, 17, How big is the Internet/Intranet Market?

Product/Service 16 ($M) 000 ($M) Growth (%)

Internet access ,14 11,00 7.6

Personal computers 5,511 16,00 0.

Network computers 706 15,440 116.

Servers ,47 1,150 55.5

Network equipment ,500 10,00 1.0

Software 16 1,1 1.1

Services ,477 1,770 5.6

Total 18,506 ,81 4.5

(www.december.com/present/ecsize.html)

Key Factors for Success

When an individual decides they need a computer, for what ever reason, they have various options. They could buy a computer magazine; talk with colleagues; visit a local computer store; or, in today’s technological world, log-on to the Internet. So how do Dell and HP make sure that when people ‘search’ the Internet for computers that their sites are the ones that appear in the top ten ‘finds’ when the search is complete? There are various ways of doing this and the easiest way is for them to list their website in hundreds of ‘search engines’ and directories. But it doesn’t stop there, these search engines then have to put your website high up on the ‘search engine’ placement table for you to be noticed. Another method of making yourself more visible is for you to have links from other websites to yours.

Search Engines

Search engine websites are a vital tool in helping to categorize, navigate and display the information which is on the Internet. These engines also assume an important role as a virtual guide for a potential customer to a business. Companies are spending a large proportion of their marketing budget to improve their profile on top ranking search engine sites. For a search engine to recognize a particular website before it recognizes others is mainly down to an unpublished algorithm. This algorithm typically calculates the frequency of a phrase within a web page, the title page and the popularity of that site relative to other pages on the web.

“The term algorithm (pronounced AL-go-rith-um) is a procedure or formula for solving a problem. The word derives from the name of the mathematician, Mohammed ibn-Musa al-Khwarizmi, who was part of the royal court in Baghdad and who lived from about 780 to 850. A computer program can be viewed as an elaborate algorithm”.

(http//searchvb.techtarget.com/sDefinition/0,,sid8_gci11545,00.html)

Webmaster and programmers can write keywords and phrases etc that search engines look for when people do searches. Source codes (sometimes called object codes) and the use of Microsoft® smart tags are other ways to get a website in the top ten on the hit list.

“Microsofts Smart Tags were a proposed feature of Windows XP that would allow Microsoft and its partners to insert their own links into any Web page viewed through its Internet Explorer browser. These links are similar to traditional hyperlinks, but more complex and interactive when the cursor hovers over a Smart Tagged word, a drop-down list appears with a selection of links related to the word”.

(http//searchwin000.techtarget.com/sDefinition/0,,sid1_gci75518,00.html)

“The object code file contains a sequence of instructions that the processor can understand but that is difficult for a human to read or modify”.

(http//searchwebservices.techtarget.com/sDefinition/0,,sid6_gci100,00.html)

If you were to do a search on Google using the keyword ‘computers’ it brings Dell up in second position and HP does not appear in the top forty. Yahoo.com brings Dell up in seventh position with HP in ninth and AltaVista.com brings Dell up in second place with HP nowhere in sight. So you can see, by ensuring that you have the search engine key words/phrases in your source code the algorithm will pick it up and place your company in the top ten search results.

Source code taken from Dell’s website

TITLEDell - EMEA Home Page/TITLE

META NAME=KEYWORDS CONTENT=Custom, Configuration, PCs, Laptops, Portables, Computer, Notebook, Hardware, Build, Value, Technology, Servers, Dell, Online, Order

Source code taken from HP website

titleWelcome to HP United Kingdom/title

meta name=Keywords content=hp, hewlett-packard, compaq, driver, printer, scanner, pc, software, monitor, server, laserjet, deskjet, officejet, scanjet, vectra, pavilion, omnibook, jornada, presario, evo, prosignia, deskpro, armada, ipaq

It is only Dell’s site that includes the word ‘computer’ under its keywords. HP fail to target the more uneducated user of computers, only by knowing a model name would HP be on the same page of results as Dell when searching for a computer on the Internet.

The positions on the search result for ‘computers’ are excellent for Dell, however Dell does not limit its online marketing strategy to search engines. Another online marketing strategy they use is a banner exchange affiliate program for their web hosting services. Dell’s customers get monetary benefits by placing advertising banners on their own sites if a click-through results in a sale, the affiliate gets a reward.

“Depending on how its used, a banner is either a graphic image that announces the name or identity of a site and often is spread across the width of the web page or is an advertising image”.

(http//searchwebservices.techtarget.com/sDefinition/0,,sid6_gci1165,00.html)

Because of the continual advancements in search engine development the search engines used by Dell and HP require continual attention.

XML (Extensible Markup Language) & HTML (Hypertext Markup Language)

For information to be shared on the web, intranets and elsewhere a common creative information format must be utilized. This format is called XML. Once computer makers agree on a standard or a common way to describe the information about a computer product they would then describe this information format with XML. This then enables users to send an intelligent agent (a program) to each manufacturer’s website, groups, individuals and companies that want to share information in a consistent way. XML, recommended by the World Wide Web Consortium (WC) is very similar to today’s language of web pages HTML. HTML contains markup symbols which describe the contents of a web page or file. The downside is that HTML describes the contents only in terms of how it is to be displayed, how it should look when printed and how it can be interacted with.

Once a potential customer accesses the website, ease of use becomes a major factor. Too many ‘clicks’ to too many pages could deter people from purchasing. In this regard, Dell has an advantage in that once you have chosen the model you want, you then have only one page to visit where you can configure to your requirements. The HP website has substantial listings of pre-configured models for you to choose from and if you want to configure to your specifications then you require an additional software program (Adobe® Acrobat® Reader®. Adobe® Acrobat® Reader®) which is available as a free download to view your options, something which can be more of a deterrent than an ease of use interface. Once a decision has been made on the product, the purchasing process on-line becomes the next logical step.

EDI (Electronic Data Interchange)

An EDI message contains data elements such as a price, model number etc and this string is called a data element. One or more of these data elements, together with a header or trailer, are called a transaction set which in EDI language is called a message. This message would usually be construed as something equivalent to a business document. This means that when two parties exchange these EDI’s we would refer to it as trading partners.

“The main benefit of computerized transaction processing is increased administrative efficiency”.

(E. G. C. Collins & M. A. Devanna, 14 175)

The Internet is a powerful customer service tool because companies can use it to provide 4/7 product and service information and develop customer relationships all at relatively low cost. For Dell and HP this allows customers to browse products, configure to their liking and then pay on-line. However Kalakota and Whinston (16) see the Internet as a threat, particularly to brands, making brands weaker than before. Hagel & Armstrong (17) argue that virtual community members focus less on the brand and more on the product and service features. If this is the case, then Dell has focused on the latter aspect in terms of services they offer.

Value

The information received by a customer on-line depends mainly on how the Internet/website responds. The Internet allows customer communication in two ways firstly, the communication depends on customer choice and secondly with potential for collective customer action. But it wasn’t always like that.

One �to � many communications





(Hoffman and Novak, 16)

The above illustration demonstrates that the firm (F) can communicate to the customers (c) only. No interaction between the customer and the firm is possible. A good example of this would be TV, radio, billboards etc.

Many-to-many Communication



(Hoffman and Novak, 16)

This illustration employs the technology of the medium (Internet) to allow communications both ways. Both the medium and customer become senders and receivers. These simple models show how communication advancements have addressed the potential for conversation and intimacy.

Timmers (1) lists the key features of the Internet 4/7 availability, ubiquity, global yet local, digitization, multimedia, interactivity, one�to�one communication, network effects and externalities, and information integration.

The value of being able to conduct business on a one�to�one basis becomes immeasurable to all who conduct business via the Internet. These values are forever changing traditional marketing by providing segmentation information, a targeting instrument, a source of market research while also augmenting the areas of traditional marketing promotion; distribution; product; and price.

Both Dell and HP offer all of the above benefits associated with the Internet however. One-to-one communication with providers is the key and it is a great motivator when a successful transaction is carried out. A person’s self esteem can be raised and the ‘feel good’ factor kicks in, this in itself produces customer loyalty. It would only be also fair to say that personal experience with both companies/websites would provide the answer to whom does it better.

Implementation

There are many ways of connecting to the Internet. This diagram illustrates a few but not all methods however, the more time and effort invested in research to determine the more reliable and secure media is paramount.

The stages of e-Business usually have to start with two questions

1. What business processes touch the customers?

. How can we improve those customers facing processes with web technology?

The first mode of attack for implementing an e-Business is the development of a simple but effective website. Secondly, enable the website to facilitate transactions, if people cannot complete the whole process in one go they would probably go to a website which is enabled to do so. Thirdly, streamline the internal business operations, this will allow the processing of the web transaction to be handled more efficiently. Finally, personalize the website to build loyalty and community. However these four start-up points are there for you to create a presence and further requirements are needed to ensure success. Identifying potential partners with whom you can implement a business process must also be achieved remembering that one of the major draw backs with websites can be access, this could be due to over subscription to the Internet Service Provider (ISP) resulting in heavy traffic or the technology used by the website being antiquated, careful selection of the providers and equipment is crucial. Having the state�of�the�art hardware and software is high on the list of importance because this is the backbone of you company, should it fail then the business fails. The interface allowing for transactions, viewing, and printing has to be compatible with the operating systems in use within the general public, failing to allow someone to conduct e-Business defeats the object. Having an understand of how the Internet works is beneficial and by using this knowledge you have to determine the messaging and transport requirements as these could dictate or influence your requirements. The Internet is becoming more and more accessible and requires a secure environment, hence when using the on�line transactions facility security is of paramount importance to ensure that bank or credit card details sent over the Internet are safe from interception and malicious use. Levels of security are flexible because of different partners and business processes however a minimum of 18 � bit encryption is recommended.

“Encryption is the conversion of data into a form called a ciphertext that cannot be easily understood by unauthorized people”.

(http//searchsecurity.techtarget.com/sDefinition/0,,sid14_gci106,00.html)

The experience gathered from a pilot-planning phase will increase the confidence and reduce risk in the implementation. Integration and interdependence with other departments within the company is required while success in converting a prospect to a potential buyer still requires efforts from a sales force. Integration of Internet marketing with offline marketing efforts and business processes will result in a competitive advantage in a crowded market of similar offerings.

Conclusion

Internet marketing is evolving into the next phase of a mix of direct selling and influencing one-on-one via a broad platform approach. New low cost marketing techniques enable personalized communications with consumers, however, it also enable consumers to play a more proactive role as the consumer can now solicit information, share information in communities, specify their products and even propose prices. This move of power to the consumer can be seen on the Dell and HP websites radically changing the nature of marketing.

Dell and HP have successfully captured the attention of the computer communities and have very successful websites. The more rewarding of the websites has to be Dell’s because of the ease of use and no requirement for additional software. Dell has successfully understood the core market principles and defined the character of their marketing strategy. These principles carry forward the actual implementation of various efforts and ensure a linkage back to their initial beliefs. Finally, a key competitive element is recognizing that Internet marketing is not a standalone activity and should be integrated within the existing processes and Information Technology systems.

Bibliography

Algorithm, (http//searchvb.techtarget.com/sDefinition/0,,sid8_gci11545,00.html)

Banner, (http//searchwebservices.techtarget.com/sDefinition/0,,sid6_gci1165,00.html)

Collins, Eliza G. C. and Devanna, Mary Ann (14), The New Portable MBA, John Wiley & Sons, Inc, New York

Dell’s source code, available at (http//www.dell.co.uk), Tool bar�view�source

Encryption (http//searchsecurity.techtarget.com/sDefinition/0,,sid14_gci106,00.html

Hagel, John and Armstrong, Arthur G. (17), Net Gain, Boston, Harvard Business School Press

Hoffman, Donna L. and Novak, Thomas P. (15), Project 000 Research Program on Marketing in Computer � Mediated Environments, Working Paper No.1 (Revised July 11, 15)

HP’s source code, available at (http//www.hp.co.uk), Tool bar�view�source

Jeffrey F. Rayport & Bernard J. Jaworski (001), e-Commerce, McGraw-Hill/Irwin, New York, NY 1000.

Kalakota, Ravi and Whinston, Andrew (16), Frontiers of Electronic commerce, Addison-Wesley, Reading, England.

Schwartz, Evans I. (1), Digital Darwinism, Broadway Books, New York, NY 1006.

Seybold, Patricia B. (18), customers.com, Times Books, New York.

Smart Tags (http//searchwin000.techtarget.com/sDefinition/0,,sid1_gci75518,00.html)

Source Code (http//whatis.techtarget.com/definition/0,88,sid_gci100,00.html)

Timmers, Paul (1), Electronic Commerce, John Wiley and Sons Ltd, Chichester, England.

Mind that the sample papers like E-BusinessAC omparison of the Dell and Compaq Websites presented are to be used for review only. In order to warn you and eliminate any plagiarism writing intentions, it is highly recommended not to use the essays in class. In cases you experience difficulties with essay writing in class and for in class use, order original papers with our expert writers. Cheap custom papers can be written from scratch for each customer that entrusts his or her academic success to our writing team. Order your unique assignment from the best custom writing services cheap and fast!

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Strategic HRM in TCL

The 4th Largest Electronic Co. in China

TCL Corporation is a comprehensive, large-scale state- owned enterprise, established in 181. In. years, TCL has grown from a small audio cassette factory to an enterprise with annual sales in excess of RMB 0 billion. TCL is well known in China and abroad and has developed in many areas such as multimedia electronics, home electronics appliances, telecommunication equipment, information components, and electronics components. Moreover, TCL has undergone a period of substantial progress, and is one of the fastest-growing major industry manufactures, having racked up a compound annual growth rate of 47 % in the past decade. Today, it leads in all the four key industries. As a whole, TCL is ranked fourth in a rating China¡¦s 100 prestigious Electronics & IT enterprises and TCL brand value in 00 reached RMB18.76 billion. In 00, the TCL Group had total sales of RMB 1.billion and export revenues came to US $1.16 billion. TCL also generated a profit of RMB 1.5 billion in 00, and paid RMB1. billion in taxes.




TCL has formed its own core market concept and management mechanism by initiating new market initiatives, such as ¡§well-planned market promotion¡¨, ¡§hard-working¡¨, ¡§thousand-shop project¡¨, and ¡§service-based marketing¡¨. Through 10-year¡¦s non-stop efforts and taking the leading position in the market, TCL with 10000 professional distribution staff- who have established an extensive nationwide sales and distribution network with a computerization progress that reaches across the whole country incorporating over 0 branches, and has set up overseas sales offices or business representative offices over 10 countries. TCL is currently expanding it¡¦s brand colour TV operations in Vietnam , India and Germany and this speeds up exploration of overseas market and consolidates its corporate development,. TCL is extending his presence in multimedia TV, telecommunication , information and electric components fields. From 16, TCL successively acquired Hong Kong Luk¡¦s Enterprise in the colour television project, Henan Meile Electronics Inc, Mongolia Caihong TV Co., WuXi Yonggu TV Co., and Zhongshan Suohua air-conditioner factory which further developed and expanded TCL product scale. The objective of TCL is to become a world-class enterprise in the context of a global economy in future 10 years.

TCL corporate philosophy is to ¡§provide value for customers, opportunities for employees and benefits for society¡¨, and the enterprise principles are ¡§dedication, sincerity, teamwork, and innovation¡¨. With ¡§developing the best product, providing the best service and creating the best brand name¡¨ as the company¡¦s competition strategy, 40000 TCL people will well position for ¡§innovation & Technology¡¨ and persevere in constructing and creating management system.

How TCL grew into a big corporation from a small unit? This did not happen easily. Looking into its history and its leader, we can see its success have been woven with lots of strategic thoughts and practice. I can say that TCL is a good example to apply HRM well in reality.

What is HRM?

HRM started from 160 and from 170s and 180s, it became increasingly apparent. While UK and US¡¥s industry were failing to compete effectively at an international level, Japanese manufacturers started to penetrate the market. HRM started to cause more and more concern in the worldwide sense. Let¡¦s see how Human resource management (HRM)¡¦s definition. It is described by Beret Al (184)

Human resource management involves all management decisions and actions that affect the relationship between the organization and employees-its human resources.

A further definition is provided by Pettigrew and Whipp (11) who suggest that

HRM relates to the total set of knowledge, skills and attitudes that firms need to compete. It involves concern for and action in the management of people, including selection, training and development, employee relations and compensation. Such actions may be bound together by the creation of an HRM philosophy.

The definition was divided into by Story (187), one is ¡§hard¡¨, and another is called ¡§soft¡¨. Let¡¦s see any difference between them. It will help us understand HRM more.

The ¡§hard¡¨ version emphasized the ¡§quantitative, calculative and business strategic aspects of managing the head count resource in as ¡§natural¡¨ a way as for any other economic factor¡¨. Thus, employees are treated as just another part of the input-output equation. Hard HRM strategies are concerned with improving employee utilization (the cost effective approach) and getting them to accept that their interests coincide with those of the organization (the unitary approach). Re-sourcing strategies and practices will aim to recruit and develop employees who ¡§fit¡¨ the organization¡¦s culture. A hard HRM industrial relations strategy will develop direct links with individuals and groups of workers, and may bypass the trade unions and their representatives. In this extreme version, hard HRM will deliberately aim to marginalize trade unions (or do without them altogether). Employees will be involved in the improvement of quality and productivity, but are unlikely to participate in business decision making. This ¡§hard¡¨ version therefore stresses the management aspect of HRM.

The ¡§soft¡¨ version emphasizes communication, motivation and leader-ship. It is concerned with developing what Handy (18) call a ¡§culture of consent¡¨ and recognizes that employees cannot be treated just like any of the other resources because, unlike them, people feel and react. There is more emphasis on strategies for gaining commitment by informing employees about the company¡¦s mission, values, plan and trading conditions, involving them in how work should be organized, and grouping them in self-managing teams, A pluralist view is taken which recognizes that the needs of employees will not always coincide with those of the organization, and care is taken to balance the respective needs, so far as this possible. If there are unions, it is recognized that they have a part to play in representing the collective interests of employees, but the company maintains it s right to communicate directly to individuals.

The ¡§soft¡¨ HRM is broadly accepted and practice. And this led to a ¡§map of HRM territory¡¨, the core of which Beer et al. refer to as the ¡§four C¡¦s¡¨

„X Competence of employees

„X Commitment of employees

„X Congruence between the goals of employees and those of the organization.

„X Cost effectiveness of HRM practices.

A summary of these factors gives a good flavour of what this approach entails.

„X High commitment means that employees will be motivated to ¡§hear, understand, and respond¡¨ to management¡¦s communications relating to the organization of work. The resulting mutual trust enables managements message to be more believable to employees and to enable management to be responsive to employee¡¦s legitimate concerns as stakeholders¡¨ (Beer et al. 1846)

„X High competence creates a positive attitude towards learning and development and , thereby, gives employees the ¡§versatility in skills and the perspective to take one new roles and jobs as needed¡¨ (p.6)

„X Cost effectiveness ¡§means that the organization¡¦s human resource costs-wages, benefits and indirect costs such as strikes, turnover, and grievances have been kept equal or less than competitors¡¨¡K only a continual process of mutual influence about the realities of the business and the needs of employees can bring about this outcome¡¨(p.6)

„X Higher congruence is a reflection of polices and practices which bring about a higher coincidence of interests among management, shareholders and workers¡¨ (p.6) a situation encouraged by forms of employee influence which, in turn, reduce adversarial relations.

We should not overlook the philosophy of the HRM .Lets see how the influential Harvard School, as represented by Beer and Spector (185), express its philosophy

We believe that a set of basic assumptions can be identified that underlie the policies that we have over served to be part of the HRM transformation. The new assumptions are

Proactive system-wide interventions, with emphasis on fit, linking HRM with strategic planning and cultural change;

„� People are social capital capable of development;

„� Coincidence of interest between stakeholders can be developed;

„� Power equalization is sought for trust and collaboration;

„� Open channels of communication to build trust and commitment

„� Goal orientation; Participation and informed choice

Upon this philosophy, they treat employees as valued assets, emphasize on commitment rather than on compliance and value strategy and culture.

The aim of HRM will let us know better how to use HRM properly in an organization. The aim of HRM is

o To enable management to achieve organization objectives through its workforce

o To utilize people to their full capacity and potential;

o To foster commitment from individuals to the success of the company through a quality orientation in their performance and that of the whole organization(Guest 187);

o To integrate human resource policies with business plans and reinforce an appropriate culture or , as necessary, reshape an inappropriate culture;

o To develop a coherent set of personnel and employment policies which jointly reinforce the organization¡¦s strategies for matching resources to business needs and improving performance;

o To establish an environment in which the latent creativity and energy of employees will be unleashed;

o To create conditions in which innovation, team working and total quality can flourish.

o To encourage willingness to operate flexibly in the interests of the adaptive organization and the pursuit of excellence.

There is the nature of the linkage between HRM and business strategy . Only these two ¡¥s integration will have the deep effect in a big corporation. The following formulation will help us to understand it much thoroughly

External Environment & Internal Environment

Strategic Formulation



The organization¡¦s vision, mission and values convey to employees answers to questions such as Where are we going? Why are we going there? And how will we get there? The answers to these questions are of major importance when managing human resources. Consequently, the HR leader and staff need to be involved in the creation, maintenance and revision of the organizational vision, mission, values and general strategy. HR professionals help ensure that other managers behave in ways that are consistent with the corporate vision, mission and values. They also can facilitate their inclusion in the in definition and articulation of the strategic business issues and objectives

TCL is the example of practising the soft model HRM and they know that it is easy to say to produce the first-class world products but in reality there are so many strategies and so much various effort have to put it to materialize the goal - just as we build up a building not only with the blueprint and it needs the concrete, water, bricks ... In order to reach the goal ,the chairman MR. Li led the delegation several times to Japan, America , Europe many countries to gain others countries experience and the strategies . TCL consulted the foreign consultancy companies and experts to diagnose their company. Soon after they have got the ideas, they formed the group of experts and professors of all over the country to study how to put strategic HRM into practice and let it align with their objectives, The following strategies are part of TCL¡¦ s practice

To Build Employee Capabilities,

Competency Identification and Development

TCL recognizes the importance of developing employee competence in support of its values and the achievement of its strategies. HR has facilitated the development of a competency method for TCL top leadership which is fully supported by the senior management team and is actively used in recruitment, selection, development and performance. They set a booth in the human resource market in Guangzhou to recruit the staff according to what they need such as the graduates from university, excellent engineers from north and overseas MBA students with the new ideas and new styles. They put them in the training course for three month and let them understand the company¡¦s strategy and the process of procedures after they have been accepted. They set up an activity called ¡§To be TCL people¡¨ and let the employees feel proud of working in TCL.

TCL believes that participation decision-making is a crucial ingredient in the process of facilitating ¡§ownership¡¨ among employees provides the company with a potential source of competitive advantage and heightens the quality of decision-making. TCL gives its employee-owners significant information about the ongoing financial condition of the business .They published they own newspaper in which were financial report, latest news and the development of the company.

To Build Employee Commitment,

The vision for Corporate Community

The leader of TCL often uses the Chinese old saying that the water can carry the boat but it also can capsize the boat. He refers the water is the employees and the boat is the company. So the quality of the employees is very crucial to the success of the company. To build up the employee¡¦s loyalty and commitment to the company is the must way to retain the quality of the company. Whether HR functions well or not can be shown here. Their newspaper has one column especially for the feedback from the employees and the company encourages the free speech and the leader has a direct hot-line for the employees once a week. TCL¡¦s core values are

Making a meaningful contribution to our customers

Cultivating community, participation and people development

Creating economic value for investors and employee-owners

Responding to chance through design and innovation

Living with integrity and respecting the environment



Most of the employees are well educated and very talented and they have the strong competitive competence. It is a big issue how to let these elites to settle down in TCL to create value. To solve this problem, the TCL leaders have had several discussion meetings and set of the standards to retain the elite to serve the company¡¦s goal. TCL has built up lines of buildings and offered the new comers a set of apartment, an attractive remuneration, and practice the gain-sharing bonuses scheme giving the company share according to the different position and the years they are serving in the company. If the new comer comes from the North, he/she will be allowed their family come to live together in the same year. And these did not always happen in the big cities in china at that time because there are limit quotas to let other provinces people to enter the different city.

TCL have used their economic power to influence the government officers to uplift the limit for them and overcome this problem as to make the staff feel much secured, from here we can see that the top managers in TCL treated employees as a great value as TCL believes that every effort they have made will help to increase the sense of ownership among employees.

For TCL, these core values lead ineluctably to the conclusion that employee¡¦s ownership is crucial to the success of the firm. Employee ownership, in turn, requires significant levels of employee participation. Within this context, TCL has developed a management style and structure that excels at building employee-owner commitment and cooperation. And in treating the employees with respect, dignity and as a value resource. They use TCL uniform strengthen the employees¡¦ sense of belonging.

Improving the Professional Capability of HR

Fundamentals of HR infrastructure

TCL has also done a good job of deploying ¡§HR fundamentals¡¨ to employees. For example when recruiting, selecting and promoting employees, they looks for technical as well as non technological skills - the ability to work in teams, business acumen, initiative, leadership and conflict resolution skills. They take the external ability into consideration because they believe that it would be difficult to fit into the culture at TCL without those attributes.

To facilitate the selection process, TCL has developed a competency-based selection process based on 1) determining competencies necessary for success in a position, ) producing interview questions focusing on those competences, ) conducting behaviourally-based interviews, 4) evaluating candidate response and 5) making an integrated hiring decision. New employees are selected by the people from HR and from the area for which the candidate is being interviewed. Once a hiring decision has been made, a New Employee Orientation program and a series of related tools help acculturate new employees to TCL¡¦s mission, vision and values and integrate them into TCL¡¦s organization.

Conclusions

Through the practice of Strategic HRM in TCL, they have achieved the position of the 4th Largest electronic Co. in China. We can tell from the above analysis that TCL has successfully deployed Strategic HRM. Their way to success is the way they treat the employees as values which is totally different from the traditional working relationship in China . It has made itself famous for it¡¦s innovation in it¡¦s relationships with employees

.

Most of Chinese government owned companies¡¦ leaders have the remote relationship with the employees because they think that only keeping a solemn face can keep their dignity and authority so they promote the employees to the managers¡¦ position not depending on their competence but decided upon their good relationship with them and protect the leader¡¦s own benefits. They don¡¦t care the benefit of the company because they are promoted or not according the relationship with the top leader. This bureaucracy is a very big problem in China. Fortunately, it is gradually diminishing through the government¡¦s innovation. TCL experienced many difficulties in practising Strategic HRM during the 180s in China which was filled with the feudal hierarchical thought at that time . TCL felt confident in practicing strategic HRM. Today TCL feel very proud that their line managers have a strong education background, which is of great benefit to TCL and their staff have strong sense of belonging to TCL which creates a great value to TCL.

When asked about the critical success factors in TCL, the Chairman Mr.Wu DongSheng answered, ¡§there were three of them, one is the innovation to increase the competition of our company, the second is to populate professional education of employees and improve the employees¡¦ competence, the third is to treat them with dignity and proper remuneration and build up their sense of commitment.¡¨ From here we can see that TCL believes that its future success depends largely on the employees who serve the customers. Treating staff reasonably and involving them in the business, and they are more likely to be confident in themselves so their work will give the customers a better service. As satisfied customers will lead to a more successful and thriving business, thus completing the virtuous circle of potential business and individual success.

Through the practice of Strategic HRM, TCL has consolidated its foothold in national market and become much confident in opening up the new market in the world. In September of 00, they successfully took over Snild electronic Co.¡¦s brand in Germany and they used the Snild ¡¥s brand and some fixed assets to establish a Snild Electronic Co., This year in IFA (Berlin), they have signed the sales contract over 0 million (EURO$). With all the success, TCL believes that Strategic HRM has helped it becoming a successful international Electronic CO. and they hope that more and more countries use their products and their service. Strategic HRM is the proof of TCL¡¥s success.

Recommendations

Of course, no matter how nicely HR functions well in TCL. There are still some improvements in TCL. One aspect should be

Feedback.

The feedback in TCL was not sufficient and should be in various ways and sources 1) e.g. supervisors, direct reports, co-workers, customers. It can be also through ¡§informal discussions and surveys, aptitude tests, and performance appraisals¡¨ . ) Further they should have the questionnaires boxes set in every department which encourages and help the open speech. ) Setting up a department to specially deal with the feedback is an important step.



The reason is because TCL only uses the general manager¡¦s hotline once a week. Obviously it is not enough to solve the problem in the company in such big scale. The feedback is as a mirror to a company and it is too important to ignore. As for the general manager is always busy visiting different countries and different regions and setting up the general manager¡¦s sole hotline sounds very good but actually it is not practical. Especially in China some times the line managers can be very dominant and they will abuse their power too much which silences the employees and influence the top managers know the true feelings of the employees. There are no clear rules to monitor and discipline the line managers. This is the deterrent for the development of the company. Setting up proper feedback and monitoring system will facilitate the working relationship and create a healthy communicative atmosphere, which will improve the employee¡¦s loyalty and commitment.

Employee¡¦s improvements.

In order to sustain and improve the employees¡¦ and line managers¡¦ skill and knowledge, a Personal Development Plan (helped with a coach) will be useful. Six Items are addressed as follows

„� Development areas (What do I need to develop?)

„� Development activities (What will I do?)

„� Support (Who will help me?)

„� Progress and review (When and how will I check my progress?),

„� Application (How will my development impact my job?),

„� Measures (How do I measure my progress?)

This method will help enhance the whole employees¡¦ level and form the spirit of continuous learning, therefore it will help to improve the customer¡¦s satisfaction and reach the company¡¦s goal. If a company is to place commitment at the hearts of its people strategy then there must be a fundamental change to support, reinforce, and value these activities-with reward of managers, through the provision of training to create higher skill levels within the company, and by balancing organizational demands for delivery of the ¡§hard¡¨ financial results with the delivery of the ¡§soft¡¨ people aspects.



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moomin

We are ready to represent the best custom paper writing assistance that can cope with any task like moomin even at the eleventh hour. The matter is that we posses the greatest base of expert writers. Our staff of freelance writers includes approximately 300 experienced writers are at your disposal all year round. They are striving to provide the best ever services to the most desperate students that have already lost the hope for academic success. We offer the range of the most widely required, however, not recommended for college use papers. It is advisable to use our examples like moomin in learning at public-education level. Get prepared and be smart with our best essay samples cheap and fast! Get in touch and we will write excellent custom coursework or essay especially for you.

It was once said by Henry Moore that he ‘combined in his personality the best qualities of the entire human being with those of the creative man of imaginative intelligence’, and that we could therefore find no better ambassador for the human race. Perhaps it’s the humanity of Moore’s work that makes it reachable to such a wide audience.

His studies at the Leeds College of art which he enrolled in 11 and the Royal college of art in London allowed him to pursue more ambitious projects. Visiting Sir Michael’s Sadler’s collection in Leeds, the young Moore saw works by Paul C�zanne, Paul Gauguin, Vincent Van Gogh and Pablo Piccasso juxtaposed with collection of ancient and tribal art.



In 1 Henry Moore developed his interest in direct carving and was influenced by Eric Gill, Jacob Epstein and Henri Gaudier-Brzaska




Michelangelo was also a favourite sculptor of Moore’s ever since he heard a story about him in Sunday School at a young age.



You can see the influence of African art style in such works as Mask which was made in 17. This would become the type of artwork that would remain constant throughout his life.

The strong angled planes and compact strength of the marble Dog.

As the slaves created by Michelangelo struggle to free themselves from the marble blocks in which they were imprisoned, so Moore’s Two heads appear to be forcing their way out of their block, this sculpture provides an example of his lifelong interest in the power and vitality evoked by forms that seem to press outwards from the inside.



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Finance

We are ready to represent the best custom paper writing assistance that can cope with any task like Finance even at the eleventh hour. The matter is that we posses the greatest base of expert writers. Our staff of freelance writers includes approximately 300 experienced writers are at your disposal all year round. They are striving to provide the best ever services to the most desperate students that have already lost the hope for academic success. We offer the range of the most widely required, however, not recommended for college use papers. It is advisable to use our examples like Finance in learning at public-education level. Get prepared and be smart with our best essay samples cheap and fast! Get in touch and we will write excellent custom coursework or essay especially for you.

Finance

Accounting is the information system that measures business activities, processes that information into reports, and communicates the results to decision makers. Accounting is often called the language of business(Horngren, 1). Within the language of business ethical behaviors are and should be monitored. The Financial Accounting Standards Board (FASB) monitors the accounting professionals. These accounting professionals hold positions such as the American Institute of Certified Public Accountants (AICPA), Institute of Management Accountant (IMA), Certified Public Accountants, and Certified Management Accountants. The Values added Rules and values in ethical decision making article discusses four steps to ethical decision making of which will be discussed in its entirety later on in the paper. The article demonstrates through the process of ethical accounting rules this could help the employee and the organization. In the event that it does not help the employee, Verschoor suggest resigning from the company.

Ethics is the moral standard that guides professional decisions. Some of the problems that companies face are employees that do not follow set guidelines that have been incorporated in the company. In addition to enforcing ethics there are four steps that companies should follow to reinforce company ethics.

· Identify the facts and the issues




1. Who will be affected by (who are the stakeholders of) my decisions?

. What will be the short and the long-term consequences of possible courses of action?

· Identify applicable values

1. How possible courses of action impact potential stakeholders?

. What considerations should I have with regard to

· The rights of stakeholders

· Justice among stake holders

· The short and long-term balance of good among stakeholders

· Stakeholders to whom I am justifiably partial?

· My gut feeling about what is the right thing?

· What I think those whom I respect for their virtue would judge to be the right thing

· Seek Help if needed

1. Which course of action might keep me awake at night

. Can my supervisor or the Human Resources department provide guidance

· Reach the best decision based on the available information

1. Is my decision legal and within the organization policy

. Do organizational values and my personal values support my decision? (Verschoor, 000)

I am the accounting payroll clerk for my job and there is also peer that handles the expenses part of accounting of which is scrutinized very carefully. The accounting department has to handle all matters as fragile as possible because none of the engineers are on site. Therefore we have to check and then recheck and then check again to make sure all documentations are correct. We exercise the four above mentioned steps primarily to make sure all monies are being distributed properly. I believe this policy should be updated, reviewed every six months so that no fraudulency will never slip through the cracks. For instance let’s take the submitting of a time sheet, in order for the employee to get their proper pay per every two weeks, they have to list the hours worked, the job number for the hours worked the project number that is attached to the job number along with their signature, the clients signature and the company. By doing this it will ensure that there is no fraudulent timesheets being paid. Although, there was one employee caught behaving unethically. He turned the same timesheet that he was paid for two months prior but just changed the date, but because I keep record of all time sheets I was able to identify the duplicate timesheet immediately. Fortunately he was not awarded the money because of the misappropriate behavior and the company was saved from theft.

Although the above mention ethical steps are appropriate for companies to incorporate some employees will still behave unethically. Basically employees will ultimately do what the hearts desire, I am sure some companies are more lenient than others when it involves ethics. On the contrary when it comes to behaving unethically in the area in accounting I believe companies should be very strict; because proper accounting coupled with following company ethics is the adhesive that helps companies stay in business. Accounting ethics are very important, not only will it save the company money but also the employee’s jobs.

References

Gitman, L. J., Horngren, C. T., Harrison, W. T. Jr., & Bamber, L. S. (00). Financial

analysis for managers (Vol. I). Boston Pearson Custom Publishing.

Verschoor, Curtis C (000) Values added Rules and values in ethical decision making. Montvale Institute of Management Accountants



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An Experience in my Life

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My parents got divorced when I was in elventh grade. My brothers were fourteen and eleven and I was sixteen. Even though the mess ended two years ago, it was long before then that I began. On the day of my fourteenth birthday, my parents announced their divorce. They sat us all in the family room and said we needed to talk. I had a million things running through my head, since two days before this my mom announced she had breast cancer. Was she going to die? Have surgery? Or were we just going to get in trouble for not cleaning our rooms? Whatever it was was important because my brothers were called home from their friend’s houses. As I sat on the chair waiting for my brothers, I could hear my parents whispering in the kitchen, until Tommy and Nicholas came storming through the door mad about their interrupted playtime. The boys, Johnny being only twelve and Nicholas only nine sat in front of the television and turned on cartoons. My dad quickly turned it off and the boys came and sat by me on the chair. My parents, on separate couches, began to say something but I could tell they were lacking the words to say it. After a few incomplete sentences, my parents began to argue and my dad asked if we wanted to go to McDonalds. We all confused but excitedly, piled into the van and my mom left for work. We pulled out of our sub and quickly into the church across the street. The parking lot was completely empty and my dad pulled into a spot somewhere in the middle. He pulled a large manila envelope out from his briefcase and simply said that him and my mom were getting a divorce. Tommy immediately started to cry, and we drove back home without any McDonalds.

At home, that day was not the same. I think Nicholas was too little to understand,

and I didn’t really care. My parents have fought for almost all of my life and it really did not mean anything to me yet. Tommy on the other hand was miserable. He knew what

the word divorce meant, and he did not like it in the least. Mom and dad not living together, switching houses every week and a lot more arguing. He took it the hardest out of all of us, but I have to say that the two years following were the hardest years of my life. My parents, without a reasonable explanation, still lived together. My mom eventually moved her bedroom to the den and it stayed that way until September of 001 when the divorce was finalized and we moved out.




Even though we only moved a mile and a half away, at least it was next door. The custody arrangement required that we switch houses every Friday. At first I thought it was cool, because just like every other family in Shelby Township, ours was divorced too. However now I have realized that it is a huge pain to move my things back and forth from house to house every weekend. Even though I hated moving I love where we moved and still do. I am the happiest now than I have been in the past four years. Not because of my living situation, but because of my boyfriend of two years that lives across the street from me, and all of my close friends. Neither of my houses, I consider, a loving environment and I know now that as soon as I walk out the door I am in one. My friends and boyfriend support all the time and the love me because they want to, not because they have to.

The love from my boyfriend Dan and my friends has kept me going for the last couple years. For these reasons my life has been forever changed. I hope it continues to stay this way for a long time to come and maybe even get better. This has been an event to remember for a lifetime, because of the great learning experience it has been.



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english essay for the scrlet letter

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Kyle Peet

Essay Test

Symbols are used in many works of literature in the book, the scarlet letter; there are many symbols that are used in connections with themes of the novel. The author Nathaniel Hawthorne knows how to connect these symbols to the themes very well.

The author connects theese themes to the novel in many ways. There are few major themes in the novel such as, sin, guilt, love, and revenge. He connects e symbols to the themes of the novel in more than one way. He makes it easy for the reader to relate the themes to the novel. He also makes it easy to understand the meanings of the symbols that he uses to relate to the themes. He directs our thinking to the themes when we think of the symbols and he does this very well.




Two symbols in the novel are the forest, and pearl. These symbols can relate to the themes of the novel in many ways.The orest relates to a few themes of the book,such as sin,love,and revenge. It relates to sin in that it is a place were sin takes place,it relates to love in that it is the place were hester conveyed her love to dimesdale, and it also relates to revenge in that it is the place were final revnge was sought in hetres opinion, on chillingworht becausenow she could finally get away. The other symbol , is pearl . pearl is the basis for all of the themes in the novel ,she relates to them all . pearl relates to the theme of sin ,wich is one of the main themes in the novel, she does this by being conceived wich is against the law so it is sin . she relates to guilt in that dimesdale is feelsguilt for seven years from what he has done. She also relates to love in that it is love wich brought her mother and father together. And in a sense she relates to revenge in that hester sought revenge for her husband leaving her,but also it is a relation ot chillingworth seeking revenge on who ever created pearl with hester.

The uses and porposes of the first symbol are not very simple. The forest is a very complexed place,it is a ceneter for witchcraft and hatered it symbolizez hate and satan. The forest is not a place for play or joy. But the forest is the place were hester and dimesdale plan their escape . this is what makes it a nice place. It was said that pearl was comfortable in the forest . pearl was a creation o fsin so the fact that she is comfortable in the forest is not suprising. It is said thaty the forest is a horrible place but it is also a place were happiness can be achieved.

The other symbol is Pearl, she has many purposes in this novel. She is the basis for all that is good , and all that is bad int his novel. Pearl was conceived in sin but at the same time conceived in love, that love being hester and dimesdale. She also symbolizes al that is good in hesters life. She does this in being her daughter and always being there. Pearl is a rebellious child she is rebellious because her mother is also a rebel in this perfect puritan society that frowns apon being imperfect in a puritan mind. Pearl represents what is good and what is bad she is the main symbol in the novel because she is connested to all of themes in many ways this makes her unique . she is the main symbol for so much and the novel would not be the same if theses connections wree not true.

In every novel ,or story there are many symbols used. The only true proper meanings of these symbols are brought out in the writing of a good novel; Hawthorne brought out the true meanings of the symbols in this novel and connected them to the themes in a very articulate way. He is a truly amazing author, and couldn’t have written a better book.



Mind that the sample papers like english essay for the scrlet letter presented are to be used for review only. In order to warn you and eliminate any plagiarism writing intentions, it is highly recommended not to use the essays in class. In cases you experience difficulties with essay writing in class and for in class use, order original papers with our expert writers. Cheap custom papers can be written from scratch for each customer that entrusts his or her academic success to our writing team. Order your unique assignment from the best custom writing services cheap and fast!