We are ready to represent the best custom paper writing assistance that can cope with any task like The Life and Times of Miguel de Cervantes even at the eleventh hour. The matter is that we posses the greatest base of expert writers. Our staff of freelance writers includes approximately 300 experienced writers are at your disposal all year round. They are striving to provide the best ever services to the most desperate students that have already lost the hope for academic success. We offer the range of the most widely required, however, not recommended for college use papers. It is advisable to use our examples like The Life and Times of Miguel de Cervantes in learning at public-education level. Get prepared and be smart with our best essay samples cheap and fast! Get in touch and we will write excellent custom coursework or essay especially for you.
It’s not hard to tell from where Miguel de Cervantes drew his inspiration for Don Quixote. He started innocently enough. Born in Alcala de Henares in 1547. Miguel was fathered by Roderigo,a surgeon, who despite his claims to be a nobleman was plagued by poverty and bad luck, along with a high patient fatality rate.
There is little known about his childhood, for it wasn’t recorded. The minor details of his life depend on the sources of information. However, we do know he had an informal learning experience, due to his families financial difficulties. He received over a year of advanced schooling.
The Spanish Renaissance brought uplifting spirits to everyone including Cervantes. His teacher Lopez de Hoyos published four of his poems, which brought him closer to achieving his dreams of being a poet. This debut occurred when he was a teenager and it was only the beginning for his writing and misfortunate life. While at school he was quiet the troublemaker. At an attempt to escape trouble with the law he fled into Rome.
While in Rome he studied many Italian writers before joining the army. In 1571, European Christian forces and the Turkish fleet met in the battle of Lepanto, where Cervantes despite illness, fought heroically, but suffered many wounds. One of these wounds left his left hand permanantly crippled.
After his military career ended, Miguel was traveling home to Spain, when he fell into the hands of Turkish pirates. He was enslaved and taken to Algiers, where he was held for a high ransom. Cervantes, knowing of his family’s financial state had no form of paying the ransom. He attempted four escapes, the next more daring than the last, but to no avail. In 1580, aboard a ship about to depart for Constantinople, he was freed with the money his family had raised and borrowed from locals.
During these events he had composed several second rate poems and decided to explore a less respected genre. In 1585, after his arrival in Spain and marriage to Catalina de Salazar, Miguel published a well received work of prose fiction entitled La Galatea. In 1605, in great need of money he sold a book he had been working on, for as much as he could get, a pautry sum. What he did not gain in wealth from the book, Don Quixote de la Mancha, he gained in literary fame. The first part of Don Quixote secured his position in the anals of history. The book was an instant success and to this day still inspires writers and artists. The book deals with surrearlism in the face of reality. However, he was still haunted by his family’s bad luck. He had several altercations with the law.
Now in his late fifties Miguel Cervantes was suffering from diabetes. Despite his illness he continued to write. In 161, he published a collection of short fiction entitled Novelas ejemplares. Much to his dismay the project of a sequel to Don Quixote was taking longer than
expected. In 1614, an anonymous writer published an unauthorized version of part two of Don Quixote . It was common practice to write unauthorized sequels at that time. This pseudo version of Don Quixote included insults toward Cervantes and the quality of part one. The author of this part two is unknown, but scholars theorize that is was no other than Lope de Vega, Cervantes’s rival. The appearance of this version enraged Cervantes so much it gave him the inspiration to complete his own Part Two.
Miguel wasn’t afforded the opportunity to enjoy the acclaim that came from an authentic sequel. With the completion of only one more novel, Cervantes already in bad health died in April of 1616. In the closing pages of his great work, Don Quixote Part Two, he wrote “For me alone was Don Quixote born, and I for him. He knew how to act, and I knew how to write.” This was originally conceived as a threat to the unknown author of the fictitious part two, but after his death these words took on a more significant meaning.
Miguel de Cervantes, born into a family of little wealth achieved great success in his life. A literary fame that would continue even after death. He lived a life of utter adventure. Whether it was being captured by pirates or travelling the world, Cervantes had true fullfillment. He conveyed this fullfillment to others through his great works of literary heroism. He continues to influence the lives of his readers to this day and days to come.
Mind that the sample papers like The Life and Times of Miguel de Cervantes presented are to be used for review only. In order to warn you and eliminate any plagiarism writing intentions, it is highly recommended not to use the essays in class. In cases you experience difficulties with essay writing in class and for in class use, order original papers with our expert writers. Cheap custom papers can be written from scratch for each customer that entrusts his or her academic success to our writing team. Order your unique assignment from the best custom writing services cheap and fast!
Showing posts with label example of college essay. Show all posts
Showing posts with label example of college essay. Show all posts
Wednesday, 23 January 2013
Tuesday, 22 January 2013
Journal about gZen and the Art of Motorcycle Maintenance h
We are ready to represent the best custom paper writing assistance that can cope with any task like Journal about gZen and the Art of Motorcycle Maintenance h even at the eleventh hour. The matter is that we posses the greatest base of expert writers. Our staff of freelance writers includes approximately 300 experienced writers are at your disposal all year round. They are striving to provide the best ever services to the most desperate students that have already lost the hope for academic success. We offer the range of the most widely required, however, not recommended for college use papers. It is advisable to use our examples like Journal about gZen and the Art of Motorcycle Maintenance h in learning at public-education level. Get prepared and be smart with our best essay samples cheap and fast! Get in touch and we will write excellent custom coursework or essay especially for you.
The subject of this article is creation from direct seeing. Author says we were taught imitation in school and unconsciously lost the ability to see directly. He thinks grading system of school cause it because students are supposed to think as teachers think or they lose credit, are regarded as strange. Consequently students are molded to stereotypes unconsciously. Thatf s right. I mostly agree with this point. In my case, even at this moment Ifm looking for the answer my teacher expects. The more I grew up, the more skills I acquired to deal with well. Then recalling is uncreative because just remember what was seen or told past. Itfs just going the way railed before. It seems easier. However the pressure to go gwrong wayh is great. I also know it.
In last class I wrote about the trivials. I was a little bit surprised to write more than I thought. Actually I wanted much more time. However, could I see directly? Was I creative? I narrowed down my objects and I could write much, but I wonder I only meet teacherfs expectation. I narrowed down because teacher told to do it and expected me to do it. If I just obeyed I couldnft see directly yet. Indeed it is difficult to remove the way I acquired once. So the purpose of writing coin is the first step of breaking blockage. Anyway the title contains gZenh. To understand it right is difficult for me, even though I am Japanese. I think if to see directly need kind of Zen ground (enlightenment?) ,
Mind that the sample papers like Journal about gZen and the Art of Motorcycle Maintenance h presented are to be used for review only. In order to warn you and eliminate any plagiarism writing intentions, it is highly recommended not to use the essays in class. In cases you experience difficulties with essay writing in class and for in class use, order original papers with our expert writers. Cheap custom papers can be written from scratch for each customer that entrusts his or her academic success to our writing team. Order your unique assignment from the best custom writing services cheap and fast!
The subject of this article is creation from direct seeing. Author says we were taught imitation in school and unconsciously lost the ability to see directly. He thinks grading system of school cause it because students are supposed to think as teachers think or they lose credit, are regarded as strange. Consequently students are molded to stereotypes unconsciously. Thatf s right. I mostly agree with this point. In my case, even at this moment Ifm looking for the answer my teacher expects. The more I grew up, the more skills I acquired to deal with well. Then recalling is uncreative because just remember what was seen or told past. Itfs just going the way railed before. It seems easier. However the pressure to go gwrong wayh is great. I also know it.
In last class I wrote about the trivials. I was a little bit surprised to write more than I thought. Actually I wanted much more time. However, could I see directly? Was I creative? I narrowed down my objects and I could write much, but I wonder I only meet teacherfs expectation. I narrowed down because teacher told to do it and expected me to do it. If I just obeyed I couldnft see directly yet. Indeed it is difficult to remove the way I acquired once. So the purpose of writing coin is the first step of breaking blockage. Anyway the title contains gZenh. To understand it right is difficult for me, even though I am Japanese. I think if to see directly need kind of Zen ground (enlightenment?) ,
Mind that the sample papers like Journal about gZen and the Art of Motorcycle Maintenance h presented are to be used for review only. In order to warn you and eliminate any plagiarism writing intentions, it is highly recommended not to use the essays in class. In cases you experience difficulties with essay writing in class and for in class use, order original papers with our expert writers. Cheap custom papers can be written from scratch for each customer that entrusts his or her academic success to our writing team. Order your unique assignment from the best custom writing services cheap and fast!
BRIEF ANALYSIS OF THE SNAKE RIVER PLAIN WITH EMPHASIS ON THE CRATERS OF THE MOON
We are ready to represent the best custom paper writing assistance that can cope with any task like BRIEF ANALYSIS OF THE SNAKE RIVER PLAIN WITH EMPHASIS ON THE CRATERS OF THE MOON even at the eleventh hour. The matter is that we posses the greatest base of expert writers. Our staff of freelance writers includes approximately 300 experienced writers are at your disposal all year round. They are striving to provide the best ever services to the most desperate students that have already lost the hope for academic success. We offer the range of the most widely required, however, not recommended for college use papers. It is advisable to use our examples like BRIEF ANALYSIS OF THE SNAKE RIVER PLAIN WITH EMPHASIS ON THE CRATERS OF THE MOON in learning at public-education level. Get prepared and be smart with our best essay samples cheap and fast! Get in touch and we will write excellent custom coursework or essay especially for you.
BRIEF ANALYSIS OF THE SNAKE RIVER PLAIN WITH EMPHASIS ON THE CRATERS OF THE MOON
INTRODUCTION
The Snake River Plain (SRP) is an arc that extends 400 miles from east to west across southern Idaho (Figure 1). It is 50 miles wide at its narrowest point to the east and 15 miles wide at the Yellowstone Plateau. There are many different theories for the origin of the SRP including a depression, a down warp, a graben, and a rift. The east and west portions of the SRP are uniform in topography; however, there are major structural and geophysical differences. The geological and geophysical anomalies vary from the east section of the SRP to the center section and on to the western section.
The western section of the SRP is a fault-bound basin filled by interbedded volcanic rocks and lakebed sediments of Tertiary and Quaternary age. Well-drilling has produced core samples showing 11,150 feet of alternating sediment and volcanic rocks before terminating into granite. Geologists speculate the granite could be a southern extension of the Idaho Batholith (Link and Phoenix, 14). The SRP consists mainly of basaltic lava less than 700 Ka with most of the vents east of Twin Falls in the eastern Snake River Plain. Much of the central SRP is covered by volcanics, including the Craters of the Moon National Monument. This paper will briefly describe the SRP and its topography, with the main focus concentrating on the Craters of the Moon National Monument. It will discuss the sources of the flows, types of lava extruded, stratigraphy, reoccurrence intervals, and when the next eruption is expected.
Figure 1. Picture of the Snake River Plains extending from east to west across the southern portion of Idaho (from Digital Atlas, 000).
THE SNAKE RIVER PLAIN
According to Alt and Hyndman (15), the SRP is made up of layers of rhyolite covered by a basalt crust. The eastern SRP and the western SRP are very different stratigraphically, even though they look very similar on the surface. The SRP is the track of a hot spot, a plume of magma that has worked its way to the surface through the continental plate. The initial lava erupted is rhyolite, which is very viscous and therefore leads to a violent eruption. The chemical and mineral composition of the magma changes with each eruption and thus the viscosity decreases, changing the eruption characteristics to the more effusive basaltic magma. This is why the layers are rhyolite covered by basalt. Traveling from east to west along the arc of the SRP to the western tip cinder cones and extinct rhyolite volcanoes can be seen all along the way, such as Big Southern Butte, Middle Butte, East Butte, and the Menan Buttes (Figure ).
The three buttes that can be seen when traveling west to Arco on Highway 0 are East Butte, Middle Butte, and Big Southern Butte (Link and Phoenix, 14). All three are rhyolite domes. Big Southern Butte has been dated at about 00 Ka, East Butte at about 600 Ka, and Middle Butte has not been dated because the rhyolite did not break through the basalt crust. The stratigraphy of the central and eastern portions of the SRP are Quaternary and Tertiary sediments (QTs) up to 00 feet (ft) thick, tertiary basalt (Tb) up to 1000 ft thick, quaternary basalt (Qb) and quaternary tertiary basalt up to 6000 ft thick with some thin layers of quaternary wind blown (Qw) and alluvial (Qa) deposits up to 40 ft thick (Figure ). Upon reaching the eastern end of the SRP at the Island Park and Yellowstone Park areas, the calderas become noticeable to an aware traveler. The steep climb that eventually flattens out is one indicator, and the noticeable bowl-shape of the two calderas is another. The Island Park Caldera, thought to be the largest symmetrical caldera in the world, was created by alternating eruptions of rhyolite and basalt from vents along the caldera floor. It is an elliptical collapse structure 18 to miles in diameter located in the center of a rhyolite shield. The Yellowstone plateau is underlain by Quaternary rhyolite covered by wind blown loess.
Figure . Cross-section of the Snake River Plain (from Digital Atlas, 000).
CRATERS OF THE MOON
Craters of the Moon National Monument is the product of basaltic volcanic activity dated between 15 Ka and 1 Ka that quit erupting about Ka. It is located approximately 18 miles southwest of Arco on Highway 0/6, and covers approximately 1600 square kilometers (Figure 4). It is very intriguing to look at with its aa lava (pronounced “ah-ah”), pahoehoe lava (pronounced “pah-hoy-hoy”), and lava bombs. Pahoehoe lava is a relatively smooth, ropy lava that was less viscous when extruded. This low viscosity is what gives this lava the smooth, pleated texture seen at the Craters lava field. Lava bombs come in three categories spindle bombs; ribbon bombs; and breadcrust that ranges in length from ½ inch to ft, and form as airborne blobs of molten lava cool and harden as they fall to the earth. Nearly every type of lava feature associated with basaltic volcanism can be found at Craters of the Moon. There are cinder cones, lava tubes, spatter cones, and tree molds to be seen, allowing the geologist a wide variety of volcanics to study. Lava tubes are formed when the lava flows fluidly along the ground and the outer layer cools and hardens, but the molten lava inside continues to flow, eventually draining out leaving a hollow tube or cave in its wake. The Craters of the Moon lava flows originated from the Great Rift, which is a series of north-northwest trending fractures extending 50 miles from the north margin of the eastern SRP Plain south to the Snake River (Hughes et al., 1).
Figure 4. Craters of the Moon Geologic map (modified from Digital Atlas, 000).
CONCLUSION
The SRP is an anomaly that has intrigued geologist for decades. With its complex lava flows, varied stratigraphy, and series of caldera complexes, it will keep geologists busy for decades yet to come. There is, however, an inherent danger in this area due to the possibility of future eruptions of the Yellowstone Caldera (~700 Ka recurrence interval) and the very real possibility of the Craters of the Moon erupting again in the near future (~ Ka-.5 Ka recurrence interval).
REFERENCES
Alt, D., and Hyndman, D. W., 15, Northwest Exposures A Geologic Story of the Northwest Missoula, Mountain Press Publishing Company, 44 p.
Digital Atlas, 000, available URL http//imnh.isu.edu/digitalatlas/, accessed May 8, 00.
Hughes, S. S., Smith, R. P., Hackett, W. R., and Anderson, S. R., 1, Mafic Volcanism and Environmental Geology of the Eastern Snake River Plain, Idaho, in Hughes, S. S. et al, ed., Guidebook to the Geology of Eastern Idaho Idaho State Museum of Natural History, Pocatello, Idaho, Guidebook, p. 14-168.
Link, P. K., and Phoenix, E. C., 14, Rocks, Rails, and Trails Pocatello, Idaho State University, 18 p.
Mind that the sample papers like BRIEF ANALYSIS OF THE SNAKE RIVER PLAIN WITH EMPHASIS ON THE CRATERS OF THE MOON presented are to be used for review only. In order to warn you and eliminate any plagiarism writing intentions, it is highly recommended not to use the essays in class. In cases you experience difficulties with essay writing in class and for in class use, order original papers with our expert writers. Cheap custom papers can be written from scratch for each customer that entrusts his or her academic success to our writing team. Order your unique assignment from the best custom writing services cheap and fast!
BRIEF ANALYSIS OF THE SNAKE RIVER PLAIN WITH EMPHASIS ON THE CRATERS OF THE MOON
INTRODUCTION
The Snake River Plain (SRP) is an arc that extends 400 miles from east to west across southern Idaho (Figure 1). It is 50 miles wide at its narrowest point to the east and 15 miles wide at the Yellowstone Plateau. There are many different theories for the origin of the SRP including a depression, a down warp, a graben, and a rift. The east and west portions of the SRP are uniform in topography; however, there are major structural and geophysical differences. The geological and geophysical anomalies vary from the east section of the SRP to the center section and on to the western section.
The western section of the SRP is a fault-bound basin filled by interbedded volcanic rocks and lakebed sediments of Tertiary and Quaternary age. Well-drilling has produced core samples showing 11,150 feet of alternating sediment and volcanic rocks before terminating into granite. Geologists speculate the granite could be a southern extension of the Idaho Batholith (Link and Phoenix, 14). The SRP consists mainly of basaltic lava less than 700 Ka with most of the vents east of Twin Falls in the eastern Snake River Plain. Much of the central SRP is covered by volcanics, including the Craters of the Moon National Monument. This paper will briefly describe the SRP and its topography, with the main focus concentrating on the Craters of the Moon National Monument. It will discuss the sources of the flows, types of lava extruded, stratigraphy, reoccurrence intervals, and when the next eruption is expected.
Figure 1. Picture of the Snake River Plains extending from east to west across the southern portion of Idaho (from Digital Atlas, 000).
THE SNAKE RIVER PLAIN
According to Alt and Hyndman (15), the SRP is made up of layers of rhyolite covered by a basalt crust. The eastern SRP and the western SRP are very different stratigraphically, even though they look very similar on the surface. The SRP is the track of a hot spot, a plume of magma that has worked its way to the surface through the continental plate. The initial lava erupted is rhyolite, which is very viscous and therefore leads to a violent eruption. The chemical and mineral composition of the magma changes with each eruption and thus the viscosity decreases, changing the eruption characteristics to the more effusive basaltic magma. This is why the layers are rhyolite covered by basalt. Traveling from east to west along the arc of the SRP to the western tip cinder cones and extinct rhyolite volcanoes can be seen all along the way, such as Big Southern Butte, Middle Butte, East Butte, and the Menan Buttes (Figure ).
The three buttes that can be seen when traveling west to Arco on Highway 0 are East Butte, Middle Butte, and Big Southern Butte (Link and Phoenix, 14). All three are rhyolite domes. Big Southern Butte has been dated at about 00 Ka, East Butte at about 600 Ka, and Middle Butte has not been dated because the rhyolite did not break through the basalt crust. The stratigraphy of the central and eastern portions of the SRP are Quaternary and Tertiary sediments (QTs) up to 00 feet (ft) thick, tertiary basalt (Tb) up to 1000 ft thick, quaternary basalt (Qb) and quaternary tertiary basalt up to 6000 ft thick with some thin layers of quaternary wind blown (Qw) and alluvial (Qa) deposits up to 40 ft thick (Figure ). Upon reaching the eastern end of the SRP at the Island Park and Yellowstone Park areas, the calderas become noticeable to an aware traveler. The steep climb that eventually flattens out is one indicator, and the noticeable bowl-shape of the two calderas is another. The Island Park Caldera, thought to be the largest symmetrical caldera in the world, was created by alternating eruptions of rhyolite and basalt from vents along the caldera floor. It is an elliptical collapse structure 18 to miles in diameter located in the center of a rhyolite shield. The Yellowstone plateau is underlain by Quaternary rhyolite covered by wind blown loess.
Figure . Cross-section of the Snake River Plain (from Digital Atlas, 000).
CRATERS OF THE MOON
Craters of the Moon National Monument is the product of basaltic volcanic activity dated between 15 Ka and 1 Ka that quit erupting about Ka. It is located approximately 18 miles southwest of Arco on Highway 0/6, and covers approximately 1600 square kilometers (Figure 4). It is very intriguing to look at with its aa lava (pronounced “ah-ah”), pahoehoe lava (pronounced “pah-hoy-hoy”), and lava bombs. Pahoehoe lava is a relatively smooth, ropy lava that was less viscous when extruded. This low viscosity is what gives this lava the smooth, pleated texture seen at the Craters lava field. Lava bombs come in three categories spindle bombs; ribbon bombs; and breadcrust that ranges in length from ½ inch to ft, and form as airborne blobs of molten lava cool and harden as they fall to the earth. Nearly every type of lava feature associated with basaltic volcanism can be found at Craters of the Moon. There are cinder cones, lava tubes, spatter cones, and tree molds to be seen, allowing the geologist a wide variety of volcanics to study. Lava tubes are formed when the lava flows fluidly along the ground and the outer layer cools and hardens, but the molten lava inside continues to flow, eventually draining out leaving a hollow tube or cave in its wake. The Craters of the Moon lava flows originated from the Great Rift, which is a series of north-northwest trending fractures extending 50 miles from the north margin of the eastern SRP Plain south to the Snake River (Hughes et al., 1).
Figure 4. Craters of the Moon Geologic map (modified from Digital Atlas, 000).
CONCLUSION
The SRP is an anomaly that has intrigued geologist for decades. With its complex lava flows, varied stratigraphy, and series of caldera complexes, it will keep geologists busy for decades yet to come. There is, however, an inherent danger in this area due to the possibility of future eruptions of the Yellowstone Caldera (~700 Ka recurrence interval) and the very real possibility of the Craters of the Moon erupting again in the near future (~ Ka-.5 Ka recurrence interval).
REFERENCES
Alt, D., and Hyndman, D. W., 15, Northwest Exposures A Geologic Story of the Northwest Missoula, Mountain Press Publishing Company, 44 p.
Digital Atlas, 000, available URL http//imnh.isu.edu/digitalatlas/, accessed May 8, 00.
Hughes, S. S., Smith, R. P., Hackett, W. R., and Anderson, S. R., 1, Mafic Volcanism and Environmental Geology of the Eastern Snake River Plain, Idaho, in Hughes, S. S. et al, ed., Guidebook to the Geology of Eastern Idaho Idaho State Museum of Natural History, Pocatello, Idaho, Guidebook, p. 14-168.
Link, P. K., and Phoenix, E. C., 14, Rocks, Rails, and Trails Pocatello, Idaho State University, 18 p.
Mind that the sample papers like BRIEF ANALYSIS OF THE SNAKE RIVER PLAIN WITH EMPHASIS ON THE CRATERS OF THE MOON presented are to be used for review only. In order to warn you and eliminate any plagiarism writing intentions, it is highly recommended not to use the essays in class. In cases you experience difficulties with essay writing in class and for in class use, order original papers with our expert writers. Cheap custom papers can be written from scratch for each customer that entrusts his or her academic success to our writing team. Order your unique assignment from the best custom writing services cheap and fast!
Monday, 22 October 2012
La Vegetariana Marketing plan
We are ready to represent the best custom paper writing assistance that can cope with any task like La Vegetariana Marketing plan even at the eleventh hour. The matter is that we posses the greatest base of expert writers. Our staff of freelance writers includes approximately 300 experienced writers are at your disposal all year round. They are striving to provide the best ever services to the most desperate students that have already lost the hope for academic success. We offer the range of the most widely required, however, not recommended for college use papers. It is advisable to use our examples like La Vegetariana Marketing plan in learning at public-education level. Get prepared and be smart with our best essay samples cheap and fast! Get in touch and we will write excellent custom coursework or essay especially for you.
The Vegetarian.
1. Introduction.
The Vegetarian is a restaurant that offers a type of food ovo - I suckle vegetarian, that it is food prepared on the basis of vegetables, cereals, lacteal and eggs, excluding the meats
The company was founded eighteen years ago by a local only one in the street Yí 14, and since then he(she) has accompanied the trend of eaten frivolous(lewd) and healthy, and has offered quality and flavor in the type of nourishment that offers. Nowadays The Vegetarian possesses eight places.
The vegetarian diets are increasingly frequent in the times that run, already be to contribute(pay) with the care of some pathology, to anticipate(prepare) diseases, for aesthetics or for philosophical, spiritual reasons, etc.
In Uruguay, according to an investigation realized in 1 by a group of nutricionistas as a whole with The Vegetarian, it thinks that seven per cent (7 %) of the population who resides in Montevideo In practically all the gastronomic places, from the big chains of supermarkets, up to the most unknown bar of any neighborhood, there exists some food that is vegetarian. The gastronomic autochthonous customs are being modified, up to the same grills they acquire so modern salad bar for possible vegetarian clients.
Though many gastronomic offers exist on the market, The Vegetarian offers the vegetarian, nourishing, varied and only option on having referred to the healthy, low food in fats and in cholesterol and in turn tasty and elaborated.
. Description of the business.
It is a gastronomic service where it is possible to be going to eat, to take food or to ask for food to domicile, with a great variety of preparations without meats and extremely elaborated.
Another important difference that has opposite to other gastronomic offers, they are the deep controls of hygiene that do him to diary to all the vegetables, fruits, and other food.
These controls are realized by the personnel together with the cooks. Also it(he,she) possesses(relies on) a service of consultations to nutricionistas free for the clients.
It is necessary to emphasize that of eight places that The Vegetarian possesses today in day, three are franquicias. Whenever a new place is opened, it(he,she) takes advice and trains to the personnel not only in the functioning of the service, but also in everything what it(he,she) concerns to the hygiene and food preparation.
From his(her,your) beginning, The Vegetarian possesses(relies on) a service of free holder, in which the people pay a ticket, which in agreement to every place, includes sixteen (16) hot dishes, table of salads, variety of vegetables without flavoring, and to water down.
The Vegetarian also offers the service of fast food restaurant allowing to take food for weight. The clients have the option to buy milanesas pies (without doing) or the pastas(cash) that the own(proper) company makes.
Avs place. Italy has a special showcase(store window) where a great variety of pastas(cash) is exposed to the native
The order(request) to domicile is another service that The Vegetarian offers.
Until two years ago the company was possessing(relying on) the Green Line , where the orders(requests) were got for a telephonic head office(plant) and were derived to the most nearby place. But the same one was withdrawn due to the fact that it(he,she) did not obtain the awaited success.
Today in day the order(request) to domicile is done in personal form in every place.
It(He,She) possesses(relies on) six basic menus, each of them expires with certain nourishing characteristics and they have different prices
Menu 1 milanesas, portions of cake of the day, salad or rice, wholemeal bread and dessert.
Menu domestic pastas(cash), bocaditos of the day, wholemeal bread and dessert.
Menu plate of the day, harness, wholemeal bread and dessert.
Menu 4 Diet salad, hot dishes, wholemeal bread and dessert (designed for diabetic, hypertense persons, with problems of cholesterol.
Menu 5 Double 4 milanesas, 4 portions of tart of the day and garrison or pasta(cash), wholemeal bread and dessert.
Menu 6 salad completes with bocaditos of the day, wholemeal bread and dessert.
Also it is possible to realize a combination of the same ones.
Soon one will add the seventh menu.
Another service that offers is characterized for being original and the only in the item of the gastronomic options and is that it(he,she) possesses(relies on) the presence of a nutricionista at the disposal of the public to realize any consultation or doubt in relation to the preparations, to the nutritional index of the food, etc.
This service offers only to the half day.
. Analysis of the situation.
.1 General conditions.
.1.1 Demographic factors.
The information that appear later was extracted from an investigation realized by the company as a whole with nutricionistas from the School of Nutrition, in the year 1 to the consumers of The Vegetarian.
In recounted to the sex of the consumers of The Vegetarian, 48 % is men and 5 % is women. Therefore big differences do not exist as for the percentages of men and women.
The age in the one that one meets(competes) more is between 0 and 60 years, managing to be 65 % of the total concurrence of The Vegetarian. This can assume because in these ages it is where certain patologías associated with the nourishment are observed by major frequency.
The low concurrence of teenagers owes to that they prefer places where eaten scrap offers.
With regard to the occupation that the consumers of The Vegetarian possess .5 % it(he,she) corresponds(fits) to private personnel and 0 professional %, 18 % merchants - businessmen and 1.6 % students.
In agreement to the neighborhood of origin, according to the N.B.I (basic unsatisfied needs) 68 % of the consumers comes from neighborhoods with a percentage of homes(fireplaces) with N.B.I between(among) 0 and 5.0, one 5 % resides in zones with a percentage of N.B.I between(among) 5.1 and 10 and one 7 % they reside in zones with a percentage of N.B.I. between(among) 10.1 and 15.0.
This reflects that the place of residence affects in the concurrence to The Vegetarian
In the education, according to the level of instruction, a fifth part(report) of the persons reached the secondary studies, 50 % of the total population began the tertiary studies and 4 % they reached them. This indicates that the consumers it(he,she) possesses a good level of instruction.
.1. Demand(Lawsuit) and trend of the demand(lawsuit).
The food consumption out of the home(fireplace) of Montevideo shows a very important growth. This is a reflex of the changes that are given at the social level and culturally. Today per today the people have less time to elaborate his(her,your) own(proper) ones eaten by labour reasons, which does that they resort to other options.
The food every time has a more important paper(role) at the moment of thinking about the health and about the well-being, one comes this giving so much to national level.
A test realized by the company four (4) years behind, showed that about fifty five thousand (55000) persons in Montevideo per month, were meeting(competing) assiduous to The Vegetarian, and therefore they had the habit of consuming, with major or minor frequency, a balanced nourishment.
Until the year 001 the concurrence had increased to hundred eighty thousand (180000) persons per month. Today in day this number has diminished in 15 % (15000 persons), due to the economic crisis that suffers our country
.1. Social and cultural factors.
Every time there is more frequent the election of vegetarian diets for a major number of persons, as the most healthy option to feed, knowing that the correct planning of these diets helps to the royal(real) decrease of the nourishing problems.
It(He,She) does not a lot of time, the vegetarian ones they were considered to be an eccentric minority, nevertheless nowadays everything is changing.
Mind that the sample papers like La Vegetariana Marketing plan presented are to be used for review only. In order to warn you and eliminate any plagiarism writing intentions, it is highly recommended not to use the essays in class. In cases you experience difficulties with essay writing in class and for in class use, order original papers with our expert writers. Cheap custom papers can be written from scratch for each customer that entrusts his or her academic success to our writing team. Order your unique assignment from the best custom writing services cheap and fast!
The Vegetarian.
1. Introduction.
The Vegetarian is a restaurant that offers a type of food ovo - I suckle vegetarian, that it is food prepared on the basis of vegetables, cereals, lacteal and eggs, excluding the meats
The company was founded eighteen years ago by a local only one in the street Yí 14, and since then he(she) has accompanied the trend of eaten frivolous(lewd) and healthy, and has offered quality and flavor in the type of nourishment that offers. Nowadays The Vegetarian possesses eight places.
The vegetarian diets are increasingly frequent in the times that run, already be to contribute(pay) with the care of some pathology, to anticipate(prepare) diseases, for aesthetics or for philosophical, spiritual reasons, etc.
In Uruguay, according to an investigation realized in 1 by a group of nutricionistas as a whole with The Vegetarian, it thinks that seven per cent (7 %) of the population who resides in Montevideo In practically all the gastronomic places, from the big chains of supermarkets, up to the most unknown bar of any neighborhood, there exists some food that is vegetarian. The gastronomic autochthonous customs are being modified, up to the same grills they acquire so modern salad bar for possible vegetarian clients.
Though many gastronomic offers exist on the market, The Vegetarian offers the vegetarian, nourishing, varied and only option on having referred to the healthy, low food in fats and in cholesterol and in turn tasty and elaborated.
. Description of the business.
It is a gastronomic service where it is possible to be going to eat, to take food or to ask for food to domicile, with a great variety of preparations without meats and extremely elaborated.
Another important difference that has opposite to other gastronomic offers, they are the deep controls of hygiene that do him to diary to all the vegetables, fruits, and other food.
These controls are realized by the personnel together with the cooks. Also it(he,she) possesses(relies on) a service of consultations to nutricionistas free for the clients.
It is necessary to emphasize that of eight places that The Vegetarian possesses today in day, three are franquicias. Whenever a new place is opened, it(he,she) takes advice and trains to the personnel not only in the functioning of the service, but also in everything what it(he,she) concerns to the hygiene and food preparation.
From his(her,your) beginning, The Vegetarian possesses(relies on) a service of free holder, in which the people pay a ticket, which in agreement to every place, includes sixteen (16) hot dishes, table of salads, variety of vegetables without flavoring, and to water down.
The Vegetarian also offers the service of fast food restaurant allowing to take food for weight. The clients have the option to buy milanesas pies (without doing) or the pastas(cash) that the own(proper) company makes.
Avs place. Italy has a special showcase(store window) where a great variety of pastas(cash) is exposed to the native
The order(request) to domicile is another service that The Vegetarian offers.
Until two years ago the company was possessing(relying on) the Green Line , where the orders(requests) were got for a telephonic head office(plant) and were derived to the most nearby place. But the same one was withdrawn due to the fact that it(he,she) did not obtain the awaited success.
Today in day the order(request) to domicile is done in personal form in every place.
It(He,She) possesses(relies on) six basic menus, each of them expires with certain nourishing characteristics and they have different prices
Menu 1 milanesas, portions of cake of the day, salad or rice, wholemeal bread and dessert.
Menu domestic pastas(cash), bocaditos of the day, wholemeal bread and dessert.
Menu plate of the day, harness, wholemeal bread and dessert.
Menu 4 Diet salad, hot dishes, wholemeal bread and dessert (designed for diabetic, hypertense persons, with problems of cholesterol.
Menu 5 Double 4 milanesas, 4 portions of tart of the day and garrison or pasta(cash), wholemeal bread and dessert.
Menu 6 salad completes with bocaditos of the day, wholemeal bread and dessert.
Also it is possible to realize a combination of the same ones.
Soon one will add the seventh menu.
Another service that offers is characterized for being original and the only in the item of the gastronomic options and is that it(he,she) possesses(relies on) the presence of a nutricionista at the disposal of the public to realize any consultation or doubt in relation to the preparations, to the nutritional index of the food, etc.
This service offers only to the half day.
. Analysis of the situation.
.1 General conditions.
.1.1 Demographic factors.
The information that appear later was extracted from an investigation realized by the company as a whole with nutricionistas from the School of Nutrition, in the year 1 to the consumers of The Vegetarian.
In recounted to the sex of the consumers of The Vegetarian, 48 % is men and 5 % is women. Therefore big differences do not exist as for the percentages of men and women.
The age in the one that one meets(competes) more is between 0 and 60 years, managing to be 65 % of the total concurrence of The Vegetarian. This can assume because in these ages it is where certain patologías associated with the nourishment are observed by major frequency.
The low concurrence of teenagers owes to that they prefer places where eaten scrap offers.
With regard to the occupation that the consumers of The Vegetarian possess .5 % it(he,she) corresponds(fits) to private personnel and 0 professional %, 18 % merchants - businessmen and 1.6 % students.
In agreement to the neighborhood of origin, according to the N.B.I (basic unsatisfied needs) 68 % of the consumers comes from neighborhoods with a percentage of homes(fireplaces) with N.B.I between(among) 0 and 5.0, one 5 % resides in zones with a percentage of N.B.I between(among) 5.1 and 10 and one 7 % they reside in zones with a percentage of N.B.I. between(among) 10.1 and 15.0.
This reflects that the place of residence affects in the concurrence to The Vegetarian
In the education, according to the level of instruction, a fifth part(report) of the persons reached the secondary studies, 50 % of the total population began the tertiary studies and 4 % they reached them. This indicates that the consumers it(he,she) possesses a good level of instruction.
.1. Demand(Lawsuit) and trend of the demand(lawsuit).
The food consumption out of the home(fireplace) of Montevideo shows a very important growth. This is a reflex of the changes that are given at the social level and culturally. Today per today the people have less time to elaborate his(her,your) own(proper) ones eaten by labour reasons, which does that they resort to other options.
The food every time has a more important paper(role) at the moment of thinking about the health and about the well-being, one comes this giving so much to national level.
A test realized by the company four (4) years behind, showed that about fifty five thousand (55000) persons in Montevideo per month, were meeting(competing) assiduous to The Vegetarian, and therefore they had the habit of consuming, with major or minor frequency, a balanced nourishment.
Until the year 001 the concurrence had increased to hundred eighty thousand (180000) persons per month. Today in day this number has diminished in 15 % (15000 persons), due to the economic crisis that suffers our country
.1. Social and cultural factors.
Every time there is more frequent the election of vegetarian diets for a major number of persons, as the most healthy option to feed, knowing that the correct planning of these diets helps to the royal(real) decrease of the nourishing problems.
It(He,She) does not a lot of time, the vegetarian ones they were considered to be an eccentric minority, nevertheless nowadays everything is changing.
Mind that the sample papers like La Vegetariana Marketing plan presented are to be used for review only. In order to warn you and eliminate any plagiarism writing intentions, it is highly recommended not to use the essays in class. In cases you experience difficulties with essay writing in class and for in class use, order original papers with our expert writers. Cheap custom papers can be written from scratch for each customer that entrusts his or her academic success to our writing team. Order your unique assignment from the best custom writing services cheap and fast!
Thursday, 16 August 2012
MEM Company, Inc.
We are ready to represent the best custom paper writing assistance that can cope with any task like MEM Company, Inc. even at the eleventh hour. The matter is that we posses the greatest base of expert writers. Our staff of freelance writers includes approximately 300 experienced writers are at your disposal all year round. They are striving to provide the best ever services to the most desperate students that have already lost the hope for academic success. We offer the range of the most widely required, however, not recommended for college use papers. It is advisable to use our examples like MEM Company, Inc. in learning at public-education level. Get prepared and be smart with our best essay samples cheap and fast! Get in touch and we will write excellent custom coursework or essay especially for you.
Issue
How to increase sales of the company¡¦s line of men¡¦s toiletries.
Discussion
Gary Mayer, president of MEM Company Inc. and other MEM executives believed that periodic new product introductions were essential in the men¡¦s toiletries market to maintain consumer and trade interest and to sustain sales growth. It had been over two years since Racquet Club had been introduced in 178. A new brand, tentatively name Cambridge, was under consideration for introduction in 181.
Mayer believed Cambridge would gain sales primarily at the expense of British Sterling and other brands in the $7 to $10 range.
Yet, the level of advertising expenditures which would support a Cambridge introduction was still unresolved. The company¡¦s advertising agency had been asked to develop three media plans for high, medium and low expenditure. Mayer believed that the lowest expenditure level represented the minimum necessary to achieve this 181 target of $ million in factory sales.
Not all MEM executives were enthusiastic about the Cambridge program. Some argued that even the lowest of the media budgets was unaffordable and that the level of advertising needed to launch the new brand could be greatly reduced if the well-known English Leather name was included both on the packages and in the advertising. These executives wished to call the brand ¡§Cambridge by English Leather.¡¨
Other believed that the potential of Racquet Club had not yet been exhausted and that other new product in the medium-price range would be wasteful. They pointed out that Racquet Club¡¦s initial sales were made largely at the expense of Lime, Musk, Timberline, and Wind Drift, because many retailers, especially chain drug buyers, had not been willing to provide additional shelf facings for MEM products.
Some of those who favored a product launch believed that MEM should give first priority to a low-priced brand to penetrate food stores. During 170s, many major food chains merged with or established their own drugstore chains. As a result, their direct buying from men¡¦s toiletries manufacturers increased. Mayer knew that food chains typically stocked only the high-turnover items in a product line and that they pressed for frequent trade deals and year-around national television advertising. He wondered, however, whether the MEM sales force should now attempt to sell to the major food chains, particularly those that emphasized assortment and service rather than low prices. If he proceeded in this direction Mayer wondered which, if any, items in the six existing lines should be offered to the food chains or whether a new brand would be more acceptable.
On December 0, 180, Mayer learned that Shulton was planning to launch its first new brand of men¡¦s toiletries since the introduction of Old Spice in 16. Under the brand name Blue Stratos, and after-shave and cologne would be available for shipment to the trade in March 181, to be followed by a bath soap, stick deodorant, shave cream, and body talc, a 4-ouchce bottle of cologne would carry a suggested retail price of around $10. The advertising would feature the slogan ¡§Unleash the sprit¡¨ and use a hang gliding motif to symbolize the freedom and adventure of the sky. Shulton announced that the Blue Stratos national rollout would be supported by a $1 million communications budget targeted at all men aged 18 to 4.
Recognizing that Blue Stratos was targeted at the same market as Cambridge, Mayer wondered whether he should cancel or delay the Cambridge introduction and commit his entire 181 communications budget to reinforcing the six existing lines.
Alternatives
1. A new brand, named Cambridge, to be introduced in 181.
„U In the medium-price range ($7 to $10).
„U The low expenditure level of advertising expenditures which would support a Cambridge introduction.
. To include well-known English Leather name, both, on the packages and in the advertising. To call the brand ¡§Cambridge by English Leather.
. Commit the entire 181 communications budget to reinforcing the six existing lines.
4. Priority to a low-priced brand to penetrate food stores
Analysis of Alternatives
1. Proceeding with introducing the new brand ¡§Cambridge¡¨ in the medium-price range will adversely affect the existing brand ¡§Racquet Club¡¨ targeted at the same market age segment (18 ¡V 4) and medium price range ($7 - $10).
The potential of Racquet Club had not yet been exhausted and that other new product in the medium-price range would be wasteful.
Moreover, it will affect the sale of existing brand such as Lime, Musk, Timberline, and Wind Drift, because many retailers, especially chain drug buyers, had not been willing to provide additional shelf facings for MEM products.
Even the highest media plan with budget of $,000,000 for the launch of new product is no match with the advertising budget of the Shulton¡¦s Blue Stratos national rollout to be supported by a $1,000,000 budget targeted at all men aged 18 to 4.
. This was a good solution if Shulton was not launching Blue Stratos with such a massive budget. Since it would have reinforced the ¡§English Leather¡¨ brand and directly and indirectly will increase visibility for all the product line of MEM.
. Would recommend committing the entire 181 communications budget to reinforcing the six existing lines.
4. Would recommend penetration of a low-priced brand into the food stores.
Recommendations
Propose to MEM management to commit the entire 181 budget to reinforce the six existing lines and to penetrate the low-priced lines (English Leather, Racquet club - based on price and recognition) into the food stores.
To increase sales focus on Department stores since there is only .% of its total sales share (mainly gift packs, Acqua di Selva, Racquet Club).
To increase sales focus on Mass merchandisers & discount stores, since there are still 4000 stores with no MEM presence. MEM could push for rack space in the stores where it is not present.
To increase sales focus on Chain drugstores since there are still 4,500 stores with no MEM presence.
Closing Note
Please refer to the financial analysis attached.
If MEM did decide to follow the recommendations, it will have a brand new market of Food Stores with estimated market potential of $ millions. Moreover, the MEM sales team is highly versatile and experienced and is one of the best in the industry.
Chain and independent drugstores have a potential market of $14 millions.
Mass merchandisers and discount stores have a market potential of $64 millions.
And English Leather has strong presence and growing in these two sectors.
Financial Analysis (Based on 17 data)
Mens Toiletries for Three Classes of Trade, 17 (dollars in millions)
Market Options for After-shave and Cologne Retail Dollar Sales Market Share MEMs Percentage MEMs Share
Chain and independent drugstores $ 14.00 61% 14.50% $ .00
Mass merchandisers and discount stores $ 64.00 6% 1.70% $ 8.00
Food Stores $ .00 1% 0% $ 0.00
Total $ 46.00
„U Total Toiletries Market = Total dollar value of After-shave and Cologne retail sale/Percent of the After-shave and Cologne market of total toiletries market.
„U Total Toiletries Market = 46/.8 = $00,000,000.00
„U Dollar Value of After-shave and Cologne in Food Store Market = $ millions
„U Dollar Value of Mens toiletries in Food Store Market (assuming same percentage of the total market share as that of its percentage in the After-shave and Cologne market = 00 millions x 1% = millions
„U Dollar Value of MEM share in Food Store Market = $0 millions
„U Percentage market share of the competitive brands in the Food Store Market = 6.6%
„U Dollar Value of the Market Opportunity for MEM in the Food Store Market = $ millions x 6.4% = $14 millions
„U Department stores
o Number of Headquarters Account Sold = 17
o Number of retail outlets penetrated = 00
o Estimated Total Number of Retail Outlets = 000
o Percentage of Total MEM Dollar Sales = .%
„U Mass merchandisers & discount stores
o Number of Headquarters Account Sold = 5
o Number of retail outlets penetrated = 6,000
o Estimated Total Number of Retail Outlets = 10,000
o Percentage of Total MEM Dollar Sales = .8%
„U Chain drugstores
o Number of Headquarters Account Sold = 56
o Number of retail outlets penetrated = 6,000
o Estimated Total Number of Retail Outlets = ,500
o Percentage of Total MEM Dollar Sales = .%
Mind that the sample papers like MEM Company, Inc. presented are to be used for review only. In order to warn you and eliminate any plagiarism writing intentions, it is highly recommended not to use the essays in class. In cases you experience difficulties with essay writing in class and for in class use, order original papers with our expert writers. Cheap custom papers can be written from scratch for each customer that entrusts his or her academic success to our writing team. Order your unique assignment from the best custom writing services cheap and fast!
Issue
How to increase sales of the company¡¦s line of men¡¦s toiletries.
Discussion
Gary Mayer, president of MEM Company Inc. and other MEM executives believed that periodic new product introductions were essential in the men¡¦s toiletries market to maintain consumer and trade interest and to sustain sales growth. It had been over two years since Racquet Club had been introduced in 178. A new brand, tentatively name Cambridge, was under consideration for introduction in 181.
Mayer believed Cambridge would gain sales primarily at the expense of British Sterling and other brands in the $7 to $10 range.
Yet, the level of advertising expenditures which would support a Cambridge introduction was still unresolved. The company¡¦s advertising agency had been asked to develop three media plans for high, medium and low expenditure. Mayer believed that the lowest expenditure level represented the minimum necessary to achieve this 181 target of $ million in factory sales.
Not all MEM executives were enthusiastic about the Cambridge program. Some argued that even the lowest of the media budgets was unaffordable and that the level of advertising needed to launch the new brand could be greatly reduced if the well-known English Leather name was included both on the packages and in the advertising. These executives wished to call the brand ¡§Cambridge by English Leather.¡¨
Other believed that the potential of Racquet Club had not yet been exhausted and that other new product in the medium-price range would be wasteful. They pointed out that Racquet Club¡¦s initial sales were made largely at the expense of Lime, Musk, Timberline, and Wind Drift, because many retailers, especially chain drug buyers, had not been willing to provide additional shelf facings for MEM products.
Some of those who favored a product launch believed that MEM should give first priority to a low-priced brand to penetrate food stores. During 170s, many major food chains merged with or established their own drugstore chains. As a result, their direct buying from men¡¦s toiletries manufacturers increased. Mayer knew that food chains typically stocked only the high-turnover items in a product line and that they pressed for frequent trade deals and year-around national television advertising. He wondered, however, whether the MEM sales force should now attempt to sell to the major food chains, particularly those that emphasized assortment and service rather than low prices. If he proceeded in this direction Mayer wondered which, if any, items in the six existing lines should be offered to the food chains or whether a new brand would be more acceptable.
On December 0, 180, Mayer learned that Shulton was planning to launch its first new brand of men¡¦s toiletries since the introduction of Old Spice in 16. Under the brand name Blue Stratos, and after-shave and cologne would be available for shipment to the trade in March 181, to be followed by a bath soap, stick deodorant, shave cream, and body talc, a 4-ouchce bottle of cologne would carry a suggested retail price of around $10. The advertising would feature the slogan ¡§Unleash the sprit¡¨ and use a hang gliding motif to symbolize the freedom and adventure of the sky. Shulton announced that the Blue Stratos national rollout would be supported by a $1 million communications budget targeted at all men aged 18 to 4.
Recognizing that Blue Stratos was targeted at the same market as Cambridge, Mayer wondered whether he should cancel or delay the Cambridge introduction and commit his entire 181 communications budget to reinforcing the six existing lines.
Alternatives
1. A new brand, named Cambridge, to be introduced in 181.
„U In the medium-price range ($7 to $10).
„U The low expenditure level of advertising expenditures which would support a Cambridge introduction.
. To include well-known English Leather name, both, on the packages and in the advertising. To call the brand ¡§Cambridge by English Leather.
. Commit the entire 181 communications budget to reinforcing the six existing lines.
4. Priority to a low-priced brand to penetrate food stores
Analysis of Alternatives
1. Proceeding with introducing the new brand ¡§Cambridge¡¨ in the medium-price range will adversely affect the existing brand ¡§Racquet Club¡¨ targeted at the same market age segment (18 ¡V 4) and medium price range ($7 - $10).
The potential of Racquet Club had not yet been exhausted and that other new product in the medium-price range would be wasteful.
Moreover, it will affect the sale of existing brand such as Lime, Musk, Timberline, and Wind Drift, because many retailers, especially chain drug buyers, had not been willing to provide additional shelf facings for MEM products.
Even the highest media plan with budget of $,000,000 for the launch of new product is no match with the advertising budget of the Shulton¡¦s Blue Stratos national rollout to be supported by a $1,000,000 budget targeted at all men aged 18 to 4.
. This was a good solution if Shulton was not launching Blue Stratos with such a massive budget. Since it would have reinforced the ¡§English Leather¡¨ brand and directly and indirectly will increase visibility for all the product line of MEM.
. Would recommend committing the entire 181 communications budget to reinforcing the six existing lines.
4. Would recommend penetration of a low-priced brand into the food stores.
Recommendations
Propose to MEM management to commit the entire 181 budget to reinforce the six existing lines and to penetrate the low-priced lines (English Leather, Racquet club - based on price and recognition) into the food stores.
To increase sales focus on Department stores since there is only .% of its total sales share (mainly gift packs, Acqua di Selva, Racquet Club).
To increase sales focus on Mass merchandisers & discount stores, since there are still 4000 stores with no MEM presence. MEM could push for rack space in the stores where it is not present.
To increase sales focus on Chain drugstores since there are still 4,500 stores with no MEM presence.
Closing Note
Please refer to the financial analysis attached.
If MEM did decide to follow the recommendations, it will have a brand new market of Food Stores with estimated market potential of $ millions. Moreover, the MEM sales team is highly versatile and experienced and is one of the best in the industry.
Chain and independent drugstores have a potential market of $14 millions.
Mass merchandisers and discount stores have a market potential of $64 millions.
And English Leather has strong presence and growing in these two sectors.
Financial Analysis (Based on 17 data)
Mens Toiletries for Three Classes of Trade, 17 (dollars in millions)
Market Options for After-shave and Cologne Retail Dollar Sales Market Share MEMs Percentage MEMs Share
Chain and independent drugstores $ 14.00 61% 14.50% $ .00
Mass merchandisers and discount stores $ 64.00 6% 1.70% $ 8.00
Food Stores $ .00 1% 0% $ 0.00
Total $ 46.00
„U Total Toiletries Market = Total dollar value of After-shave and Cologne retail sale/Percent of the After-shave and Cologne market of total toiletries market.
„U Total Toiletries Market = 46/.8 = $00,000,000.00
„U Dollar Value of After-shave and Cologne in Food Store Market = $ millions
„U Dollar Value of Mens toiletries in Food Store Market (assuming same percentage of the total market share as that of its percentage in the After-shave and Cologne market = 00 millions x 1% = millions
„U Dollar Value of MEM share in Food Store Market = $0 millions
„U Percentage market share of the competitive brands in the Food Store Market = 6.6%
„U Dollar Value of the Market Opportunity for MEM in the Food Store Market = $ millions x 6.4% = $14 millions
„U Department stores
o Number of Headquarters Account Sold = 17
o Number of retail outlets penetrated = 00
o Estimated Total Number of Retail Outlets = 000
o Percentage of Total MEM Dollar Sales = .%
„U Mass merchandisers & discount stores
o Number of Headquarters Account Sold = 5
o Number of retail outlets penetrated = 6,000
o Estimated Total Number of Retail Outlets = 10,000
o Percentage of Total MEM Dollar Sales = .8%
„U Chain drugstores
o Number of Headquarters Account Sold = 56
o Number of retail outlets penetrated = 6,000
o Estimated Total Number of Retail Outlets = ,500
o Percentage of Total MEM Dollar Sales = .%
Mind that the sample papers like MEM Company, Inc. presented are to be used for review only. In order to warn you and eliminate any plagiarism writing intentions, it is highly recommended not to use the essays in class. In cases you experience difficulties with essay writing in class and for in class use, order original papers with our expert writers. Cheap custom papers can be written from scratch for each customer that entrusts his or her academic success to our writing team. Order your unique assignment from the best custom writing services cheap and fast!
Saturday, 11 August 2012
Finance
We are ready to represent the best custom paper writing assistance that can cope with any task like Finance even at the eleventh hour. The matter is that we posses the greatest base of expert writers. Our staff of freelance writers includes approximately 300 experienced writers are at your disposal all year round. They are striving to provide the best ever services to the most desperate students that have already lost the hope for academic success. We offer the range of the most widely required, however, not recommended for college use papers. It is advisable to use our examples like Finance in learning at public-education level. Get prepared and be smart with our best essay samples cheap and fast! Get in touch and we will write excellent custom coursework or essay especially for you.
Finance
Accounting is the information system that measures business activities, processes that information into reports, and communicates the results to decision makers. Accounting is often called the language of business(Horngren, 1). Within the language of business ethical behaviors are and should be monitored. The Financial Accounting Standards Board (FASB) monitors the accounting professionals. These accounting professionals hold positions such as the American Institute of Certified Public Accountants (AICPA), Institute of Management Accountant (IMA), Certified Public Accountants, and Certified Management Accountants. The Values added Rules and values in ethical decision making article discusses four steps to ethical decision making of which will be discussed in its entirety later on in the paper. The article demonstrates through the process of ethical accounting rules this could help the employee and the organization. In the event that it does not help the employee, Verschoor suggest resigning from the company.
Ethics is the moral standard that guides professional decisions. Some of the problems that companies face are employees that do not follow set guidelines that have been incorporated in the company. In addition to enforcing ethics there are four steps that companies should follow to reinforce company ethics.
· Identify the facts and the issues
1. Who will be affected by (who are the stakeholders of) my decisions?
. What will be the short and the long-term consequences of possible courses of action?
· Identify applicable values
1. How possible courses of action impact potential stakeholders?
. What considerations should I have with regard to
· The rights of stakeholders
· Justice among stake holders
· The short and long-term balance of good among stakeholders
· Stakeholders to whom I am justifiably partial?
· My gut feeling about what is the right thing?
· What I think those whom I respect for their virtue would judge to be the right thing
· Seek Help if needed
1. Which course of action might keep me awake at night
. Can my supervisor or the Human Resources department provide guidance
· Reach the best decision based on the available information
1. Is my decision legal and within the organization policy
. Do organizational values and my personal values support my decision? (Verschoor, 000)
I am the accounting payroll clerk for my job and there is also peer that handles the expenses part of accounting of which is scrutinized very carefully. The accounting department has to handle all matters as fragile as possible because none of the engineers are on site. Therefore we have to check and then recheck and then check again to make sure all documentations are correct. We exercise the four above mentioned steps primarily to make sure all monies are being distributed properly. I believe this policy should be updated, reviewed every six months so that no fraudulency will never slip through the cracks. For instance let’s take the submitting of a time sheet, in order for the employee to get their proper pay per every two weeks, they have to list the hours worked, the job number for the hours worked the project number that is attached to the job number along with their signature, the clients signature and the company. By doing this it will ensure that there is no fraudulent timesheets being paid. Although, there was one employee caught behaving unethically. He turned the same timesheet that he was paid for two months prior but just changed the date, but because I keep record of all time sheets I was able to identify the duplicate timesheet immediately. Fortunately he was not awarded the money because of the misappropriate behavior and the company was saved from theft.
Although the above mention ethical steps are appropriate for companies to incorporate some employees will still behave unethically. Basically employees will ultimately do what the hearts desire, I am sure some companies are more lenient than others when it involves ethics. On the contrary when it comes to behaving unethically in the area in accounting I believe companies should be very strict; because proper accounting coupled with following company ethics is the adhesive that helps companies stay in business. Accounting ethics are very important, not only will it save the company money but also the employee’s jobs.
References
Gitman, L. J., Horngren, C. T., Harrison, W. T. Jr., & Bamber, L. S. (00). Financial
analysis for managers (Vol. I). Boston Pearson Custom Publishing.
Verschoor, Curtis C (000) Values added Rules and values in ethical decision making. Montvale Institute of Management Accountants
Mind that the sample papers like Finance presented are to be used for review only. In order to warn you and eliminate any plagiarism writing intentions, it is highly recommended not to use the essays in class. In cases you experience difficulties with essay writing in class and for in class use, order original papers with our expert writers. Cheap custom papers can be written from scratch for each customer that entrusts his or her academic success to our writing team. Order your unique assignment from the best custom writing services cheap and fast!
Finance
Accounting is the information system that measures business activities, processes that information into reports, and communicates the results to decision makers. Accounting is often called the language of business(Horngren, 1). Within the language of business ethical behaviors are and should be monitored. The Financial Accounting Standards Board (FASB) monitors the accounting professionals. These accounting professionals hold positions such as the American Institute of Certified Public Accountants (AICPA), Institute of Management Accountant (IMA), Certified Public Accountants, and Certified Management Accountants. The Values added Rules and values in ethical decision making article discusses four steps to ethical decision making of which will be discussed in its entirety later on in the paper. The article demonstrates through the process of ethical accounting rules this could help the employee and the organization. In the event that it does not help the employee, Verschoor suggest resigning from the company.
Ethics is the moral standard that guides professional decisions. Some of the problems that companies face are employees that do not follow set guidelines that have been incorporated in the company. In addition to enforcing ethics there are four steps that companies should follow to reinforce company ethics.
· Identify the facts and the issues
1. Who will be affected by (who are the stakeholders of) my decisions?
. What will be the short and the long-term consequences of possible courses of action?
· Identify applicable values
1. How possible courses of action impact potential stakeholders?
. What considerations should I have with regard to
· The rights of stakeholders
· Justice among stake holders
· The short and long-term balance of good among stakeholders
· Stakeholders to whom I am justifiably partial?
· My gut feeling about what is the right thing?
· What I think those whom I respect for their virtue would judge to be the right thing
· Seek Help if needed
1. Which course of action might keep me awake at night
. Can my supervisor or the Human Resources department provide guidance
· Reach the best decision based on the available information
1. Is my decision legal and within the organization policy
. Do organizational values and my personal values support my decision? (Verschoor, 000)
I am the accounting payroll clerk for my job and there is also peer that handles the expenses part of accounting of which is scrutinized very carefully. The accounting department has to handle all matters as fragile as possible because none of the engineers are on site. Therefore we have to check and then recheck and then check again to make sure all documentations are correct. We exercise the four above mentioned steps primarily to make sure all monies are being distributed properly. I believe this policy should be updated, reviewed every six months so that no fraudulency will never slip through the cracks. For instance let’s take the submitting of a time sheet, in order for the employee to get their proper pay per every two weeks, they have to list the hours worked, the job number for the hours worked the project number that is attached to the job number along with their signature, the clients signature and the company. By doing this it will ensure that there is no fraudulent timesheets being paid. Although, there was one employee caught behaving unethically. He turned the same timesheet that he was paid for two months prior but just changed the date, but because I keep record of all time sheets I was able to identify the duplicate timesheet immediately. Fortunately he was not awarded the money because of the misappropriate behavior and the company was saved from theft.
Although the above mention ethical steps are appropriate for companies to incorporate some employees will still behave unethically. Basically employees will ultimately do what the hearts desire, I am sure some companies are more lenient than others when it involves ethics. On the contrary when it comes to behaving unethically in the area in accounting I believe companies should be very strict; because proper accounting coupled with following company ethics is the adhesive that helps companies stay in business. Accounting ethics are very important, not only will it save the company money but also the employee’s jobs.
References
Gitman, L. J., Horngren, C. T., Harrison, W. T. Jr., & Bamber, L. S. (00). Financial
analysis for managers (Vol. I). Boston Pearson Custom Publishing.
Verschoor, Curtis C (000) Values added Rules and values in ethical decision making. Montvale Institute of Management Accountants
Mind that the sample papers like Finance presented are to be used for review only. In order to warn you and eliminate any plagiarism writing intentions, it is highly recommended not to use the essays in class. In cases you experience difficulties with essay writing in class and for in class use, order original papers with our expert writers. Cheap custom papers can be written from scratch for each customer that entrusts his or her academic success to our writing team. Order your unique assignment from the best custom writing services cheap and fast!
Friday, 10 August 2012
renaissance
We are ready to represent the best custom paper writing assistance that can cope with any task like renaissance even at the eleventh hour. The matter is that we posses the greatest base of expert writers. Our staff of freelance writers includes approximately 300 experienced writers are at your disposal all year round. They are striving to provide the best ever services to the most desperate students that have already lost the hope for academic success. We offer the range of the most widely required, however, not recommended for college use papers. It is advisable to use our examples like renaissance in learning at public-education level. Get prepared and be smart with our best essay samples cheap and fast! Get in touch and we will write excellent custom coursework or essay especially for you.
Renaissance Period
The Renaissance
The renaissance approximately started in the 100 hundreds and finished in the 1600 hundreds. The European countries that embraced the renaissance culture were Spain, Italy and the Netherlands. The Renaissance means Rebirth. The ancient Greece and ancient Rome were civilizations who acted as role models during the Renaissance. The Catholic Church did not like the ideas of the Renaissance because they did not want their authority to be questioned. The reformation was the reforming of the church.
People who lived in the Renaissance
Johann Gutenberg was important because he invented the printing press. Some great writers who lived in the Renaissance period were William Shakespeare and Thomas More. A big discovery that made a big difference to Europe was that Christopher Columbus discovered that the world was not flat. The first major city of the Renaissance was Florence. This was when the Medici Family became its rulers. Even though the church was powerful, Nicholas Copernicus objected to the teachings that the church made about the earth being the middle of the universe. However, Nicholas Copernicus believed that the sun was the middle of the universe. After this, the population began to question the church’s teachings.
The Superstitions of the Renaissance people were the witches. Upper class people only had the money to go to school and the most important subject was Latin. They went to school for ten hours per day and six days a week. The three genius artists of the high Renaissance were Michael Angelo, who painted the ceiling of a church, Raphael, who painted the Madonna and child, and Leonardo Da Vinci, who painted the Mona Lisa.
Artists of the Renaissance period focused on making their paintings more realistic.
Martin Luther was born in Eisleben, Germany in 148. He is the son of Hans Luther. His father wanted him to be a lawyer but Martin Luther wanted to study the Scriptures. Then he came to become a powerful and influential preacher. He died in his hometown, Eisleben, Germany in February 1546. He was buried in the castle church in Wittenberg.
Mind that the sample papers like renaissance presented are to be used for review only. In order to warn you and eliminate any plagiarism writing intentions, it is highly recommended not to use the essays in class. In cases you experience difficulties with essay writing in class and for in class use, order original papers with our expert writers. Cheap custom papers can be written from scratch for each customer that entrusts his or her academic success to our writing team. Order your unique assignment from the best custom writing services cheap and fast!
Renaissance Period
The Renaissance
The renaissance approximately started in the 100 hundreds and finished in the 1600 hundreds. The European countries that embraced the renaissance culture were Spain, Italy and the Netherlands. The Renaissance means Rebirth. The ancient Greece and ancient Rome were civilizations who acted as role models during the Renaissance. The Catholic Church did not like the ideas of the Renaissance because they did not want their authority to be questioned. The reformation was the reforming of the church.
People who lived in the Renaissance
Johann Gutenberg was important because he invented the printing press. Some great writers who lived in the Renaissance period were William Shakespeare and Thomas More. A big discovery that made a big difference to Europe was that Christopher Columbus discovered that the world was not flat. The first major city of the Renaissance was Florence. This was when the Medici Family became its rulers. Even though the church was powerful, Nicholas Copernicus objected to the teachings that the church made about the earth being the middle of the universe. However, Nicholas Copernicus believed that the sun was the middle of the universe. After this, the population began to question the church’s teachings.
The Superstitions of the Renaissance people were the witches. Upper class people only had the money to go to school and the most important subject was Latin. They went to school for ten hours per day and six days a week. The three genius artists of the high Renaissance were Michael Angelo, who painted the ceiling of a church, Raphael, who painted the Madonna and child, and Leonardo Da Vinci, who painted the Mona Lisa.
Artists of the Renaissance period focused on making their paintings more realistic.
Martin Luther was born in Eisleben, Germany in 148. He is the son of Hans Luther. His father wanted him to be a lawyer but Martin Luther wanted to study the Scriptures. Then he came to become a powerful and influential preacher. He died in his hometown, Eisleben, Germany in February 1546. He was buried in the castle church in Wittenberg.
Mind that the sample papers like renaissance presented are to be used for review only. In order to warn you and eliminate any plagiarism writing intentions, it is highly recommended not to use the essays in class. In cases you experience difficulties with essay writing in class and for in class use, order original papers with our expert writers. Cheap custom papers can be written from scratch for each customer that entrusts his or her academic success to our writing team. Order your unique assignment from the best custom writing services cheap and fast!
Thursday, 12 July 2012
Smart Cards
We are ready to represent the best custom paper writing assistance that can cope with any task like Smart Cards even at the eleventh hour. The matter is that we posses the greatest base of expert writers. Our staff of freelance writers includes approximately 300 experienced writers are at your disposal all year round. They are striving to provide the best ever services to the most desperate students that have already lost the hope for academic success. We offer the range of the most widely required, however, not recommended for college use papers. It is advisable to use our examples like Smart Cards in learning at public-education level. Get prepared and be smart with our best essay samples cheap and fast! Get in touch and we will write excellent custom coursework or essay especially for you.
Smart Card Technology
Even though smart card technology has been around for more than 0 years, the cards are primarily used in transportation and telecommunication fee charging systems. A chip card, or smart card is a plastic card with an embedded computer chip, containing a microcomputer, enabling the card to make independent decisions, hold and update data securely, and approve or decline transactions. It is not unusual nowadays for a person to use more than one smart card in his/her day-to-day living. There are numerous benefits to smart card technology; 1) peace of mind for consumers knowing that their card is much less vulnerable to fraud, ) the potential to reduce the number of cards in their wallets as other applications move to the chip card, ) enhanced privacy as smart cards provide additional protection to avoid disclosure of personal information, and, 4) greater speed and convenience at the point of sale.
In the case of Mondex, simply selling the card as a current means of electronic cash versus a smart card could have made the difference in a broader implementation as a card with a range of uses and markets beyond payments applications. There is no doubt that multi-application smart cards will be widely used in the years ahead, and Mondex needed to be ready for the speed of decision making in such a rapid changing technological environment. Also, the Mondex Canada organization will have to focus its efforts on representing the efforts of its members in the industry-wide smart chip migration initiative that is currently underway.
Mind that the sample papers like Smart Cards presented are to be used for review only. In order to warn you and eliminate any plagiarism writing intentions, it is highly recommended not to use the essays in class. In cases you experience difficulties with essay writing in class and for in class use, order original papers with our expert writers. Cheap custom papers can be written from scratch for each customer that entrusts his or her academic success to our writing team. Order your unique assignment from the best custom writing services cheap and fast!
Smart Card Technology
Even though smart card technology has been around for more than 0 years, the cards are primarily used in transportation and telecommunication fee charging systems. A chip card, or smart card is a plastic card with an embedded computer chip, containing a microcomputer, enabling the card to make independent decisions, hold and update data securely, and approve or decline transactions. It is not unusual nowadays for a person to use more than one smart card in his/her day-to-day living. There are numerous benefits to smart card technology; 1) peace of mind for consumers knowing that their card is much less vulnerable to fraud, ) the potential to reduce the number of cards in their wallets as other applications move to the chip card, ) enhanced privacy as smart cards provide additional protection to avoid disclosure of personal information, and, 4) greater speed and convenience at the point of sale.
In the case of Mondex, simply selling the card as a current means of electronic cash versus a smart card could have made the difference in a broader implementation as a card with a range of uses and markets beyond payments applications. There is no doubt that multi-application smart cards will be widely used in the years ahead, and Mondex needed to be ready for the speed of decision making in such a rapid changing technological environment. Also, the Mondex Canada organization will have to focus its efforts on representing the efforts of its members in the industry-wide smart chip migration initiative that is currently underway.
Mind that the sample papers like Smart Cards presented are to be used for review only. In order to warn you and eliminate any plagiarism writing intentions, it is highly recommended not to use the essays in class. In cases you experience difficulties with essay writing in class and for in class use, order original papers with our expert writers. Cheap custom papers can be written from scratch for each customer that entrusts his or her academic success to our writing team. Order your unique assignment from the best custom writing services cheap and fast!
Wednesday, 16 May 2012
Crime and Punishment
We are ready to represent the best custom paper writing assistance that can cope with any task like Crime and Punishment even at the eleventh hour. The matter is that we posses the greatest base of expert writers. Our staff of freelance writers includes approximately 300 experienced writers are at your disposal all year round. They are striving to provide the best ever services to the most desperate students that have already lost the hope for academic success. We offer the range of the most widely required, however, not recommended for college use papers. It is advisable to use our examples like Crime and Punishment in learning at public-education level. Get prepared and be smart with our best essay samples cheap and fast! Get in touch and we will write excellent custom coursework or essay especially for you.
‘Tis a stated fact that the physical environment surrounding a living creature has a profound impact on their mind, attitude, charisma, integrity, and basically all the key essentials that makes that creature unique from all others. What Dostoyevsky did in the novel, Crime and Punishment, was make the surrounding environment of St. Petersburg, Russia, during the 1850s, be a noticeably decaying place of both moral and virtue and with this theme of the city being in a constant downward spiral, the author was able to reflect the protagonist’s psyche, Rodion Romanovich Raskolnikov, based off of this environment. With the morality of St. Petersburg slowly crumbling day by day because of how wretched and vile this hive filled with scum, villainy, poverty, smut, and drunkenness was, it could easily be compared to the same of Raskolnikov’s mental state and moral values. Although, Raskolnikov’s mental state is going down the drain like the rest of society, he still thinks very highly of himself and is made to believe that he is above everyone else because he considers his murder of Alyona to be completely justified. Ultimately, Raskolnikov’s murders end up being just one big mind game and testing his abilities to see how long he can truly last before confessing his sins, which leads to Raskolnikov being singled-out by nearly every character in the novel.
The comparison of St. Petersburg and Raskolnikov’s feeble-minded brain can be considered as one in the same. St. Petersburg has all of the requirements of a city to be considered one that is in a state of depression and in a rapid declination because of the poverty, prostitution, and alcoholism (because of that famous Russian vodka). While within the city limits, Raskolnikov practically has no way of escaping the city because he himself is part of the financially-challenged list and while not being able to escape the city, he is also unable to escape his delirium he has brought upon himself. It is human nature to linger on a subject that would make one feel guilty, whether they had the best intentions or the worst intentions; the outcome is always the same. As each day went by, Raskolnikov’s guilty conscience was catching up with him and he knew it too. His one true problem, however, was that he could not think of what the outcome would be like if he confessed his crimes since many of his thoughts were more of a pessimist’s view.
Now, for more of a look at the actual crime that had been committed, since the book is called Crime and Punishment. What made the book a complete irony is that the crime was committed at the end of the first part of the book, but the punishment will not even be mentioned until the very end of the book. The death scene of Alyona, that had taken place in her room, was entirely planned out beginning with a gift of a silver cigarette case with an intricate knot to keep Alyona busy and ending with a bludgeoning smash to the head with the ax leaving her a bloody mess on the floor. Raskolnikov had the justification to go through with it and could’ve used that for his own good because he thought he had all the right intentions when killing this so-called “louse” who was taking what the poor had and made it her own with the rent. However, all his justifications were thrown out the window when Lizaveta paid an unexpected visit because Raskolnikov had foolishly forgotten to have shut the door and lock it. In a rather quickened (and panicked) fashion, he took care of Lizaveta the same way he did Alyona. This senseless murder of Lizaveta was intended to only benefit Raskolnikov’s way of not going to jail for his crime he had committed; it was null and void for any and all justifications that Raskolnikov ever had for killing Alyona.
Throughout the course of the novel, Roskalnikov must withstand the thoughts of the sins he has committed and be able to live with the guilt of them. With this guilt, comes his descent in mentality and sanity. With his thoughts on the subject matter considered to have been justified, he thinks very highly of himself and has come to believe that he is a better person than anyone else. Just because he had good intentions when he killed Alyona, doesn’t means society will look at the same way. So when Raskolnikov had come to his senses after the murders and began his guilt trip, any little thing he did that was of good intention, he made people know it and found it as another excuse to make up for his one horrible act of villainy. In fact, Raskolnikov was so insecure about the murders and that they were unsuccessful murders that he began to talk to himself while lying in bed saying, “The old woman was a mistake perhaps, but she’s not the point! The old woman was merely a sickness…I was in a hurry to step over…it wasn’t a human being I killed, it was a principle! So I killed the principle, but I didn’t step over, I stayed on this side…All I managed to do was kill. And I didn’t even manage that, as it turns out…(64)” When Raskolnikov couldn’t take it anymore, he went and told Sonya about all that he did, unaware of Svidrigailov being in the next room and listening to the conversation. Once Raskolnikov makes Sonya aware of his horrible, horrible wrongdoings, one by one, each character also became aware, or at least suspected him, of his murders also. The investigator in charge of the murder case, Porfiry Petrovich, was constantly aware of Raskolnikov’s mental well-being and after figuring out that Raskolnikov was responsible for the murders, it became a mind game in trying to get him to confess. One thing well known about the human psyche is that when under extreme amounts of pressure, they’re willing to say any and everything unless that person has an iron will, which is why we have interrogation rooms when attempting to de-brief an enemy or trying to get vital intel from them. To add fuel to the fire, one of painters that were at the apartment complex when Raskolnikov murdered the two women ended up being tried for the murders. With all of this weight on his shoulders, he simply could not take the pressure anymore and with the added fact that several people were coming on to him, he was left with no other choice than to confess it was he who did it. When finally confessing his sins, an unbelievable amount of stress and anxiety was released and Raskolnikov can live with himself now.
In the last part of the novel, the epilogue to be more specific, Raskolnikov was sent to a labor camp in Siberia for several years, but this Raskolnikov was an entirely different man. He know longer was the insane, mentally ill person everyone once knew his as. Now if we refer to what the essay was written about, character traits being affected by the physical environment, it will show that instead of only being half true, Dostoyevsky made it become the truth, whole truth, and nothing but the truth so help him God. With this hypothesis now being proved, it makes you ask a question…the ultimate question…what if? What if Raskolnikov had never lived in St. Petersburg, would he have ever been driven to murder? What if Raskolnikov had been raised in an aristocratic life-style, would he have ever had justification for the murders? The world may never know.
Mind that the sample papers like Crime and Punishment presented are to be used for review only. In order to warn you and eliminate any plagiarism writing intentions, it is highly recommended not to use the essays in class. In cases you experience difficulties with essay writing in class and for in class use, order original papers with our expert writers. Cheap custom papers can be written from scratch for each customer that entrusts his or her academic success to our writing team. Order your unique assignment from the best custom writing services cheap and fast!
‘Tis a stated fact that the physical environment surrounding a living creature has a profound impact on their mind, attitude, charisma, integrity, and basically all the key essentials that makes that creature unique from all others. What Dostoyevsky did in the novel, Crime and Punishment, was make the surrounding environment of St. Petersburg, Russia, during the 1850s, be a noticeably decaying place of both moral and virtue and with this theme of the city being in a constant downward spiral, the author was able to reflect the protagonist’s psyche, Rodion Romanovich Raskolnikov, based off of this environment. With the morality of St. Petersburg slowly crumbling day by day because of how wretched and vile this hive filled with scum, villainy, poverty, smut, and drunkenness was, it could easily be compared to the same of Raskolnikov’s mental state and moral values. Although, Raskolnikov’s mental state is going down the drain like the rest of society, he still thinks very highly of himself and is made to believe that he is above everyone else because he considers his murder of Alyona to be completely justified. Ultimately, Raskolnikov’s murders end up being just one big mind game and testing his abilities to see how long he can truly last before confessing his sins, which leads to Raskolnikov being singled-out by nearly every character in the novel.
The comparison of St. Petersburg and Raskolnikov’s feeble-minded brain can be considered as one in the same. St. Petersburg has all of the requirements of a city to be considered one that is in a state of depression and in a rapid declination because of the poverty, prostitution, and alcoholism (because of that famous Russian vodka). While within the city limits, Raskolnikov practically has no way of escaping the city because he himself is part of the financially-challenged list and while not being able to escape the city, he is also unable to escape his delirium he has brought upon himself. It is human nature to linger on a subject that would make one feel guilty, whether they had the best intentions or the worst intentions; the outcome is always the same. As each day went by, Raskolnikov’s guilty conscience was catching up with him and he knew it too. His one true problem, however, was that he could not think of what the outcome would be like if he confessed his crimes since many of his thoughts were more of a pessimist’s view.
Now, for more of a look at the actual crime that had been committed, since the book is called Crime and Punishment. What made the book a complete irony is that the crime was committed at the end of the first part of the book, but the punishment will not even be mentioned until the very end of the book. The death scene of Alyona, that had taken place in her room, was entirely planned out beginning with a gift of a silver cigarette case with an intricate knot to keep Alyona busy and ending with a bludgeoning smash to the head with the ax leaving her a bloody mess on the floor. Raskolnikov had the justification to go through with it and could’ve used that for his own good because he thought he had all the right intentions when killing this so-called “louse” who was taking what the poor had and made it her own with the rent. However, all his justifications were thrown out the window when Lizaveta paid an unexpected visit because Raskolnikov had foolishly forgotten to have shut the door and lock it. In a rather quickened (and panicked) fashion, he took care of Lizaveta the same way he did Alyona. This senseless murder of Lizaveta was intended to only benefit Raskolnikov’s way of not going to jail for his crime he had committed; it was null and void for any and all justifications that Raskolnikov ever had for killing Alyona.
Throughout the course of the novel, Roskalnikov must withstand the thoughts of the sins he has committed and be able to live with the guilt of them. With this guilt, comes his descent in mentality and sanity. With his thoughts on the subject matter considered to have been justified, he thinks very highly of himself and has come to believe that he is a better person than anyone else. Just because he had good intentions when he killed Alyona, doesn’t means society will look at the same way. So when Raskolnikov had come to his senses after the murders and began his guilt trip, any little thing he did that was of good intention, he made people know it and found it as another excuse to make up for his one horrible act of villainy. In fact, Raskolnikov was so insecure about the murders and that they were unsuccessful murders that he began to talk to himself while lying in bed saying, “The old woman was a mistake perhaps, but she’s not the point! The old woman was merely a sickness…I was in a hurry to step over…it wasn’t a human being I killed, it was a principle! So I killed the principle, but I didn’t step over, I stayed on this side…All I managed to do was kill. And I didn’t even manage that, as it turns out…(64)” When Raskolnikov couldn’t take it anymore, he went and told Sonya about all that he did, unaware of Svidrigailov being in the next room and listening to the conversation. Once Raskolnikov makes Sonya aware of his horrible, horrible wrongdoings, one by one, each character also became aware, or at least suspected him, of his murders also. The investigator in charge of the murder case, Porfiry Petrovich, was constantly aware of Raskolnikov’s mental well-being and after figuring out that Raskolnikov was responsible for the murders, it became a mind game in trying to get him to confess. One thing well known about the human psyche is that when under extreme amounts of pressure, they’re willing to say any and everything unless that person has an iron will, which is why we have interrogation rooms when attempting to de-brief an enemy or trying to get vital intel from them. To add fuel to the fire, one of painters that were at the apartment complex when Raskolnikov murdered the two women ended up being tried for the murders. With all of this weight on his shoulders, he simply could not take the pressure anymore and with the added fact that several people were coming on to him, he was left with no other choice than to confess it was he who did it. When finally confessing his sins, an unbelievable amount of stress and anxiety was released and Raskolnikov can live with himself now.
In the last part of the novel, the epilogue to be more specific, Raskolnikov was sent to a labor camp in Siberia for several years, but this Raskolnikov was an entirely different man. He know longer was the insane, mentally ill person everyone once knew his as. Now if we refer to what the essay was written about, character traits being affected by the physical environment, it will show that instead of only being half true, Dostoyevsky made it become the truth, whole truth, and nothing but the truth so help him God. With this hypothesis now being proved, it makes you ask a question…the ultimate question…what if? What if Raskolnikov had never lived in St. Petersburg, would he have ever been driven to murder? What if Raskolnikov had been raised in an aristocratic life-style, would he have ever had justification for the murders? The world may never know.
Mind that the sample papers like Crime and Punishment presented are to be used for review only. In order to warn you and eliminate any plagiarism writing intentions, it is highly recommended not to use the essays in class. In cases you experience difficulties with essay writing in class and for in class use, order original papers with our expert writers. Cheap custom papers can be written from scratch for each customer that entrusts his or her academic success to our writing team. Order your unique assignment from the best custom writing services cheap and fast!
Wednesday, 9 May 2012
Fireworks: A Dangerous Spectacle
We are ready to represent the best custom paper writing assistance that can cope with any task like Fireworks: A Dangerous Spectacle even at the eleventh hour. The matter is that we posses the greatest base of expert writers. Our staff of freelance writers includes approximately 300 experienced writers are at your disposal all year round. They are striving to provide the best ever services to the most desperate students that have already lost the hope for academic success. We offer the range of the most widely required, however, not recommended for college use papers. It is advisable to use our examples like Fireworks: A Dangerous Spectacle in learning at public-education level. Get prepared and be smart with our best essay samples cheap and fast! Get in touch and we will write excellent custom coursework or essay especially for you.
It is late at night, and you see a big flash overhead, and a beautiful display of fireworks. You think to yourself, hey it isn’t the Fourth of July, what’s going on? Chances are, some kids are lighting fireworks off illegally, and not being very safe about it either. A lot of kids, and adults too, light off fireworks illegally in Minnesota. There are reasons that fireworks are illegal in Minnesota; they are dangerous and a fire hazard too. A lot of people say that Minnesota should change its law because people will light them off anyway, and fireworks aren’t that big a deal. Minnesota should not legalize fireworks because of the obvious health risks, and the states emergency costs that would rise because of this.
Right now in the state of Minnesota, it is illegal to use, buy, or have fireworks in your possession. Many people feel as if Minnesota should legalize them, and sell them here. There are a couple main reasons that people want to legalize fireworks. Everybody realizes that people light off fireworks all the time in Minnesota, and buys them other places, and smuggles them back into Minnesota. These people are saying that Minnesota should legalize fireworks and sell them, and make a profit for our state. There is a lot of money in the fireworks business, and Minnesota is missing out on this because they are illegal. Another reason is that when fireworks are illegal, kids especially try to use fireworks very secretly and a lot of times they do it in a careless fashion. If fireworks were legal, parents and kids could enjoy fireworks together, and safety with fireworks would improve because parents could teach kids the right way to use them. There are a lot of good information and arguments out there on how fireworks should be legal, but these aren’t as strong as the government’s arguments on keeping them illegal.
According to the Charlotte Fire Department, “The mishandling of fireworks over the last three years has resulted in 75 fires, and many more cases of personal injury”(Fire Safety Tips). Fireworks are a big hazard to the safety of kids, and the safety of property. Fireworks are directly related to a lot of fires around the United States, and injuries of many kids. According to the magazine Pediatrics, “An estimated 8500 individuals, approximately 45% of them children younger than 15 years, were treated in US hospital emergency departments during 1 for fireworks-related injuries”(Fireworks, Related Injuries to Children). According Clark Shove Robinson, an explosives expert that wrote the book Explosions, Their Anatomy And Destructiveness, “An explosion consists of the very sudden production of large quantities of gases, usually hot, from a much smaller amount of a solid, liquid, or gas”(Robinson). I wouldn’t want my kids playing with explosives, and I don’t think these explosive devices should be legal in Minnesota. Health isn’t the only reason the government doesn’t want to legalize fireworks though. According to the Minnesota Legislative Policies web page, “Legalizing Fireworks would increase public safety enforcement, emergency response, and fire-suppression costs”(Legislation of Fireworks). A lot of people think that legalizing fireworks would automatically turn a profit for our state. A lot of money would be spent on extra costs involving fireworks, and these two things would probably equal each other out or maybe make a little profit, but not as big as some people think.
I think the government will leave the law the way it is for now. There is no real reason for it to change, because it’s really not that big an issue, and they will probably never get around to changing it. I am fine with that though, because I think Minnesota is working well now as it is, and doesn’t need another health and fire hazard to worry about. Looking at both different sides of the issue made me realize how dangerous and risky fireworks actually are, and we don’t need that here in our state.
Minnesota should keep fireworks illegal and let them stay in the states that think they are ok light off. Although fireworks are cool for holidays such as the Fourth of July, it is not worth legalizing them and raising the risk of injury in Minnesota. Realizing full well that people will fire them off anyway, I still think they should stay illegal because by them being illegal, people just can’t use them anywhere and not worry about getting into trouble. They would still be fired off, but the keeping them will be a deterrent at least. Fireworks should stay illegal, and make it harder for people to use them in Minnesota, therefore making it a better, and safer state to live in.
Mind that the sample papers like Fireworks: A Dangerous Spectacle presented are to be used for review only. In order to warn you and eliminate any plagiarism writing intentions, it is highly recommended not to use the essays in class. In cases you experience difficulties with essay writing in class and for in class use, order original papers with our expert writers. Cheap custom papers can be written from scratch for each customer that entrusts his or her academic success to our writing team. Order your unique assignment from the best custom writing services cheap and fast!
It is late at night, and you see a big flash overhead, and a beautiful display of fireworks. You think to yourself, hey it isn’t the Fourth of July, what’s going on? Chances are, some kids are lighting fireworks off illegally, and not being very safe about it either. A lot of kids, and adults too, light off fireworks illegally in Minnesota. There are reasons that fireworks are illegal in Minnesota; they are dangerous and a fire hazard too. A lot of people say that Minnesota should change its law because people will light them off anyway, and fireworks aren’t that big a deal. Minnesota should not legalize fireworks because of the obvious health risks, and the states emergency costs that would rise because of this.
Right now in the state of Minnesota, it is illegal to use, buy, or have fireworks in your possession. Many people feel as if Minnesota should legalize them, and sell them here. There are a couple main reasons that people want to legalize fireworks. Everybody realizes that people light off fireworks all the time in Minnesota, and buys them other places, and smuggles them back into Minnesota. These people are saying that Minnesota should legalize fireworks and sell them, and make a profit for our state. There is a lot of money in the fireworks business, and Minnesota is missing out on this because they are illegal. Another reason is that when fireworks are illegal, kids especially try to use fireworks very secretly and a lot of times they do it in a careless fashion. If fireworks were legal, parents and kids could enjoy fireworks together, and safety with fireworks would improve because parents could teach kids the right way to use them. There are a lot of good information and arguments out there on how fireworks should be legal, but these aren’t as strong as the government’s arguments on keeping them illegal.
According to the Charlotte Fire Department, “The mishandling of fireworks over the last three years has resulted in 75 fires, and many more cases of personal injury”(Fire Safety Tips). Fireworks are a big hazard to the safety of kids, and the safety of property. Fireworks are directly related to a lot of fires around the United States, and injuries of many kids. According to the magazine Pediatrics, “An estimated 8500 individuals, approximately 45% of them children younger than 15 years, were treated in US hospital emergency departments during 1 for fireworks-related injuries”(Fireworks, Related Injuries to Children). According Clark Shove Robinson, an explosives expert that wrote the book Explosions, Their Anatomy And Destructiveness, “An explosion consists of the very sudden production of large quantities of gases, usually hot, from a much smaller amount of a solid, liquid, or gas”(Robinson). I wouldn’t want my kids playing with explosives, and I don’t think these explosive devices should be legal in Minnesota. Health isn’t the only reason the government doesn’t want to legalize fireworks though. According to the Minnesota Legislative Policies web page, “Legalizing Fireworks would increase public safety enforcement, emergency response, and fire-suppression costs”(Legislation of Fireworks). A lot of people think that legalizing fireworks would automatically turn a profit for our state. A lot of money would be spent on extra costs involving fireworks, and these two things would probably equal each other out or maybe make a little profit, but not as big as some people think.
I think the government will leave the law the way it is for now. There is no real reason for it to change, because it’s really not that big an issue, and they will probably never get around to changing it. I am fine with that though, because I think Minnesota is working well now as it is, and doesn’t need another health and fire hazard to worry about. Looking at both different sides of the issue made me realize how dangerous and risky fireworks actually are, and we don’t need that here in our state.
Minnesota should keep fireworks illegal and let them stay in the states that think they are ok light off. Although fireworks are cool for holidays such as the Fourth of July, it is not worth legalizing them and raising the risk of injury in Minnesota. Realizing full well that people will fire them off anyway, I still think they should stay illegal because by them being illegal, people just can’t use them anywhere and not worry about getting into trouble. They would still be fired off, but the keeping them will be a deterrent at least. Fireworks should stay illegal, and make it harder for people to use them in Minnesota, therefore making it a better, and safer state to live in.
Mind that the sample papers like Fireworks: A Dangerous Spectacle presented are to be used for review only. In order to warn you and eliminate any plagiarism writing intentions, it is highly recommended not to use the essays in class. In cases you experience difficulties with essay writing in class and for in class use, order original papers with our expert writers. Cheap custom papers can be written from scratch for each customer that entrusts his or her academic success to our writing team. Order your unique assignment from the best custom writing services cheap and fast!
Sunday, 6 May 2012
gatsby
We are ready to represent the best custom paper writing assistance that can cope with any task like gatsby even at the eleventh hour. The matter is that we posses the greatest base of expert writers. Our staff of freelance writers includes approximately 300 experienced writers are at your disposal all year round. They are striving to provide the best ever services to the most desperate students that have already lost the hope for academic success. We offer the range of the most widely required, however, not recommended for college use papers. It is advisable to use our examples like gatsby in learning at public-education level. Get prepared and be smart with our best essay samples cheap and fast! Get in touch and we will write excellent custom coursework or essay especially for you.
At the beginning of the story “Going Home” we are given the feeling that Billy Woodward feels alone and out of place, when he is sitting in his new Kingswood he thinks to himself, “Oh lord oh lord, I want to go home.” In this essay I will be investigating the fact that like Billy Woodward in the first story, all the Aboriginals in the stories feel “out of place and alone”.
“Going Home” the first story in this book of short stories tells the reader about Billy Woodward, a young Aboriginal man who has left his Aboriginal heritage to become an artist. From the opening page the reader gets a feeling of Billy feeling alone and out of place. He does not live the life of an Aboriginal man; he is no longer in touch with his heritage or the “river of his dreaming”. He is alone whenever he goes out with the “white people” when he goes out to the bars and nightclubs, he sits alone at a corner table with a “painted up white girl”. We learn in the first few pages that he feels out of place and alone and wants to return back “home” not back to his place surrounded by loud noises and bright lights, but back to where he grew up back where he is surrounded by his people and nature.
In the story “Johnny Blue” the reader meets two characters, a white teenager Johnny Blue and an Aboriginal teenager Jesse Maguire, although Jesse Maguire isn’t alone due to the fact he has other Aboriginal children around him, but this doesn’t change the fact that he feels alone and so do all the other Aboriginal children, this is apparent throughout the story on many occasions when Jesse along with other Aboriginal kids get picked on, simply because they are dark skinned, further more in this story we also see evidence that even white people who “stick up” for the Aboriginals can feel out of place, alone and rejected. The reader is told that Johnny Blue does not have many friends at school nor in the town apart from the Aboriginals, he was known as, “Johnny Blue, the Abos’ mate.”
The only people in the stories who do not seem out of place are the white people. The white people band together and some sort of a mob mentality forms, this is apparent in the short story, “Herbie”, where a young Aboriginal teen, since he was a little kid had been bullied, as it seems purely because he was dark skinned, unlike Jesse Maguire in the “Johnny Blue” Herbie did not have anyone to stick up for him and as we are told in the story never told anyone about what happened to him. He was alone, no one to stick up for him and no one to talk to. Being called a “Dirty boong” and a “Black bastard” would make one feel “unsure” and “out of place”.
In all of the stories we are shown that each Aboriginal character feels unsure and out of place, the only place where they get some sort of acceptance is back in the “all-black” townships in which they are confined. Maybe if the roles were totally reversed and white people were treated like the Aboriginals in these stories were, for just a day. I’m sure everyone would learn to accept one another and finally understand that skin, is just skin.
Mind that the sample papers like gatsby presented are to be used for review only. In order to warn you and eliminate any plagiarism writing intentions, it is highly recommended not to use the essays in class. In cases you experience difficulties with essay writing in class and for in class use, order original papers with our expert writers. Cheap custom papers can be written from scratch for each customer that entrusts his or her academic success to our writing team. Order your unique assignment from the best custom writing services cheap and fast!
At the beginning of the story “Going Home” we are given the feeling that Billy Woodward feels alone and out of place, when he is sitting in his new Kingswood he thinks to himself, “Oh lord oh lord, I want to go home.” In this essay I will be investigating the fact that like Billy Woodward in the first story, all the Aboriginals in the stories feel “out of place and alone”.
“Going Home” the first story in this book of short stories tells the reader about Billy Woodward, a young Aboriginal man who has left his Aboriginal heritage to become an artist. From the opening page the reader gets a feeling of Billy feeling alone and out of place. He does not live the life of an Aboriginal man; he is no longer in touch with his heritage or the “river of his dreaming”. He is alone whenever he goes out with the “white people” when he goes out to the bars and nightclubs, he sits alone at a corner table with a “painted up white girl”. We learn in the first few pages that he feels out of place and alone and wants to return back “home” not back to his place surrounded by loud noises and bright lights, but back to where he grew up back where he is surrounded by his people and nature.
In the story “Johnny Blue” the reader meets two characters, a white teenager Johnny Blue and an Aboriginal teenager Jesse Maguire, although Jesse Maguire isn’t alone due to the fact he has other Aboriginal children around him, but this doesn’t change the fact that he feels alone and so do all the other Aboriginal children, this is apparent throughout the story on many occasions when Jesse along with other Aboriginal kids get picked on, simply because they are dark skinned, further more in this story we also see evidence that even white people who “stick up” for the Aboriginals can feel out of place, alone and rejected. The reader is told that Johnny Blue does not have many friends at school nor in the town apart from the Aboriginals, he was known as, “Johnny Blue, the Abos’ mate.”
The only people in the stories who do not seem out of place are the white people. The white people band together and some sort of a mob mentality forms, this is apparent in the short story, “Herbie”, where a young Aboriginal teen, since he was a little kid had been bullied, as it seems purely because he was dark skinned, unlike Jesse Maguire in the “Johnny Blue” Herbie did not have anyone to stick up for him and as we are told in the story never told anyone about what happened to him. He was alone, no one to stick up for him and no one to talk to. Being called a “Dirty boong” and a “Black bastard” would make one feel “unsure” and “out of place”.
In all of the stories we are shown that each Aboriginal character feels unsure and out of place, the only place where they get some sort of acceptance is back in the “all-black” townships in which they are confined. Maybe if the roles were totally reversed and white people were treated like the Aboriginals in these stories were, for just a day. I’m sure everyone would learn to accept one another and finally understand that skin, is just skin.
Mind that the sample papers like gatsby presented are to be used for review only. In order to warn you and eliminate any plagiarism writing intentions, it is highly recommended not to use the essays in class. In cases you experience difficulties with essay writing in class and for in class use, order original papers with our expert writers. Cheap custom papers can be written from scratch for each customer that entrusts his or her academic success to our writing team. Order your unique assignment from the best custom writing services cheap and fast!
Friday, 4 May 2012
Eastman Kodak Company¡GFuntime Film
We are ready to represent the best custom paper writing assistance that can cope with any task like Eastman Kodak Company¡GFuntime Film even at the eleventh hour. The matter is that we posses the greatest base of expert writers. Our staff of freelance writers includes approximately 300 experienced writers are at your disposal all year round. They are striving to provide the best ever services to the most desperate students that have already lost the hope for academic success. We offer the range of the most widely required, however, not recommended for college use papers. It is advisable to use our examples like Eastman Kodak Company¡GFuntime Film in learning at public-education level. Get prepared and be smart with our best essay samples cheap and fast! Get in touch and we will write excellent custom coursework or essay especially for you.
Situation Analysis
Although continuing its overwhelming domination of the photo film market, Kodak has suffered 6% of declines in film market share. This mainly resulted form fierce competition by Fuji Photo Film Co. and Konica Corp., selling consumer lower-priced films. Furthermore, since Kodak could not sell film on a private label basis, consumer is the only target to regain the revenue. Therefore, Kodak proposed to introduce a brand, Funtime, to fight with Fuji and Konica in economy class of film. With the introduction of Funtime, Kodak formed a -tiered product line, that is, Royal Gold, Gold plus, and Funtime.
III. The U.S. Photo Film Market Analysis
In a five years¡¦ observation, the photo film market¡¦s annual unit growth rate averaged only %. Obviously, it¡¦s been at matured stage of product life cycle, meaning the most possible way to win market share is to switch competitors¡¦ customers. That also forced Kodak to pay more attention to the price-sensitive consumer and launch Funtime in order not to be absent in economy photo film battle. However, to introduce a new product in the almost saturated market may cause cannibalization so that some patrons of Kodak Gold plus switch to Funtime.
IV. Segmentation
Before 14, the product line of Kodak photo film is Ektar, targeting serious amateurs and professionals, and Gold plus, targeting families. Ektar is using behavior segmentation to serve those experienced amateurs, and Gold plus is using demographic segmentation and emphasizing on the family life cycle, which has been the main theme of Kodak communication strategy. However, a useful segmentation should be the largest possible homogeneous group worth going after with a tailored marketing program. A segmentation like Ektar¡¦s might be too small to create a sustainable competitive advantage. Therefore, it is very smart for Kodak to replace Ektar with a broader positioned superpremium brand, Royal Gold. Because Royal Gold is positioned for ¡§very special occasions¡¨, it enlarges the possible homogeneous group of consumers. Its targeting market is far larger than Ektar¡¦s, although they both use behavioral segmentation. Furthermore, another behavioral segmentation variables, benefits, is chosen by Kodak. According to Consumer reports, November 1, most films is no better or no worse than their competitors of the same speed. When quality is impossible to be improved significantly, price and brand image is especially important for consumers. Therefore, Kodak have to launch Funtime to feed the growing body of price-sensitive consumers and to compete with Fujicolor Super G and Agfacolor XRG in economy brands. I think the product line composed of Royal Gold, Gold plus, and Funtime is better than it was because it bases a substantial, accessible, and differentiable segmentation.
V. Consumer Behavior Analysis
Photo film is typically a low-involvement category, and Kodak has been trying to manipulate consumer¡¦s decision by associating Kodak¡¦s products with affective attitude. For example, we are all familiar with its tagline, ¡§Share moments. Share life¡¨. Kodak has always advertised heavily, and spent a lot of money every year. Kodak uses family and emotional appeals to communicate with consumers to build a solid brand image in their minds. And Kodak also sponsored ¡§American Phtography-A century of images¡¨ and ¡§The Journey The Next 100 Years¡¨ projects to educate and remind people the important roles of photographs in our life; it implies how important Kodak is as well. This is a form of classical conditioning.
Although the fierce competition of film has threatened Kodak somehow, it could be in favor of Kodak. When purchasing a low-involvement product, consumers tend to choose the most familiar brand. So Kodak¡¦s strong brand equity is its major strength, and this is what all the advertising budgets paid for. Those TV commercials, promotions, and campaigns are to push Kodak to become one of evoke set with top-of-mind-awareness.
VI. New Product Introduction¡GThe Funtime Strategy
I have few concerns about the marketing strategy of Funtime film.
First, Fumtime is an intelligent idea but also a risky one because we can not know how consumer would react to the offering economy brand of Kodak. In consumer¡¦s reception, quality and price is always a trade-off. When Kodak introduced Funtime, consumer might doubt its quality and harm the brand equity of Kodak. I can¡¦t tell if Kodak did some marketing research or test before this decision, but I think it would be an necessary action.
Second, Kodak allocated zero advertising support to Funtime. Generally, introducing a new product would need more budget to create awareness, to run campaigns, and to encourage first trial. Then it would lead to repurchase. Lack of advertising effort would result in low awareness and lengthen the learning curve of consumers.
Third, when Funtime was introduced, Kodak made a strange decision to offer Funtime only twice a year at off-peak film use times. From a view of consumer product, a continuous space presence is very important. Usually we are expecting the product presences exactly the same shelf space with that in our memory. When a consumer walks in a department store shopping for photo films, and there is no Funtime available, what will he or she do? Pick another brand of film! Since the consumer is price-sensitive, he or she may not be brand-royal. So it is very likely he or she walks out with competitor¡¦s products.
People buy photo films usually is for some occasions or events, such as birthday party or vacation. When there is the need, it has to be satisfied very soon. Photo film is more like convenient goods than shopping goods. However, Kodak decide to sell Funtime only when the need of films is low. This might lead to many Funtime in stock.
From logistic point of view, I also doubt if Kodak has the power to force the retailers to rearrange the shelf display every - months for a low-priced product like Funtime. Furthermore, it is unknown that whether the retailer will follow Kodak¡¦s rule to sell Funtime at particular seasons.
Finally, Funtime is only sold in ¡§value packs¡¨. Kodak probably was trying to match the finding of Wolfman report. The report stated that the majority of the films are purchased in ¡§multipacks¡¨ which contained approximately - rolls of film per package. Nevertheless, due to lack of awareness, consumer may receive higher risk of buying a Funtime value pack.
Though stating several disagreement with Funtime strategy, I agree with one of its strategy. I agree to offer Funtime film only in the two lowest speeds. To those price shopper, we are able to assume that they are not experienced photographers. If Kodak offer all speeds of Funtime film, it is highly possible to confuse the consumer and arouse many trouble while their decision making process. For the low-involvement product, we just have to provide simple and quick solution to our customers.
VII. Alternatives for Kodak Funtime Film
1. In order to make continuous presence and availability of Funtime, I suggest that Funtime be sold year round. Since Kodak recognized a segment of price-sensitive consumer, it has to propose a marketing program to offer the benefits which the target cares most. Kodak should offer Funtime film year round and keep the line on price. To maintain stable availability makes repeat purchase easier. Another aggressive way to encourage repeat purchase is to insert certain coupon in the package. Therefore, the list price of Funtime film could be still higher than competitors to maintain the brand image as superiority, but customers can get the benefits as a good deal.
. When introducing a new product, it is important to lower the risk of trial. So I suggest Kodak to launch single pack of Funtime in the initial stage of this product.
. Maybe Kodak could introduce Funtime in some region or in several state at the first place. To see what the consumer receive and how they response to the new product would give Kodak much valuable information to decide the launching plan of Funtime film, and to avoid making mistakes.
4. I suggest allocating advertising budget for Funtime film. The budget should be much less than Royal Gold and Gold plus because we don¡¦t want to jeopardize the quality, premium image of Kodak. We have to use commercials to educate consumers that Funtime film is a good choice because it inherits Kodak¡¦s quality and with an attractive price.
5. Kodak was successful to recognize the growing trend of price shoppers. It would be better if Kodak could know the segment better. For example, the demographic of the segment would give Kodak a clear picture to maket Funtime film. Those price-sensitive consumers may be the high school students or college students. Kodak can run special events in summer vacation to interest them. Or they might be blue-collar status with certain level of income. There are so many ways to reach the segment closer and satisfy their needs deeper.
Mind that the sample papers like Eastman Kodak Company¡GFuntime Film presented are to be used for review only. In order to warn you and eliminate any plagiarism writing intentions, it is highly recommended not to use the essays in class. In cases you experience difficulties with essay writing in class and for in class use, order original papers with our expert writers. Cheap custom papers can be written from scratch for each customer that entrusts his or her academic success to our writing team. Order your unique assignment from the best custom writing services cheap and fast!
Situation Analysis
Although continuing its overwhelming domination of the photo film market, Kodak has suffered 6% of declines in film market share. This mainly resulted form fierce competition by Fuji Photo Film Co. and Konica Corp., selling consumer lower-priced films. Furthermore, since Kodak could not sell film on a private label basis, consumer is the only target to regain the revenue. Therefore, Kodak proposed to introduce a brand, Funtime, to fight with Fuji and Konica in economy class of film. With the introduction of Funtime, Kodak formed a -tiered product line, that is, Royal Gold, Gold plus, and Funtime.
III. The U.S. Photo Film Market Analysis
In a five years¡¦ observation, the photo film market¡¦s annual unit growth rate averaged only %. Obviously, it¡¦s been at matured stage of product life cycle, meaning the most possible way to win market share is to switch competitors¡¦ customers. That also forced Kodak to pay more attention to the price-sensitive consumer and launch Funtime in order not to be absent in economy photo film battle. However, to introduce a new product in the almost saturated market may cause cannibalization so that some patrons of Kodak Gold plus switch to Funtime.
IV. Segmentation
Before 14, the product line of Kodak photo film is Ektar, targeting serious amateurs and professionals, and Gold plus, targeting families. Ektar is using behavior segmentation to serve those experienced amateurs, and Gold plus is using demographic segmentation and emphasizing on the family life cycle, which has been the main theme of Kodak communication strategy. However, a useful segmentation should be the largest possible homogeneous group worth going after with a tailored marketing program. A segmentation like Ektar¡¦s might be too small to create a sustainable competitive advantage. Therefore, it is very smart for Kodak to replace Ektar with a broader positioned superpremium brand, Royal Gold. Because Royal Gold is positioned for ¡§very special occasions¡¨, it enlarges the possible homogeneous group of consumers. Its targeting market is far larger than Ektar¡¦s, although they both use behavioral segmentation. Furthermore, another behavioral segmentation variables, benefits, is chosen by Kodak. According to Consumer reports, November 1, most films is no better or no worse than their competitors of the same speed. When quality is impossible to be improved significantly, price and brand image is especially important for consumers. Therefore, Kodak have to launch Funtime to feed the growing body of price-sensitive consumers and to compete with Fujicolor Super G and Agfacolor XRG in economy brands. I think the product line composed of Royal Gold, Gold plus, and Funtime is better than it was because it bases a substantial, accessible, and differentiable segmentation.
V. Consumer Behavior Analysis
Photo film is typically a low-involvement category, and Kodak has been trying to manipulate consumer¡¦s decision by associating Kodak¡¦s products with affective attitude. For example, we are all familiar with its tagline, ¡§Share moments. Share life¡¨. Kodak has always advertised heavily, and spent a lot of money every year. Kodak uses family and emotional appeals to communicate with consumers to build a solid brand image in their minds. And Kodak also sponsored ¡§American Phtography-A century of images¡¨ and ¡§The Journey The Next 100 Years¡¨ projects to educate and remind people the important roles of photographs in our life; it implies how important Kodak is as well. This is a form of classical conditioning.
Although the fierce competition of film has threatened Kodak somehow, it could be in favor of Kodak. When purchasing a low-involvement product, consumers tend to choose the most familiar brand. So Kodak¡¦s strong brand equity is its major strength, and this is what all the advertising budgets paid for. Those TV commercials, promotions, and campaigns are to push Kodak to become one of evoke set with top-of-mind-awareness.
VI. New Product Introduction¡GThe Funtime Strategy
I have few concerns about the marketing strategy of Funtime film.
First, Fumtime is an intelligent idea but also a risky one because we can not know how consumer would react to the offering economy brand of Kodak. In consumer¡¦s reception, quality and price is always a trade-off. When Kodak introduced Funtime, consumer might doubt its quality and harm the brand equity of Kodak. I can¡¦t tell if Kodak did some marketing research or test before this decision, but I think it would be an necessary action.
Second, Kodak allocated zero advertising support to Funtime. Generally, introducing a new product would need more budget to create awareness, to run campaigns, and to encourage first trial. Then it would lead to repurchase. Lack of advertising effort would result in low awareness and lengthen the learning curve of consumers.
Third, when Funtime was introduced, Kodak made a strange decision to offer Funtime only twice a year at off-peak film use times. From a view of consumer product, a continuous space presence is very important. Usually we are expecting the product presences exactly the same shelf space with that in our memory. When a consumer walks in a department store shopping for photo films, and there is no Funtime available, what will he or she do? Pick another brand of film! Since the consumer is price-sensitive, he or she may not be brand-royal. So it is very likely he or she walks out with competitor¡¦s products.
People buy photo films usually is for some occasions or events, such as birthday party or vacation. When there is the need, it has to be satisfied very soon. Photo film is more like convenient goods than shopping goods. However, Kodak decide to sell Funtime only when the need of films is low. This might lead to many Funtime in stock.
From logistic point of view, I also doubt if Kodak has the power to force the retailers to rearrange the shelf display every - months for a low-priced product like Funtime. Furthermore, it is unknown that whether the retailer will follow Kodak¡¦s rule to sell Funtime at particular seasons.
Finally, Funtime is only sold in ¡§value packs¡¨. Kodak probably was trying to match the finding of Wolfman report. The report stated that the majority of the films are purchased in ¡§multipacks¡¨ which contained approximately - rolls of film per package. Nevertheless, due to lack of awareness, consumer may receive higher risk of buying a Funtime value pack.
Though stating several disagreement with Funtime strategy, I agree with one of its strategy. I agree to offer Funtime film only in the two lowest speeds. To those price shopper, we are able to assume that they are not experienced photographers. If Kodak offer all speeds of Funtime film, it is highly possible to confuse the consumer and arouse many trouble while their decision making process. For the low-involvement product, we just have to provide simple and quick solution to our customers.
VII. Alternatives for Kodak Funtime Film
1. In order to make continuous presence and availability of Funtime, I suggest that Funtime be sold year round. Since Kodak recognized a segment of price-sensitive consumer, it has to propose a marketing program to offer the benefits which the target cares most. Kodak should offer Funtime film year round and keep the line on price. To maintain stable availability makes repeat purchase easier. Another aggressive way to encourage repeat purchase is to insert certain coupon in the package. Therefore, the list price of Funtime film could be still higher than competitors to maintain the brand image as superiority, but customers can get the benefits as a good deal.
. When introducing a new product, it is important to lower the risk of trial. So I suggest Kodak to launch single pack of Funtime in the initial stage of this product.
. Maybe Kodak could introduce Funtime in some region or in several state at the first place. To see what the consumer receive and how they response to the new product would give Kodak much valuable information to decide the launching plan of Funtime film, and to avoid making mistakes.
4. I suggest allocating advertising budget for Funtime film. The budget should be much less than Royal Gold and Gold plus because we don¡¦t want to jeopardize the quality, premium image of Kodak. We have to use commercials to educate consumers that Funtime film is a good choice because it inherits Kodak¡¦s quality and with an attractive price.
5. Kodak was successful to recognize the growing trend of price shoppers. It would be better if Kodak could know the segment better. For example, the demographic of the segment would give Kodak a clear picture to maket Funtime film. Those price-sensitive consumers may be the high school students or college students. Kodak can run special events in summer vacation to interest them. Or they might be blue-collar status with certain level of income. There are so many ways to reach the segment closer and satisfy their needs deeper.
Mind that the sample papers like Eastman Kodak Company¡GFuntime Film presented are to be used for review only. In order to warn you and eliminate any plagiarism writing intentions, it is highly recommended not to use the essays in class. In cases you experience difficulties with essay writing in class and for in class use, order original papers with our expert writers. Cheap custom papers can be written from scratch for each customer that entrusts his or her academic success to our writing team. Order your unique assignment from the best custom writing services cheap and fast!
Wednesday, 25 April 2012
A City Within A City - Bronzeville A City Within a City - BronzevilleKathy M. Henry Kathy HenryAugust 3, 2003Black Chicago - 351Dr. L. Carey12:00pm - 1:45pmM-W-FIntroduction The reason I took this class is because so much of my fam
We are ready to represent the best custom paper writing assistance that can cope with any task like A City Within A City - Bronzeville A City Within a City - BronzevilleKathy M. Henry Kathy HenryAugust 3, 2003Black Chicago - 351Dr. L. Carey12:00pm - 1:45pmM-W-FIntroduction The reason I took this class is because so much of my fam even at the eleventh hour. The matter is that we posses the greatest base of expert writers. Our staff of freelance writers includes approximately 300 experienced writers are at your disposal all year round. They are striving to provide the best ever services to the most desperate students that have already lost the hope for academic success. We offer the range of the most widely required, however, not recommended for college use papers. It is advisable to use our examples like A City Within A City - Bronzeville A City Within a City - BronzevilleKathy M. Henry Kathy HenryAugust 3, 2003Black Chicago - 351Dr. L. Carey12:00pm - 1:45pmM-W-FIntroduction The reason I took this class is because so much of my fam in learning at public-education level. Get prepared and be smart with our best essay samples cheap and fast! Get in touch and we will write excellent custom coursework or essay especially for you.
A City Within a City - Bronzeville
Kathy M. Henry
Kathy Henry
August , 00
Do my coursework
Black Chicago - 51
Dr. L. Carey
100pm - 145pm
M-W-F
Introduction
The reason I took this class is because so much of my family’s history has been entwined in the neighborhood called Bronzeville, or as some call it, The Low End. My family started migrating from Mississippi in the 140s. My Uncle Joseph was the first Allen to make the trek to the Promised Land and for him the journey was bountiful. He started a Ma and Pa grocery store on 45th and Wabash with the help of his wife, who worked as laundress. With the proceeds of both their earnings, they purchased two buildings, including the one where his store was located. After that, my family, with hope high their hearts, came up here to make their fortunes. Some succeeded and some did not. That was not really important. What was important is that they had the opportunity to succeed, an opportunity that was denied to them in the town of Itta Bena, Mississippi because of the rampant racism that existed. My own experiences with Bronzeville started in 18, when my mother, my daughter and I moved to 4th and Prairie. We lived down there until 1, and in spite of what anyone says about The Low End, I had a ball. I had never seen such colorful characters that actually existed outside of books.
Bronzeville got its name because of the mass influx of African-Americans who came to Chicago that settled in the areas between th and 51st Street, during the Great Migration. Bronzeville was once a city within a city, with its own stores, several newspapers and strong churches. This neighborhood was dubbed the Black Metropolis because of all the opportunities offered to Blacks. It became a magnet for African Americans, who were migrating from the South in droves. Jobs were plentiful and there were many Black-owned businesses such as banks, insurance companies and funeral homes. There were many social institutions to help the disadvantaged and activities for people to immerse themselves in. The nightlife was fantastic. Musicians came from all over America to play at the Regal Theater and The Savoy. There were several Blacks who lived in the Bronzeville area that became famous. They include Ida B. Wells, Ferdinand Barnett, Robert Abbott, Lionel Hampton, Richard Wright, Gwendolyn Brooks, George Cleveland Hall, T. K. Lawless, Jesse Binga, Anthony Overton, and Richard R. Wright. These African-Americans contributed many gifts that would stand the test of time.
In spite of its rich history, Bronzeville has faced a severe reversal of fortune. The losses of the stockyards and steel mills to different cities have pushed thousands of people out of the job market. Public housing projects - Stateway Gardens, Robert Taylor homes and the Ida B. Wells homes, created to give people better housing, have trapped people in poverty and fear. The middle classed have moved to the suburbs. Retail businesses and lending capital have fled to safer pastures. This once proud Black Metropolis is now one of the poorest in the entire nation. The majority of its young people drop out of high school. Joblessness is the norm. Drugs and violence are rampant.
Even with all the adversity Bronzeville has faced in recent years, this community still has several strengths - beautiful old mansions, a great location near public transportation and the Loop, many churches, and a history so thick that you can feel it. My paper will be discussing two things that were very important to the Bronzeville area during its heyday housing and religion. I will talk about the hard time Black immigrants had getting decent housing due to overcrowding, segregation and what solution was taken to correct it, but ultimately caused a bigger problem. I will also discuss the religious wars that took place between the old guard Blacks that had already settled in Chicago and the new immigrant Blacks.
There has been a great deal of renewed interest in the Bronzeville area because of its rich history, so hopefully, some of the money spent on other areas in the city of Chicago, will be spent on this beautiful city within a city, the city called Bronzeville.
Methodology
I went to the Hall Library, which is located on 48th and Michigan. I spent a many childhood day in that library, taking out and reading books, and I did the same thing for this project. I walked around the area and you could feel the history surrounding this neighborhood. I also used my own experiences while living in Bronzeville.Results
The Great Migration forced the established African American community in Chicago to make major adjustments and accommodations for its new inhabitants. Historically, black churches had, like their counterparts in the South, resisted any involvement in social issues. The arrival of hundreds of thousands of migrants, however, simply could not be ignored; churches, being African Americans richest and most influential institutions, were quickly called to action in the effort to help migrants properly adjust themselves to life in Chicago.
African Americans already living in Chicago were known as the Old Settlers and they were aware of the major implications the Great Migration would have on their lifestyle. The Old Settlers had striven to establish respect from whites and a sense of equality within the citys socioeconomic system. With the arrival of the Southern Blacks, most of whom unfamiliar to city life, the Old Settlers feared that the progress they had achieved would be dashed.. White people would probably equate them with the thousands of uneducated, fresh from the country migrants. Most importantly, the Old Settlers realized the enormous strain placed on many of the migrants who, having fled the South, arrived in Chicago lacking housing or a sense of direction. From the migrations outset, African-American Chicago area churches bore the brunt of the responsibility for helping guide the migrants.
They also worried that the temptations of Chicago’s nightlife would be too much for the green as grass migrants. Down South, the church was the center of social life. Chicago, on the other hand, provided numerous outlets for entertainment (bars, nightclubs, taverns, gambling halls), many of them deemed by the ministry as deviant and destructive. African American social activist Richard Wright, Jr. emphasized the importance the church played in welcoming migrants to Chicago. He said, Get these Negroes in your churches; make them welcome; dont turn your nose and let the saloon man and the gambler do all the welcoming. Help them buy homes, encourage them to send for their families and to put their children in school (Sernett, Promised Land).
One of the first churches to help the immigrants was Olivet Baptist Church which is located on 1st and King Drive. This church assumed a major role in the process of aiding migrants. The Rev. Lacey Kirk Williams, the minister at that time, sent members of his church to several Chicago train terminals to meet incoming passengers. Church members greeted the newcomers and immediately directed them to places of assistance. Olivet quickly transformed itself into a social service center for migrants, providing them with food and clothing, while assisting them in the obtainment of housing and employment. They also hosted a wide variety of social, educational, and recreational activities, and soon gained a reputation throughout the South as an oasis of mercy in the urban desert (Sernett, Promised Land).
There would be major clashes between the migrants and the established Blacks, some of which concerned religion but most of which had to do with class status. The new migrants did not like the Northern churches. The migrants felt that these churches were cold and impersonal. They were used to the expressiveness of the churches down South and to them, the Northern church services were restrained. The established Northern Blacks felt that the new migrants were countrified and embarrassing. They liked the calmness of their church services and did not want to change. They were also concerned about their own hierarchy in Chicago.
Some churches compromised their traditional religious practices in order to accommodate their new members. They incorporated gospel choirs, and added new, more vibrant songs to their traditional church hymns. Ministers livened up their sermons by interjecting shouts and encouraging emotional responses from the congregation. Still, the migrants still found themselves set apart by their class status, appearance and demeanor. The condescending attitudes toward the migrants by the predominately upper-class church congregations did not help the situation. They made fun of the migrants clothes, accents, and lack of education. It always amazes me that in spite of all the racism we have endured from other cultures that we would treat each other so shabbily.
Some of these migrants eventually left these churches and started their own denominations. The churches came to be know as Storefront Churches. These churches tried to recreate the Southern rural churches that the majority of the migrants were used to. E. Franklin Franzier explained that the storefront churches represented an attempt on the part of migrants, especially from the rural areas of the South, to re-establish a type of church to which they were accustomed (Sernett, Promised Land).
Of course, the established Black churches felt that these churches were a slap in their faces. They felt that these churches were a disgrace to the African-American race and nothing more than a minstrel show. The preachers from these churches were derided for their lack of formal training and were subjected to accusations including defrauding their flock of money, being agents in the numbers racket, and of immoral sexual behavior (Sernett, Promised Land). Despite such criticisms, storefront churches persisted, and exist to this very day, their presence a testament to the strength of migrants willingness to keep their Southern heritage and an unwillingness not to bow down to those who looked down their noses upon them.
The new migrants having settled the issue of religion, now had to deal with housing. The majority of people lived in tenement housing and there were many horror stories about overcrowding, rats and insects. However, living conditions in Chicago, though overcrowded, were similar to housing conditions in the South. Down South, most migrants had lived in three or four room cabins. It was not uncommon for as many as five people to sleep in one room.
But this was The Promised Land, and things were suppose to be better. As soon as they were able to get themselves together, they changed residences. Living conditions were used as a measure of the success or failure of the migration. A family succeeded when they secured a place of their own.
One of the most popular living spaces for migrants were kitchenette apartments. They were called that because everything was enclosed in one room, including the kitchen. They are similar to what we call an efficiency apartment today, except a bit smaller and housing more people. Families of four and up lived in these small spaces. A many family took an apartment like this, dreaming of the day when a better life would come along. I came to know this type of apartment very well. My mother, my baby daughter and I lived in a kitchenette apartment from 18 to 1. We had been burned out of our previous apartment and lost everything we owned. We needed to start off from scratch and save some money in the process. Unlike the migrants, we did have two separate rooms. The kitchen was actually pretty large and so was the bedroom/living space. It was a unique experience living in that apartment. There was a pimp and his two ladies of night living down the hall, and they would fight everyday. Living across the hall was a lady named Dorise, and she would get drunk everyday. Her boyfriend was a drunk too, and one time when he was laid out across the lawn in a drunken stupor, someone stole his brand new Reebok gym shoes off his feet. When the first of the month came (check time), the tenants of 44 South Prairie would party like it was New Year’s Eve. It was truly an experience I will never forget.
By the 140s, as more migrants flooded Bronzeville, there was less and less space for them to move into. Already decrepit apartments became overcrowded and living conditions became worse. To alleviate this overcrowding, many Blacks attempted to move to into neighboring areas and out to the newly emerging suburbs. However, they met massive white resistance, both political and violent, forcing Blacks to stay confined in the overcrowded and dilapidated slums of the South Side. The City of Chicago needed to do something about these conditions; there was a serious housing shortage and the migrants either did not have the money to move elsewhere, or could not because of white resistance. The Chicago Housing Authority, a government agency, attempted to solve the housing problems of the South Side by building affordable housing projects.
The first of these housing projects to finished were the Ida B. Wells Homes, and they were completed in 141. The next to be finished were The Dearborn Homes, which are located from 7th to 0th streets and from State Street to the Rock Island Railroad tracks. They were completed in 150. They were designed by Loebl, Schlossman and Bennet and represented the CHA’s first high-rise public housing project. They ranged from 6 to stories. The most notorious of the housing projects built by the CHA were The Robert Taylor Homes, Chicagos (and the countrys) largest housing project. They were completed in 16. They were named after Robert R. Taylor, the commissioner of the CHA from 18-150. Robert Taylor resigned from the CHA in 150 after realizing that the political forces in Chicago would prevent the CHA from building unsegregated public housing. These political forces wanted Blacks isolated and segregated from the rest of Chicago. And it worked.
The Robert Taylor Homes, consisting of 8 identical sixteen-story buildings practically guaranteed segregation because it was built in the middle of the slums of Bronzeville, keeping its over 8,000 residents isolated. By stacking people literally on top of each other, the CHA was able to house many people on this two-mile piece of land. The architects, who designed this madness, had hoped that the open space surrounding the Robert Taylor Homes would give its residents a sense of closeness to the outdoors, making The Robert Taylor Homes a suburbia within the city. However, the land surrounding the buildings served more as an isolating factor more than anything else. The enormous buildings stood isolated from the rest of the city. Because of its isolation, these projects became a hot seat of criminal activity, that included drug trafficking, gang wars and murder. Public housing, instead of giving the poor an outlet of hope, continued the vicious cycle of poverty and turned Bronzeville into a ghetto.
Conclusion
Bronzeville was once a bustling center of activity for African-Americans who wanted to better their lives. Once the jobs left the community, it took the heart out of Bronzeville. The projects took its soul. What is left now is an empty shell of broken beer bottles and shattered dreams. There has been a great deal of renewed interest in Bronzeville, and some of the old, abandoned buildings are being rehabbed. New businesses are coming back and putting money in the community. If this interest continues, this neighborhood can be great again, but two key ingredients are needed to make this dream come true. The churches of Bronzeville have to take a more active role in the lives of its inhabitants, like they did in when the Migration first started. The ministers cannot turn a blind eye to the gang violence and drug activity that still plagues this area. The residents of Bronzeville also have to take a stand and not allow their neighborhood to continue its descent into the gutter. The residents have to teach their children about Bronzeville’s rich history, that Bronzeville was built on the blood, sweat and tears of Black migrants who came to Chicago with nothing in their pockets but dreams and a hope for the future. The children of Bronzeville should never be allowed to forget this. Bronzeville is the proverbial diamond in the rough. Let’s hope its shine will come through.
Bibliography
Burkett, Randall. The Baptist Church in Years of Crisis. African-American Religion Interpretive Essays in History and Culture. Timothy E. Fulop and Albert J. Raboteau (Ed.). New York Routledge, 17.
Dorey, Frank David. The Church and Segregation in Washington D.C., and Chicago, Illinois A Prolegomenon to the Sociological Analysis of the Segregated Church. Diss. The University of Chicago, 150.
Frazier, E. Franklin. The Negro Church In America. New York Schocken Books, 16.
Grossman, James. The Land of Hope (Chicago, The University of Chicago Press18).
Arnold Hirsch. The Making of the Second Ghetto Race and Housing in Chicago 140-160. (Cambridge 10)
Sernet, Milton. Bound for the Promise Land (Durham, Duke University Press 17).
Wim De Wit. The Housing Problem in Chicago 10-160. (Chicago 1).
Mind that the sample papers like A City Within A City - Bronzeville A City Within a City - BronzevilleKathy M. Henry Kathy HenryAugust 3, 2003Black Chicago - 351Dr. L. Carey12:00pm - 1:45pmM-W-FIntroduction The reason I took this class is because so much of my fam presented are to be used for review only. In order to warn you and eliminate any plagiarism writing intentions, it is highly recommended not to use the essays in class. In cases you experience difficulties with essay writing in class and for in class use, order original papers with our expert writers. Cheap custom papers can be written from scratch for each customer that entrusts his or her academic success to our writing team. Order your unique assignment from the best custom writing services cheap and fast!
A City Within a City - Bronzeville
Kathy M. Henry
Kathy Henry
August , 00
Do my coursework
Black Chicago - 51
Dr. L. Carey
100pm - 145pm
M-W-F
Introduction
The reason I took this class is because so much of my family’s history has been entwined in the neighborhood called Bronzeville, or as some call it, The Low End. My family started migrating from Mississippi in the 140s. My Uncle Joseph was the first Allen to make the trek to the Promised Land and for him the journey was bountiful. He started a Ma and Pa grocery store on 45th and Wabash with the help of his wife, who worked as laundress. With the proceeds of both their earnings, they purchased two buildings, including the one where his store was located. After that, my family, with hope high their hearts, came up here to make their fortunes. Some succeeded and some did not. That was not really important. What was important is that they had the opportunity to succeed, an opportunity that was denied to them in the town of Itta Bena, Mississippi because of the rampant racism that existed. My own experiences with Bronzeville started in 18, when my mother, my daughter and I moved to 4th and Prairie. We lived down there until 1, and in spite of what anyone says about The Low End, I had a ball. I had never seen such colorful characters that actually existed outside of books.
Bronzeville got its name because of the mass influx of African-Americans who came to Chicago that settled in the areas between th and 51st Street, during the Great Migration. Bronzeville was once a city within a city, with its own stores, several newspapers and strong churches. This neighborhood was dubbed the Black Metropolis because of all the opportunities offered to Blacks. It became a magnet for African Americans, who were migrating from the South in droves. Jobs were plentiful and there were many Black-owned businesses such as banks, insurance companies and funeral homes. There were many social institutions to help the disadvantaged and activities for people to immerse themselves in. The nightlife was fantastic. Musicians came from all over America to play at the Regal Theater and The Savoy. There were several Blacks who lived in the Bronzeville area that became famous. They include Ida B. Wells, Ferdinand Barnett, Robert Abbott, Lionel Hampton, Richard Wright, Gwendolyn Brooks, George Cleveland Hall, T. K. Lawless, Jesse Binga, Anthony Overton, and Richard R. Wright. These African-Americans contributed many gifts that would stand the test of time.
In spite of its rich history, Bronzeville has faced a severe reversal of fortune. The losses of the stockyards and steel mills to different cities have pushed thousands of people out of the job market. Public housing projects - Stateway Gardens, Robert Taylor homes and the Ida B. Wells homes, created to give people better housing, have trapped people in poverty and fear. The middle classed have moved to the suburbs. Retail businesses and lending capital have fled to safer pastures. This once proud Black Metropolis is now one of the poorest in the entire nation. The majority of its young people drop out of high school. Joblessness is the norm. Drugs and violence are rampant.
Even with all the adversity Bronzeville has faced in recent years, this community still has several strengths - beautiful old mansions, a great location near public transportation and the Loop, many churches, and a history so thick that you can feel it. My paper will be discussing two things that were very important to the Bronzeville area during its heyday housing and religion. I will talk about the hard time Black immigrants had getting decent housing due to overcrowding, segregation and what solution was taken to correct it, but ultimately caused a bigger problem. I will also discuss the religious wars that took place between the old guard Blacks that had already settled in Chicago and the new immigrant Blacks.
There has been a great deal of renewed interest in the Bronzeville area because of its rich history, so hopefully, some of the money spent on other areas in the city of Chicago, will be spent on this beautiful city within a city, the city called Bronzeville.
Methodology
I went to the Hall Library, which is located on 48th and Michigan. I spent a many childhood day in that library, taking out and reading books, and I did the same thing for this project. I walked around the area and you could feel the history surrounding this neighborhood. I also used my own experiences while living in Bronzeville.Results
The Great Migration forced the established African American community in Chicago to make major adjustments and accommodations for its new inhabitants. Historically, black churches had, like their counterparts in the South, resisted any involvement in social issues. The arrival of hundreds of thousands of migrants, however, simply could not be ignored; churches, being African Americans richest and most influential institutions, were quickly called to action in the effort to help migrants properly adjust themselves to life in Chicago.
African Americans already living in Chicago were known as the Old Settlers and they were aware of the major implications the Great Migration would have on their lifestyle. The Old Settlers had striven to establish respect from whites and a sense of equality within the citys socioeconomic system. With the arrival of the Southern Blacks, most of whom unfamiliar to city life, the Old Settlers feared that the progress they had achieved would be dashed.. White people would probably equate them with the thousands of uneducated, fresh from the country migrants. Most importantly, the Old Settlers realized the enormous strain placed on many of the migrants who, having fled the South, arrived in Chicago lacking housing or a sense of direction. From the migrations outset, African-American Chicago area churches bore the brunt of the responsibility for helping guide the migrants.
They also worried that the temptations of Chicago’s nightlife would be too much for the green as grass migrants. Down South, the church was the center of social life. Chicago, on the other hand, provided numerous outlets for entertainment (bars, nightclubs, taverns, gambling halls), many of them deemed by the ministry as deviant and destructive. African American social activist Richard Wright, Jr. emphasized the importance the church played in welcoming migrants to Chicago. He said, Get these Negroes in your churches; make them welcome; dont turn your nose and let the saloon man and the gambler do all the welcoming. Help them buy homes, encourage them to send for their families and to put their children in school (Sernett, Promised Land).
One of the first churches to help the immigrants was Olivet Baptist Church which is located on 1st and King Drive. This church assumed a major role in the process of aiding migrants. The Rev. Lacey Kirk Williams, the minister at that time, sent members of his church to several Chicago train terminals to meet incoming passengers. Church members greeted the newcomers and immediately directed them to places of assistance. Olivet quickly transformed itself into a social service center for migrants, providing them with food and clothing, while assisting them in the obtainment of housing and employment. They also hosted a wide variety of social, educational, and recreational activities, and soon gained a reputation throughout the South as an oasis of mercy in the urban desert (Sernett, Promised Land).
There would be major clashes between the migrants and the established Blacks, some of which concerned religion but most of which had to do with class status. The new migrants did not like the Northern churches. The migrants felt that these churches were cold and impersonal. They were used to the expressiveness of the churches down South and to them, the Northern church services were restrained. The established Northern Blacks felt that the new migrants were countrified and embarrassing. They liked the calmness of their church services and did not want to change. They were also concerned about their own hierarchy in Chicago.
Some churches compromised their traditional religious practices in order to accommodate their new members. They incorporated gospel choirs, and added new, more vibrant songs to their traditional church hymns. Ministers livened up their sermons by interjecting shouts and encouraging emotional responses from the congregation. Still, the migrants still found themselves set apart by their class status, appearance and demeanor. The condescending attitudes toward the migrants by the predominately upper-class church congregations did not help the situation. They made fun of the migrants clothes, accents, and lack of education. It always amazes me that in spite of all the racism we have endured from other cultures that we would treat each other so shabbily.
Some of these migrants eventually left these churches and started their own denominations. The churches came to be know as Storefront Churches. These churches tried to recreate the Southern rural churches that the majority of the migrants were used to. E. Franklin Franzier explained that the storefront churches represented an attempt on the part of migrants, especially from the rural areas of the South, to re-establish a type of church to which they were accustomed (Sernett, Promised Land).
Of course, the established Black churches felt that these churches were a slap in their faces. They felt that these churches were a disgrace to the African-American race and nothing more than a minstrel show. The preachers from these churches were derided for their lack of formal training and were subjected to accusations including defrauding their flock of money, being agents in the numbers racket, and of immoral sexual behavior (Sernett, Promised Land). Despite such criticisms, storefront churches persisted, and exist to this very day, their presence a testament to the strength of migrants willingness to keep their Southern heritage and an unwillingness not to bow down to those who looked down their noses upon them.
The new migrants having settled the issue of religion, now had to deal with housing. The majority of people lived in tenement housing and there were many horror stories about overcrowding, rats and insects. However, living conditions in Chicago, though overcrowded, were similar to housing conditions in the South. Down South, most migrants had lived in three or four room cabins. It was not uncommon for as many as five people to sleep in one room.
But this was The Promised Land, and things were suppose to be better. As soon as they were able to get themselves together, they changed residences. Living conditions were used as a measure of the success or failure of the migration. A family succeeded when they secured a place of their own.
One of the most popular living spaces for migrants were kitchenette apartments. They were called that because everything was enclosed in one room, including the kitchen. They are similar to what we call an efficiency apartment today, except a bit smaller and housing more people. Families of four and up lived in these small spaces. A many family took an apartment like this, dreaming of the day when a better life would come along. I came to know this type of apartment very well. My mother, my baby daughter and I lived in a kitchenette apartment from 18 to 1. We had been burned out of our previous apartment and lost everything we owned. We needed to start off from scratch and save some money in the process. Unlike the migrants, we did have two separate rooms. The kitchen was actually pretty large and so was the bedroom/living space. It was a unique experience living in that apartment. There was a pimp and his two ladies of night living down the hall, and they would fight everyday. Living across the hall was a lady named Dorise, and she would get drunk everyday. Her boyfriend was a drunk too, and one time when he was laid out across the lawn in a drunken stupor, someone stole his brand new Reebok gym shoes off his feet. When the first of the month came (check time), the tenants of 44 South Prairie would party like it was New Year’s Eve. It was truly an experience I will never forget.
By the 140s, as more migrants flooded Bronzeville, there was less and less space for them to move into. Already decrepit apartments became overcrowded and living conditions became worse. To alleviate this overcrowding, many Blacks attempted to move to into neighboring areas and out to the newly emerging suburbs. However, they met massive white resistance, both political and violent, forcing Blacks to stay confined in the overcrowded and dilapidated slums of the South Side. The City of Chicago needed to do something about these conditions; there was a serious housing shortage and the migrants either did not have the money to move elsewhere, or could not because of white resistance. The Chicago Housing Authority, a government agency, attempted to solve the housing problems of the South Side by building affordable housing projects.
The first of these housing projects to finished were the Ida B. Wells Homes, and they were completed in 141. The next to be finished were The Dearborn Homes, which are located from 7th to 0th streets and from State Street to the Rock Island Railroad tracks. They were completed in 150. They were designed by Loebl, Schlossman and Bennet and represented the CHA’s first high-rise public housing project. They ranged from 6 to stories. The most notorious of the housing projects built by the CHA were The Robert Taylor Homes, Chicagos (and the countrys) largest housing project. They were completed in 16. They were named after Robert R. Taylor, the commissioner of the CHA from 18-150. Robert Taylor resigned from the CHA in 150 after realizing that the political forces in Chicago would prevent the CHA from building unsegregated public housing. These political forces wanted Blacks isolated and segregated from the rest of Chicago. And it worked.
The Robert Taylor Homes, consisting of 8 identical sixteen-story buildings practically guaranteed segregation because it was built in the middle of the slums of Bronzeville, keeping its over 8,000 residents isolated. By stacking people literally on top of each other, the CHA was able to house many people on this two-mile piece of land. The architects, who designed this madness, had hoped that the open space surrounding the Robert Taylor Homes would give its residents a sense of closeness to the outdoors, making The Robert Taylor Homes a suburbia within the city. However, the land surrounding the buildings served more as an isolating factor more than anything else. The enormous buildings stood isolated from the rest of the city. Because of its isolation, these projects became a hot seat of criminal activity, that included drug trafficking, gang wars and murder. Public housing, instead of giving the poor an outlet of hope, continued the vicious cycle of poverty and turned Bronzeville into a ghetto.
Conclusion
Bronzeville was once a bustling center of activity for African-Americans who wanted to better their lives. Once the jobs left the community, it took the heart out of Bronzeville. The projects took its soul. What is left now is an empty shell of broken beer bottles and shattered dreams. There has been a great deal of renewed interest in Bronzeville, and some of the old, abandoned buildings are being rehabbed. New businesses are coming back and putting money in the community. If this interest continues, this neighborhood can be great again, but two key ingredients are needed to make this dream come true. The churches of Bronzeville have to take a more active role in the lives of its inhabitants, like they did in when the Migration first started. The ministers cannot turn a blind eye to the gang violence and drug activity that still plagues this area. The residents of Bronzeville also have to take a stand and not allow their neighborhood to continue its descent into the gutter. The residents have to teach their children about Bronzeville’s rich history, that Bronzeville was built on the blood, sweat and tears of Black migrants who came to Chicago with nothing in their pockets but dreams and a hope for the future. The children of Bronzeville should never be allowed to forget this. Bronzeville is the proverbial diamond in the rough. Let’s hope its shine will come through.
Bibliography
Burkett, Randall. The Baptist Church in Years of Crisis. African-American Religion Interpretive Essays in History and Culture. Timothy E. Fulop and Albert J. Raboteau (Ed.). New York Routledge, 17.
Dorey, Frank David. The Church and Segregation in Washington D.C., and Chicago, Illinois A Prolegomenon to the Sociological Analysis of the Segregated Church. Diss. The University of Chicago, 150.
Frazier, E. Franklin. The Negro Church In America. New York Schocken Books, 16.
Grossman, James. The Land of Hope (Chicago, The University of Chicago Press18).
Arnold Hirsch. The Making of the Second Ghetto Race and Housing in Chicago 140-160. (Cambridge 10)
Sernet, Milton. Bound for the Promise Land (Durham, Duke University Press 17).
Wim De Wit. The Housing Problem in Chicago 10-160. (Chicago 1).
Mind that the sample papers like A City Within A City - Bronzeville A City Within a City - BronzevilleKathy M. Henry Kathy HenryAugust 3, 2003Black Chicago - 351Dr. L. Carey12:00pm - 1:45pmM-W-FIntroduction The reason I took this class is because so much of my fam presented are to be used for review only. In order to warn you and eliminate any plagiarism writing intentions, it is highly recommended not to use the essays in class. In cases you experience difficulties with essay writing in class and for in class use, order original papers with our expert writers. Cheap custom papers can be written from scratch for each customer that entrusts his or her academic success to our writing team. Order your unique assignment from the best custom writing services cheap and fast!
Subscribe to:
Posts (Atom)