to be or not to be

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I am a bobo and you ?

Several times a year you can see H&M in different advertising campaigns through out the world. The advertising is used to inform customers about news from H&M regarding women, men, teenagers, kids and cosmetic.

H&Ms advertising is designed to be clear and simple. It shows the latest fashion and the price of the goods. H&M’s marketing is very influential and H&M is trying to convey a positive and wholesome image with healthy values. H&M’s policy is that the people appearing in the advertising must be healthy and wholesome and therefore is H&M deliberately distances itself from alcohol and drug abuse. To be sure that the models used in the advertising is good role models their agencies have to guarantee that the models are not suffering from drug or alcohol abuse, eating disorders or similar illnesses.

.1.4 Production






H&M do not own any factories, but instead they are working with around 00 suppliers. 50 % of the production takes place in Europe, 4% in Asia and the reminder in other countries around the world.

In order to monitor the production H&M has 0 production offices in Europe and Asia. Their tasks are partly to monitor the purchasing market and partly to monitor production and ensure that suppliers are abiding by H&M’s instructions. H&M also carry out quality control procedures and factory inspections to check working conditions in the factories.



By introducing brands that have become giants on the global stage Nokia,

IKEA and H&M, both countries have proven how successful a brand can become if it

starts with a foundation of core values that resonate with multiple cultures.

Strong global leadership and management have shown that brands like Nokia, Ikea and H&M can come from small, unfamiliar markets and become global powerhouses. In addition to managing their brands with a tremendous respect for other cultures, all sh



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