Jlo's appeal

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We’re a nosy bunch, the human race. We like to gossip, and we enjoy celebrities, especially in America. Our wanton desire for the Beautiful People leads us to elevate public figures of any sort as role models and shining examples. They’re supposed to be our best, so perfect. She is the American Dream. A rags to riches story that is proof that anyone can do great things with hard work, talent and a little luck. With charisma and charm, Jennifer Lopez has been able to reach almost unparallel success in her acting, singing career and also appearance.

Jennifer’s biggest asset in typical culture is her bottom. Sadly, she has become a target of sexist, chauvinist, and racist jokes. Even in major music award shows, such as MTV Music Awards and American Music Awards the male hosts opened the event with vulgar and humiliating jokes about her body shape. VH1 also in its Pop-Up Video program, overdoes the usage of the preposition “but” to laugh at, and they would play up (further humiliate) the rising Latina pop star.

In this add, Jennifer represents the stereotype of passion, uncontrollable desire, bodily abundance, and sexual energy that characterizes people of color. Her body is turned into a spectacular object embodying the racist vision of others. In this image she is seen to be very sensual but at the same time pure. She is acting like her fragrance with her feminine curves that replicate the fragrance bottle. As a viewer I see her as fresh, clean and sexy which is what we, as consumers would feel if we bought her fragrance. How can anyone find a walking skeleton “sexy” or even healthy? I think that’s why there is such interest in the likes of Jennifer Lopez. Her curvy figure is a new phenomenon to Hollywood. People are falling over themselves to get that look. The newest thing is to get bottom implants. It’s actually called the “Jennifer look”. I’m going to let you into a secret. Shall I tell you how to get a cast iron Jennifer Lopez curvy, big bottom look? Eat a meal! She manages to muster so much sex appeal that you question whether sexiness is more about poise and less about cleavage. In our minds, she is the epitome of sex appeal, even if we havent fallen under the spell she has shown to all our males.

There are two major weapons that an advertiser can use on teenagers; the first is sex appeal. While this may also influence adults, teens are especially vulnerable. They have just gone through puberty and often have nothing on their mind but the opposite sex. One needs only to look at the recent flow of “boy bands,” bands that put together four or five good-looking, young men, to see that this is true. Bands such as N’ Sync and the Backstreet Boys have sold millions of albums, not because their music is wonderful, but because they make teenage girls go gaga.




This strategy may work even more highly on the male part of the teenage population. It has repeatedly been shown that teenage boys have raging hormones; their recent discovery of the opposite sex often makes them act like wild animals. So, one can only imagine how well the sex appeal marketing scheme would work on them.

In response to seeing an ad featuring a beautiful model, I once heard my friend say, “What’s she selling? I’ll buy it.” Needless to say, this was an exaggeration, but this marketing approach works. However, advertisers decide to use celebrities to promote their products for the same kinds of reasons. Teenagers look up to sports figures and movie stars, often wishing that they could be in their shoes. Teens see those personalities on television, living the good life and being adored by everyone. They think that if they buy the products that are being advertised by stars they too will attain that status. It may sound crazy, but it is true.

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